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How to Build a University Social Media Strategy

HEMJ (Higher Ed Marketing Journal)

5 Steps for Creating Your Social Media Brand Presence For universities eager to thrive in today’s cyber-centric world, social media isn’t just a tool. It’s a vital part of an institution’s engagement strategy, weaving together voices from across the campus and beyond.

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New Student Engagement Data Reveals Surprises

EAB

Podcast New Student Engagement Data Reveals Surprises Episode 152. You can join the conversation on social media using #EABOfficeHours. They also offer advice to community college leaders on ways to make measurable improvements in student retention and enrollment. May 23, 2023. Give these folks a listen and enjoy.

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5 Proven Student Engagement Strategies for The Fall!

Campus Groups

We know how critical the fall is for student engagement. It is when new students immerse themselves in college life and returning students renew with campus activities and traditions. This article outlines 5 student engagement strategies for the fall.

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3 Res Life Quick Tips for Engaging Residents through Social Media

Roompact

Social media can be an excellent platform for student engagement. We wanted to provide three tips for those of you looking to engage with residents on social… Continue Reading → Take a look through our past quick tips.

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Leading With Vision

Diverse: Issues in Higher Education

Lord’s educational background is an intriguing mix of marketing communications, business, research, and student affairs. These skills have combined in her groundbreaking research around how students of color, particularly Black students, engage with institutional social media as a tool for recruitment or retention.

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GARRETT GREEN

Diverse: Issues in Higher Education

Green served as director of multicultural student engagement at the university. He holds a bachelor’s degree in communications and media studies, a master’s in higher education administration from Georgia Southern University, and an educational doctorate from Augusta.

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Striving for Digital Equity in Education

The Scholarly Teacher

We also recognize the continued impact of this type of inequity on educational opportunities and experiences of under resourced students and communities. Digital Media for Teaching and Learning The importance of digital tools in teaching and learning cannot be overemphasized. Image courtesy of Kyle Lautner, Unsplash.