HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students. This involves providing more detailed information about what the institution offers, such as programs, support services for online students, and financial aid options.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

EAB

AUGUST 23, 2023

These cherished experiences are the heart and soul of university life, forging lasting connections and bonds to an institution that help build a loyal and vibrant campus community. Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

University Business

JUNE 14, 2023

We are educating a generation of young people for jobs that do not exist to solve problems that have not been identified, utilizing technology yet to be created. Today’s president must embrace traditional and new modalities of communicating with various audiences, including how they interact with on-campus colleagues.

Marketing and Communication Services 59

Marketing and Communication Services Utilities Higher Education Industry 59

Creatrix Campus

JULY 18, 2022

They are powerful tools that can streamline customer support, communication, and management. A higher education CRM system also assists staff in improving internal and external communication. Lets institutional heads track the most effective marketing campaigns in order to double down on productive channels and improve marketing ROI.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Additionally, five institutions that previously received the Seal have chosen to recertify their status by demonstrating how they continue to utilize the Seal’s principles. Based on data gathered, we increased support services such as Ram Pantry, counseling, technology availability, and academic advising,” he continues. Hawkins Jr.

Marketing and Communication Services 329

Marketing and Communication Services Financial Aid Faculty Recruitment 329

EAB

JUNE 27, 2023

We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel. We’re also working with UCF to market to current seniors in their undergraduate nursing programs as well as nursing program alumni to communicate the value of continuing into graduate nursing programs at UCF.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Faculty 52

Creatrix Campus

JULY 5, 2024

In comparison to their classmates who did not use career counseling services, students who did so had a 25% higher chance of finding work within six months of graduation, according to the National Association of Colleges and Employers (NACE). times more likely to improve their academic performance than those who don't.

Career Counseling 52

Career Counseling Higher Education Academic Advising Marketing and Communication Services 52

Creatrix Campus

MARCH 12, 2024

From managing student data to supporting administrative tasks and academic advising, these systems play a pivotal role in organizing, analyzing, and utilizing information to enhance the overall student experience and institutional effectiveness. Facilitators of Communication: SIS enables seamless communication among stakeholders.

Academic Advising 52

Academic Advising Marketing and Communication Services Career Counseling Utilities 52

Creatrix Campus

JANUARY 29, 2024

As we navigate this educational landscape, it's essential to grasp the trends and facts shaping the experiences of decision-makers, educators, and students alike. Recent Market Insights reveal a projection of 73.8 With easy integration functionality, LMS facilitates instant communication with instructors through designated channels, 24/7.

Management 59

Management Marketing and Communication Services Utilities Higher Education 59

EAB

MAY 22, 2023

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. With Edify, institutions can bring their disparate data together and empower individuals across campus with data insights.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

AIFS Abroad

OCTOBER 12, 2023

Last Updated on October 27, 2023 by Cat Rogliano In the competitive job market, students who majored in liberal arts may ask themselves if their degree was “worth it.” In 2013, Butterfield launched Slack, the instant messaging service, which rapidly secured $340 million in funding and earned recognition as one of Inc.

Marketing and Communication Services 52

Marketing and Communication Services IT Study Abroad Food 52

EAB

DECEMBER 4, 2023

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. Most of us have already been utilizing forms of AI , even if we don’t realize it. Remember: You’ll still need knowledgeable humans to check and troubleshoot output from AIs (marketing copy, computer code, etc.)

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Budget and Finance Management Alumni 52

Teaching Matters Student Engagement

JUNE 25, 2024

Professional communication skills Job interviews can be challenging, particularly when students are asked to demonstrate times they have worked to develop their professional skills – reflections undoubtedly help students navigate these situations. Additionally, Zoe is passionate about sustainability. Jun 25, 2024

Student Engagement 52

Student Engagement Utilities IT Education 52

EAB

JANUARY 30, 2023

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

EAB

AUGUST 23, 2023

I remember working food service jobs so it would be easier to eat, needing to move constantly as rent got too high, and scrounging to afford my bus pass. Collaborations with local food banks, grocery stores, and community organizations can help sustain these programs.

Marketing and Communication Services 52

Marketing and Communication Services Transportation Food Development and Fund Raising 52

EAB

AUGUST 9, 2023

Note: The views and opinions in the blog post are those of the author and do not necessarily represent the views or opinions of EAB. Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D.,

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. How are students utilizing it? And we did a good job of marketing it. Part of that was the marketing techniques we were using. But, what goes in a CLR? And so that was a great step.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad Research 52

AIFS Abroad

MAY 28, 2024

Instead of interning and taking coursework at the same time, he kicked off his experience down under as a Marketing & Community Management intern in the weeks before his course load officially began at the University of Sydney. “I decided to undergo a marketing internship even though it is not one of my majors.

Study Abroad 95

Study Abroad Finance Marketing and Communication Services Architecture 95

EAB

FEBRUARY 3, 2023

As another reference point, when we track utilization of across time, we’ve found that overall visits continue to climb and remain significantly above pre-pandemic levels, though somewhat down from the highs reached in the first few weeks of COVID’s onset. On-campus events with 100-499 attendees 124.2% Regional events (off campus) 144.4%

Marketing and Communication Services 52

Marketing and Communication Services Admissions Enrollment Management Utilities 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Review and Maintain Communication With the Reporter/Editor. Thought leadership. Organic traffic.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

How is [insert university focus area, such as hands-on learning, research, or community service] reflected in the curriculum? In short, try to talk to someone from every part of your campus community. It’s far more impactful to communicate through action rather than exposition. Now support that narrative with evidence.

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

EAB

MARCH 20, 2023

Deferred maintenance and space utilization remain a pressing concern on many campuses EAB spent much of 2022 focused on the design of campus space in the post-pandemic world. These changes have the potential to impact campus footprints and operations significantly.

Facilities Management 52

Facilities Management Marketing and Communication Services Utilities Management 52

EAB

OCTOBER 24, 2022

They accomplish this by providing holistic support through extensive academic and wraparound services from the time the student applies to the time they walk the stage. Tip #4: Be intentional in your recruitment marketing. learn more about building a student communication strategy. Finally, meet your students where they are.

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

The Change Leader, Inc.

DECEMBER 14, 2023

The disconnect between academic programs and the needs of the labor market has been a source of frustration for graduates and employers alike. They are utilizing data analytics to enhance operational efficiency and to automate repetitive tasks, freeing up human resources for higher-value activities.

Higher Education 52

Higher Education Education Marketing and Communication Services Budget and Finance Management 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM). His academic journey culminated with a Ph.D.

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

Confessions of a Community College Dean

FEBRUARY 5, 2023

Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. There is definitely not as much “wiggle room” as you would think in the materials budget! modified from NISO 39.7-2013, 2013, section 3.7]

Libraries 92

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 92

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

But a growing number of community colleges are recognizing that the traditional student journey needs to be improved, according to a 2020 analysis published by the CCRC. Oftentimes, the financial sacrifice of paying for child care services leaves parents wondering if community college is a worthwhile endeavor.

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52

EAB

MAY 16, 2023

So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills. And so what we also noted was that in order for this to happen, we needed to get more marketing involved, across the campus to be able to promote this new platform. How will students know about it? JG: I agree.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

Creatrix Campus

JULY 27, 2022

Placement management software enables you to plan placements, train students in accordance with relevant market demands, organize placement drives, and allow companies to recruit students. It utilizes a mobile app to allow students to interact via push notifications, complete profiles, and enter data from any location. .

Management 52

Management Marketing and Communication Services Recruitment Industry 52

Higher Education Inquirer

AUGUST 10, 2022

Colleges with limited budgets or those looking to enter the military market for the first time, are unable to compete on most lead gen sites and some are even outpriced on sites like Google and Facebook. One might ask themself, “how do these bad colleges manage to enroll so many military-connected students?” Bill or Tuition Assistance.

Veteran and Military Services 40

Veteran and Military Services Marketing and Communication Services Recruitment Utilities 40

Student Affairs Assessment Leaders (SAAL)

DECEMBER 7, 2023

For example, career services programming is often developed with the purpose of improving student skill in each of the career competencies as described by NACE. However, many career services departments only collect data on the number of students receiving internships and landing jobs in their first year post graduation.

Marketing and Communication Services 52

Marketing and Communication Services Libraries Industry Career Services 52

EAB

SEPTEMBER 18, 2023

Blogs Navigating Privacy Controls with Google Analytics 4 (GA4) By Adnan Sosic Adnan Sosic serves as the Director of Marketing Analytics in EAB’s Agency team, focused on helping colleges and universities design audience centric and action oriented.edu content strategy. Ready to find out more?

Marketing and Communication Services 59

Marketing and Communication Services Engineering Management Community College 59

Creatrix Campus

JUNE 7, 2022

Improved business abilities, communication skills, and overall development. They wish for an ultimate self-service experience to apply for grades and certificates. Universities and colleges do not often lack data; they simply lack the means to better utilize it, leading to ambiguousness. Anywhere, anytime uninterrupted learning.

Technology/Audio/Visual 52

Technology/Audio/Visual IT Marketing and Communication Services Management 52

The Change Leader, Inc.

NOVEMBER 14, 2023

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. This may involve re-evaluating institutional missions and embracing more flexible, career-focused educational models. and, it really.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52