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Higher Ed Branding and Marketing: Part 2: To Whom Are You Marketing? One Size Fits All Doesn't Work

The Change Leader, Inc.

There have been significant changes to Higher Ed Branding and Marketing in the last few decades. Institutions of higher education started considering the importance of marketing about 45 years ago. However, many of todays college and university leaders still struggle with how to effectively market their institution and its programs.

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Rebuilding the Purpose of the GI Bill (Garrett Fitzgerald*)

Higher Education Inquirer

The landscape of military-connected students in higher education has been filled with turmoil for the last two decades. Bill, a well-earned and financially substantial benefit for student veterans since 1944, has been a lightning rod for this turmoil. [This article is part of the Transparency-Accountability-Value series.]

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State Efforts to Advance Credentialing & Career Pathways

Parchment

Or even if you think about veterans with all of the skills that they’ve mastered in their military occupation, specialization, sometimes are difficult to translate into a civilian competency or description. So we’ve got to have more virtual service delivery. And are you college, career or military?

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‘Gainful Employment’ Rule Examines Abuses by For-Profits

Diverse: Issues in Higher Education

However, many of these institutions still exist, offering promises that will lead to marketable skills and increased earnings. Barmak Nassirian Barmak Nassirian is vice president for higher education policy with Veterans Education Success, a research and advocacy organization with the goal of improving educational outcomes for veterans.