HEMJ (Higher Ed Marketing Journal)

AUGUST 6, 2024

Social Media Engagement Social media is a dynamic platform for engaging potential students and showcasing your school’s campus culture. Regularly share success stories, program highlights, and faculty achievements on social media to create a vibrant, inviting presence that reflects the spirit and values of your institution.

Recruitment 103

Recruitment Alumni Media Industry 103

SRHE

FEBRUARY 17, 2023

We invite our members, friends, and anyone interested to propose sessions, seminars, webinars, workshops, etc , for any of the three themes. Each will last about four months, but sometimes activities arising from the different themes will overlap. DU convenors will organise a launching event for each theme.

Media 105

Media Higher Education Research Government 105

Diverse: Issues in Higher Education

JUNE 5, 2023

Recruitment is done through professional organizations and media. In the graduate space, we do a lot of focused webinars and coffee chats that are marketed,” Elliott says. There are many students from South Florida, but there is also global interest in the master’s degree programs. Most of our programs are cohort based,” says Hardin.

Veteran and Military Services 264

Veteran and Military Services Banking DEI Grants and Contracts 264

HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

Digital tactics include social media ads, blog content, and search engine optimization (SEO), while traditional methods include college fairs, in-person events, direct mail, and phone calls. Tactics include career-focused blog articles, informational webinars, and customized emails. Personalize your tactics.

Marketing and Communication Services 59

Marketing and Communication Services Financial Aid Admissions Higher Education 59

Dr. Josie Ahlquist

APRIL 23, 2024

But what if, instead of using social media solely as a marketing and comms tool, we harness its potential to create more meaningful connections… Source In an era of rapid technological advancements, from the rise of TikTok to the advent of ChatGPT, keeping pace with marketing and communication trends can be exhausting.

Media 147

Media Higher Education Education IT 147

Confessions of a Community College Dean

APRIL 6, 2023

In March, according to media coverage , 160,000 high school students took the examinations needed to enter a university—fewer than a fifth of the 910,000 who took them in 2019, the last year before COVID-19 and when Myanmar had a civilian government.

For-Profit Universities 98

For-Profit Universities Media Higher Education Government 98

Campus Sonar

FEBRUARY 1, 2023

The metrics measure the entire online conversation with direct goal-related conversions, rather than the vanity metrics most social media platforms choose to report, like followers or “likes.” Yet traditionally, social media is largely seen as a marketing tool. Without athletics (which would roughly triple these totals!),

Media 102

Media Alumni Research Industry 102

EAB

SEPTEMBER 20, 2023

Learn More About Appily Register for our upcoming webinar to see a demo of Appily and learn how it can support your goals. SIGN UP Media Inquiries For media inquiries, contact John Michaels, Director, Public Relations (202) 747-1788 Email John The post EAB Launches All-In-One Website for Students’ College Search appeared first on EAB.

Financial Aid 98

Financial Aid Admissions Media Student Services 98

Dr. Josie Ahlquist

APRIL 1, 2024

Technology and social media change at a dizzying speed, from TikTok to ChatGPT and beyond. The challenge isn’t merely to keep pace—it’s to remain purpose-driven and human-centered amidst the digital whirlwind.

Media 130

Media IT 130

Great College Advice

FEBRUARY 2, 2024

Pro tip: Be a part of webinars and virtual college fests to build some connections with professors and admission officers. Solution: To steer away from these, use social media groups and online forums where students share their experiences inside their university and Orlando student housing.

Safety and Security 130

Safety and Security Financial Aid Study Abroad Admissions 130

Ray Schroeder

DECEMBER 9, 2022

Marketing is transformed into mentoring and coaching for career success. We have implemented this approach through our admissions office, which proactively reaches out to students and guides them through the process.

Admissions 50

Admissions Media Industry 50

EAB

MARCH 3, 2023

Message maps also help decrease media misinformation by providing a direct, clear message to the average community member who lacks a robust understanding of district operations. Ensure all media requests are vetted by your communications team and interviewees are clear on the district’s intended message. Message Map Template 3.

Media 52

Media Management Utilities Consulting 52

Campus Sonar

APRIL 5, 2023

Add it to your website and link to it through email and social media. Have a few of those compelling stories (and, with approval, the individuals’ contact information) ready to go for timely media requests. Content plans, brand experience, event planning, social media strategy—it all matters. Attend a favorite campus event.

Alumni 105

Alumni Media Industry Event Planning 105

Higher Ed Connects: News

MARCH 15, 2020

He has been doing interviews with local and international news media since the outbreak began in China. We decided to host a webinar for higher ed leaders, to provide some basic information about how administrators should respond and the impact that the closures were having on students.

Study Abroad 52

Study Abroad Management Higher Education Administration 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. Interest: Once awareness is achieved, the focus shifts to nurturing interest and familiarity.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Experiential Learning Depot

JULY 14, 2024

Social Media : Okay, I know many of you cringe at the thought of your students having their hands on social media, but hear me out. My students love live tutorials, classes, and webinars. ​ Find us on social media! My students generally gather information and conduct research right at their own desks. ​

Utilities 92

Utilities Media Research Management 92

Campus Sonar

MARCH 29, 2023

Elevating your strategy from social media monitoring to social listening ensures you’re finding all of the public conversations about your institution. They engage on social media and tell your stories everyday—partner with them and pay them! When students talk about your institution they often don’t tag your institutional accounts.

Alumni 80

Alumni Media Faculty Food 80

EAB

SEPTEMBER 18, 2023

Maybe you want to reach your older alumni through a direct mail appeal or more recent Gen Z alumni through a video series deployed on social media platforms. Deploying a strategy that engages them through different avenues such as email, social media, digital ads, direct mail, etc. Click here to learn more.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Alumni Media 52

EAB

OCTOBER 9, 2023

Scott Schirmeier , President of EAB Technology Learn More About Navigate360 Register for our upcoming webinar to see a demo of Navigate360 and learn how it can support your goals. These advancements—along with the latest additions to improve postgraduate outcomes—represent a new chapter in our work to boost student success.

IT 52

IT Fundraising Recruitment Media 52

EAB

OCTOBER 30, 2023

Watch this webinar to take a deeper dive into what we can learn from our enrollment counterparts about the next generation of donors. Opportunities abound for institutions to connect with donors through digital platforms, social media, email, and more, providing cost-effective and flexible methods to engage a broader audience effectively.

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

Campus Sonar

NOVEMBER 30, 2022

The way campuses show up on social media is eerily similar—they’re on the same channels, posting similar content, chasing similar metrics. On average, between half and two-thirds of social media conversation is from sources other than campus accounts (i.e., Athletics is dominating online conversation. But you can change this.

Media 59

Media Alumni Industry Student Affairs 59

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

That’s why the Archer Education PR team put together a free webinar to show you there’s a way forward with public relations in higher education. Conduct Introductory Faculty Interviews and Media Training. Ensure each faculty member has a thorough understanding of the interview process and media timelines.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

In the higher education context, this could be as simple as offering a free webinar on application tips. Later, you could invite these subscribers to enroll in a free webinar related to their field of interest. This could look like asking prospective students to subscribe to a newsletter focused on tips for successful online learning.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

EAB

MAY 16, 2023

The emergence of Gen Z's social media habits has had a strong influence on how people of all ages use digital platforms—integrating them more into our daily lives than ever. As discussed in our recent webinar , a parent or guardian who was engaged during a student’s time as an undergrad can be a qualified lead for a new donor.

Alumni 52

Alumni Fundraising Utilities Media 52

HEMJ (Higher Ed Marketing Journal)

MARCH 15, 2023

Some outreach efforts that have helped institutions improve their rankings by increasing their enrollment of high-quality students include: Utilizing social media to reach and engage with prospective students Streamlining application processes Building targeted marketing campaigns that speak to the factors that influence rankings Hosting webinars Featuring (..)

Alumni 95

Alumni Admissions Faculty Higher Education 95

EAB

AUGUST 23, 2023

Capitalize on the interactivity of social media by encouraging your alumni to share their own memories tied to your institution and traditions. Using an omnichannel approach that incorporates social media, email marketing, and direct mail can help you reach all donor segments effectively.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

EAB

OCTOBER 10, 2023

Scott Schirmeier , President of EAB Technology Learn More About Navigate360 Register for our upcoming webinar to see a demo of Navigate360 and learn how it can support your goals. These advancements—along with the latest additions to improve postgraduate outcomes—represent a new chapter in our work to boost student success.

IT 45

IT Fundraising Recruitment Media 45

EAB

JANUARY 30, 2023

In the life of a campus information technology or institutional research professional, rarely a day goes by that data is not positioned as a universal solution, whether by a vendor or the higher education media. All too often, however, the question of how to capture these data and use them to positively affect the institution remains.

Budget and Finance Management 98

Budget and Finance Management Institutional Research Higher Education Research 98

Experiential Learning Depot

JULY 30, 2023

So this is a good time to join me in my free webinar about the 6 most common student-led learning mistakes that so that you can learn from them and avoid the challenges in this post all together! ​ Find us on social media! Students design and lead their own PBLs. Click the link to save your FREE seat.

Management 95

Management Media IT Education 95

HEMJ (Higher Ed Marketing Journal)

JUNE 28, 2023

Write a student profile, and that student will share it on their own social media pages. All marketing channels — paid search, paid social media, organic social media, billboards, email, etc. Speaking of sharing, that’s one of the best parts of these types of content. They’re very shareable. Is Organic Content Really Free?

Engineering 52

Engineering Alumni Media Faculty 52

Teaching Matters Student Employment

SEPTEMBER 15, 2022

A couple of webinars and applications led me to realise that this programme is highly competitive as it offers something I think most students would massively benefit from: the opportunity to experience a snippet of professional life in a highly protected and supportive environment. Joining the Employ.ed

IT 52

IT Professional Development Management Media 52

Teaching Matters Student Engagement

NOVEMBER 21, 2022

I also attended a webinar introducing my course, where I found incredible value in the experiences shared by the student panel. Social media content. Some of the top-performing social media content I’ve posted for the University were content stories of students.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

EAB

NOVEMBER 15, 2022

But when compared to the application rate of almost 9% that paid search generates, it becomes clear that social media is not the most efficient source for lead generation purposes. View our on-demand webinar to learn how to quickly optimize your digital lead generation efforts, diversify your lead sources, and meet your enrollment goals.

Management 52

Management Media Enrollment Management Recruitment 52

EAB

JULY 21, 2023

If you haven’t, take a look at your college’s reviews on Google, Niche, or social media—if there is negative feedback, it’s likely related to customer service mishaps like lost paperwork, slow responses, or unanswered questions. ".the

Community College 98

Community College Recruitment Financial Aid Electronics 98

EAB

DECEMBER 4, 2023

Watch the on-demand webinar to hear EAB experts have a lively discussion of how to navigate the hype around AI and figure out what it means for your staff, constituents, and institution. Watch our on-demand webinar to better understand how you can use digital to boost your donor engagement strategies. See our success in action.

Computers and Informational Technology 52

Computers and Informational Technology Budget and Finance Management Marketing and Communication Services Alumni 52

Creatrix Campus

OCTOBER 3, 2023

Your target audience includes students aged 18-24 from Asia and Europe, and you've outlined a timeline with actions such as attending fairs and hosting webinars to achieve this goal. Data Collection: Gather data on website traffic, social media engagement, application rates, and conversion rates. How to Implement? How to Implement?

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

OCTOBER 10, 2023

By outsourcing to experts in content strategy, SEO , digital media buying, user experience, data science, and enrollment-specific content strategy , your institution can access cutting edge talent in short order. Watch the webinar Get more insights We asked 3,800+ graduate and adult students about their program preferences.

Enrollment Management 52

Enrollment Management Digital Media Management Recruitment 52