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The survey results suggest a higher education sector grappling with multiple challenges, from traditional concerns about student recruitment and retention to newer threats involving cybersecurity and political pressures.
In addition to supportservices that include financial aid and academic advising, an example of supporting Latinx student success is the CSUSB Impact Internship, developed by the university’s Undocumented Student Success Center. Morales, president of CSUSB. Approximately 70% of the student body identifies as Latinx. “We
“It’s not just the financial resources they need; they need supportservices that actually encourage them to stay in college,” says Gusbeth. A plan for mainstream colleges and universities has been laid out for intentional engagement in recruitment and retention.
Recruitment is about more than getting students to say yes. The student experience is the glue that holds retention, trust and academic success together, and when admissions and recruitment strategies work hand-in-hand with academics, the result is a thriving, engaged student community. The work starts in the admissions office.
Amanda DiDonato, senior associate director of academic supportservices at Seton Hall University, a Division I institution that is not in either NCAA tournament this year but has previously sent teams to both the men’s and women’s NCAA tournaments, said the school utilizes a structured study hall for freshmen and transfers.
If implemented, its recommendations would likely lead to significant cuts in funding for programs designed to support underrepresented students, including recruitment and retention programs for minority students, financial aid for low-income students, and supportservices for first-generation college students.
Across higher education, the desire for diversity among student populations is usually the responsibility of recruitment efforts but falls short in retention strategies. Colleges typically use a variety of assessments such as standardized tests, essays, and GPA to determine a student's readiness for life in academia.
Predominantly white institutions (PWIs) may lack the cultural competency and supportservices needed to address the unique challenges faced by African American students. This can result in feelings of isolation, discrimination, and alienation, which negatively impact academic performance and retention rates.
ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. CSUN has put an infrastructure in place for faculty and staff recruitment, including equity review officers.
The school is now eligible for Title V HSI funds that can support student recruitment, education, sense of belonging, and completion. The designation is HSI, but we who serve in this space talk about the difference between being Hispanic-recruiting and Hispanic-serving. The Mount is focused on serving.”
Blogs Two ways to improve supportservices for adult learners with learning disabilities In our new survey , 100% of university presidents and provosts identified graduate and adult learner enrollment as a priority. This blog will outline steps your university can take to best support this population. Ready to find out more?
MEGA is a workgroup at MSU that targets the recruitment and retention of Black and Latinx men to college. They hoped to learn more about what attending MSU might look like for them, but they were also looking to find community and connection in their shared experiences. The theme of this year’s symposium was “Triumph Over Trauma.”
universities to support and attract international students. campuses and the challenges in recruiting them. Vision for comprehensive support systems tailored to international students' needs. Guidance for university leaders on focusing recruitment efforts and leveraging data-driven insights. . Explore strategies for U.S.
Agyemang Amofa Prempeh Several faculty members in Florida have expressed their concerns that these new higher education reforms may hinder the recruitment of faculty members and enrollment of students in state colleges or universities. For Black people to flourish and thrive, they need an environment that supports their holistic growth.
After undergraduate programming demonstrated improved retention and graduation rates, Watford was able to recruit students to Virginia Tech. Waller also attends national conferences, such as the National Society of Black Engineers, to recruit graduate students. It is now called Imagination.
a community where everyone is supporting each other, and people who have gone through the university like them are in a role to inspire and to motivate them. The peer mentors are recruited from UCLA’s undergraduate student body and are usually former participants in AAP. Then, you see the successes.”
The focus on English skills needed in an academic setting and tailored supportservices through the Academic Literacy & Language (ALL) Center have proven beneficial. There is a designated recruiter. Also, that year the program’s retention rate of Latino students was 18% higher than the college’s general retention rate.
Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog. Explore Adult Learner Recruitment Learn more about how EAB is helping 180+ institutions recruit and enroll adult learners.
Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. One factor making it more difficult to recruit graduate and adult learners is the rise of “stealth shopping.”
Adult learners are an increasingly attractive cohort of student prospects to recruit. Students who re-enroll through the Warrior Way Back program can also access various student supportservices designed specifically for adult learners. Adult learners are balancing a range of complex psychosocial challenges.
Have you updated the recruitment pitch your college is making to prospective students as other options beckon and enrollment continues to slip? What colleges should do : Administrators must consider alternatives to the traditional weekday schedule to recruit the increasing number of prospective students who want more flexibility.
Schools with a successful track record with corporate partnership, King wages, can be leveraged by enrollment offices to recruit strong high school prospects. It can also drum up more donor support because it appeals to a school’s accomplishments rather than just its cultural importance.
Participants offered several ways to alleviate some of the everyday stress in their work environments, including hiring additional staff, having more flexibility, adding more resources, and receiving greater support from leadership. Here are three key conclusions we observed—and what institutions can do to combat these issues.
Participants offered several ways to alleviate some of the everyday stress in their work environments, including hiring additional staff, having more flexibility, adding more resources, and receiving greater support from leadership. Here are three key conclusions we observed—and what institutions can do to combat these issues.
College leaders interested in recruiting traditional-age students may be trying to understand how these cohorts may differ from those who came before them, thanks to disruptions from the pandemic. “The things that they’re looking for are fundamentally the same.”
As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right supportservices to meet these students’ needs. Mental health services. Financial assistance and scholarships.
PCO units’ innovations in online learning and digital marketing and recruitment were adopted across institutions because of newly centralized structures. As those students matriculate into our graduate and adult education programs, we will need resources in place to support them. across a much longer decision timeline.
Aggressive Marketing and Recruitment: Robocolleges often employ aggressive marketing tactics to attract students, including misleading advertisements and high-pressure sales techniques. They often employ automated systems for course content delivery, student assessment, and even faculty interaction.
The University’s Student SupportServices cover a variety of activities to support the student experience; in other words, sharing or having certain attitudes or interests in common. Another example of community building is Student Recruitment and Admissions’ (SRA) pre-arrival activity.
Our Adult Learner Recruitment team has found that setting at least two deadlines to drive early enrollment, deposit, or registrant activity works best. My team deploys surveys to admitted students on behalf of our Adult Learner Recruitment partners to understand the likelihood a student will choose their institution.
For example, you may be focusing only on recruiting current seniors or alumni. Consider the following when evaluating your nurture strategy: Build student personas: Does your team have a clear sense of the kinds of students they hope to and will most likely recruit? What factors most often motivate your students to go back to school?
Similarly, a school that prides itself on community could highlight small class sizes, engaged faculty, and extensive student supportservices. It’s a strategic requirement in the highly competitive realm of online higher education — turbocharging students’ engagement and propelling recruitment in a saturated market.
This data reinforces the importance of developing a diversified lead generation strategy, an approach that we’ve implemented for years with our Adult Learner Recruitment partners. However, in today’s digital age, it helps to have your website working for you to efficiently (and cost-effectively) recruit new leads.
Monitoring these trends not only provides insight into recruitment performance but also identifies which student populations are flourishing or struggling. Metrics like as student engagement, dropout rates, and academic supportservice efficiency serve as a road map for achieving institutional success.
Adult learner recruitment 2. Promoting your career services to prospective students These career services aren’t just a benefit to current students; they can also be a recruitment tool. Highlight career support in recruitment emails and on your website.
To meet student preferences and demands, colleges are more actively pursuing diversity and access, in addition to flexible offerings, as part of their recruitment efforts. In addition, the effects of the pandemic continue to reverberate across institutions and have shifted enrollment objectives.
Use this diagnostic to assess your program planning practices and to identify areas to critically evaluate in support of growth goals. Try these 4 strategies. April 24, 2023 Looking to Grow Your Health Care Administration Program?
Business students are pragmatic and eager for information, but they are often balancing additional responsibilities like a full-time job or a family that make information-seeking a burden. Watch the webinar Get more insights Why two thirds of graduate enrollment leaders may leave their jobs February 17, 2023 Is your digital front door open?
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So as we're working with hundreds of colleges and universities to help them engage and enroll adult learners, what would you say is the biggest disconnect between how maybe graduate and undergraduate admission teams approach the task of recruiting adult learners?
Stopouts: Recovering lost students though a combination of special outreach and dedicated re-onboarding support to address the issues around why they left in the first place. Degree completers: Recruiting “some college and no degree” students who earned credits at other institutions before leaving and are now looking to complete.
As you work to improve communications for your future entering classes , don’t forget to look at the full recruitment journey to see what messages your prospects are receiving and when. Film testimonials to share how your institution’s education and support have paved the way for their achievements.
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