Campus Sonar

FEBRUARY 19, 2025

Your social media manager isnt the right person to determine how you use (or dont use) social listening. While projects are in development, insights inform scripts and casting choices [ fundraising strategy, academic program development ]. Colleges and universities put too much work on their social media managers plates.

Media 52

Media Management Entertainment Fundraising 52

Campus Sonar

DECEMBER 17, 2024

Optimize program development A public land-grant research university needs to increase the demand for undersubscribed majors and grow the pipeline of transfer students and retain in-state students. These changes transformed online word-of-mouth and redefined what it means to be an influencer.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

Campus Sonar

SEPTEMBER 11, 2024

This experience was top of mind when someone told me the following week that they believed Reddit and other social media sites are where people go to complain without seeking resolution, and therefore the data isn’t as valuable as a survey.

Healthcare 52

Healthcare Media Mining DEI 52

HEMJ (Higher Ed Marketing Journal)

MAY 7, 2024

Prospective students who aren’t aware of your school and are still in the shopping-around phase benefit the most from awareness tactics such as paid media and strategic inbound marketing. Students who are aware of your institution most likely have a list of schools and programs they’re interested in. Instagram With nearly 2.4

Media 52

Media Higher Education Alumni Recruitment 52

EAB

OCTOBER 14, 2022

Program Development. An essential element of GEM models that is often left out of or glossed over in the literature is the academic program development process. To be more student-centric during program development, consider the following questions: What is the program’s market viability?

Enrollment Management 52

Enrollment Management Management Financial Aid Program Development 52

EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Developing an effective yield strategy is just as important at the graduate level, if not more so. Try these 4 strategies.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

The Change Leader, Inc.

MARCH 11, 2025

These partnerships arent window dressingthey drive enrollment, placement, and program development. This generation has only known mobile devices and social media and AI, and they’ve known, two presidents that are very different than, the presidents I grew up. Secret Service while still in college.

Higher Education 52

Higher Education Education Marketing and Communication Services Industry 52