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It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country.
That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.
This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Ready to find out more?
Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.
Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement MarketingServices (AMS) team. Jenny Jones Principal, Advancement MarketingServices How has the advancement landscape changed in the last 10 years, and what strategies or trends do you see shaping the future of annual giving?
While many colleges may already have dedicated student support initiatives, they can be bad about communicating them to the public, undermining the public’s perception of their fundraising goals, said EAB senior director Dr. R. The service allowed them to connect with each other and with the institutions seamlessly upon graduation.
Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. Content marketing, informational webinars, and targeted emails play a significant role in this stage.
They accomplish this by providing holistic support through extensive academic and wraparound services from the time the student applies to the time they walk the stage. Tip #4: Be intentional in your recruitment marketing. learn more about building a student communication strategy. Watch the webinar. learn more.
You can personalize your communications in many ways. Lean in on the success and value your institution brings to each individual student and the greater community. Communicate the impact of donations in a way that resonates emotionally and tangibly. Tips for crafting and communicating your value 3. Be omnipresent.
If you haven’t, I recommend checking out our most recent webinar update.) Over-communicate to students—and parents The FAFSA delay issue is in part a marketing problem, and we advise that colleges not just communicate but over-communicate about the Department of Education’s processing slowness.
It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.
WHY YOU'RE WORTH IT: NINE LESSONS ON COMMUNICATING YOUR VALUE PROPOSITION DO: Deploy your campaigns on the right channels for the right audiences. Using an omnichannel approach that incorporates social media, email marketing, and direct mail can help you reach all donor segments effectively.
As someone who has worked in the marketing industry for years, I know how discouraging those wasted efforts can be to the teams who build those emails. And in enrollment marketing, every invested dollar matters. Meet students where they are with modern, responsive marketing. Watch the webinar. Therefore, we test.
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. Watch the on-demand webinar to hear EAB experts have a lively discussion of how to navigate the hype around AI and figure out what it means for your staff, constituents, and institution. What is Artificial Intelligence (AI)?
By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.
Recommended Resource Engage program-switchers through your marketing Read our blog that outlines more findings from our new analysis. While many marketers are focused on the importance of lead generation, it is equally important to develop an effective lead nurturing strategy. So how should you adjust given these findings?
Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.
That’s why the Archer Education PR team put together a free webinar to show you there’s a way forward with public relations in higher education. Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section.
And as any good strategist would tell you, it’s not too early to think about how these changes will impact your prospective students and subsequently, your communication and financial aid strategy. Analysis and pre-planning are beneficial to ensure a smooth transition.
I remember working food service jobs so it would be easier to eat, needing to move constantly as rent got too high, and scrounging to afford my bus pass. Collaborations with local food banks, grocery stores, and community organizations can help sustain these programs.
Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours. This is an area where many schools feel they have a gap in service and support that needs to be closed, and many are looking to supplement their counseling services with new kinds of support.
The following statements will be included in a bulleted format: (a) w ork with SAAL Board and community to identify metrics to measure successful implementation of strategic plan (b) c hoose at least 2-3 measures that adequately demonstrate implementation of the strategic plan to share with the SAAL community. CAS, ACPA, NASPA).
Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours. This is an area where many schools feel they have a gap in service and support that needs to be closed, and many are looking to supplement their counseling services with new kinds of support.
The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 music] 0:00:43.2 MR: Yeah, I can.
Blogs Navigating Privacy Controls with Google Analytics 4 (GA4) By Adnan Sosic Adnan Sosic serves as the Director of Marketing Analytics in EAB’s Agency team, focused on helping colleges and universities design audience centric and action oriented.edu content strategy. Ready to find out more?
Different Possible Approaches to AI Adoption By Difficulty, Cost, and Impact Note, by the way, that in the table above and elsewhere in this post I use ChatGPT to stand for the larger group of similarly featured and, to some degree, interchangeable AI services out there—Bard, Claude, Jasper, etc. Want more guidance on AI?
Watch The Webinar As you move into budgeting and strategy planning for the next fiscal year, view our on-demand webinar on making the case for your annual giving budget. Connect with our advancement experts Learn more about how Advancement MarketingServices at EAB can support your team and position you for greater success.
Image credit: Andrea Piacquadio, pexels, CC0 In this post, Helen Stringer, Assistant Director of the Careers Service at The University of Edinburgh, summarises key themes from the latest Advance HE review of employability literature, such as work-integrated learning and employment inequalities. Portugal, South Africa, and Ghana.
We owe a plan so that our public workforce system, education and training provider, partners, human service providers throughout the system understand what targets they need to reach and how they need to partner. So we’ve got to have more virtual service delivery. And one phrase that I think Nick Moore (18:05.058) Yes.
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