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A large privateuniversity reported to EAB that their donor counts in FY’20 had been closely tracking their 2019 numbers. However, when the university decided to stop all solicitations four months before the fiscal year end, their donor counts dropped so dramatically that they finished 2020 with 17% fewer donors for the year.
At the onset, the college uses multiple enrollment strategies, campaigns, and partnerships with community organizations to facilitate Latino students and families receiving the information and support needed to enroll. Recruitment materials, campus tours, and FAFSA open houses are bilingual as are several members of the studentaffairs staff.
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