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How to Build a University Social Media Strategy

HEMJ (Higher Ed Marketing Journal)

5 Steps for Creating Your Social Media Brand Presence For universities eager to thrive in today’s cyber-centric world, social media isn’t just a tool. It’s a vital part of an institution’s engagement strategy, weaving together voices from across the campus and beyond.

Media 103
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Striving for Digital Equity in Education

The Scholarly Teacher

We also recognize the continued impact of this type of inequity on educational opportunities and experiences of under resourced students and communities. Digital Media for Teaching and Learning The importance of digital tools in teaching and learning cannot be overemphasized. Image courtesy of Kyle Lautner, Unsplash.

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GARRETT GREEN

Diverse: Issues in Higher Education

Green served as director of multicultural student engagement at the university. He holds a bachelor’s degree in communications and media studies, a master’s in higher education administration from Georgia Southern University, and an educational doctorate from Augusta.

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Leading With Vision

Diverse: Issues in Higher Education

Lord’s educational background is an intriguing mix of marketing communications, business, research, and student affairs. These skills have combined in her groundbreaking research around how students of color, particularly Black students, engage with institutional social media as a tool for recruitment or retention.

Media 177
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Inquiring Minds Want to Know…About Social, Cognitive, and Teacher Presence Online

The Scholarly Teacher

Kari Henry Hulett , Northeastern State University Maria Gray , Northeastern State University Key Statement: Faculty can intentionally design courses using the Community of Inquiry Framework to achieve greater student engagement and learning outcomes. Image by , Unsplash. What challenges might you face?

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From Controllers to Careers: Using Esports to Develop Tech Skills in Higher Education

Diverse: Issues in Higher Education

Additionally, esports teams and events heavily rely on digital marketing strategies to engage fans, attract sponsors, and build brand visibility. Through esports initiatives, students can also cultivate skills in virtual collaboration, project management, and other essential competencies that are highly sought after in the tech sector.

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Student Engagement in Higher Education: Asking the Right Questions

HEMJ (Higher Ed Marketing Journal)

Focusing on the right questions can strengthen student relationships, increase lead-to-application rates, and even drive application-to-enrollment success, helping institutions connect personally with students and boost engagement at every stage of their journey. What Is Student Engagement in Higher Ed?