HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

Institutions and enrollment teams have the unique opportunity to support students on their journey through each stage of the enrollment funnel awareness, interest, consideration, intent, application, and enrollment to help them achieve their goals. Tactics include career-focused blog articles, informational webinars, and customized emails.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Admissions Higher Education 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. Content marketing, informational webinars, and targeted emails play a significant role in this stage.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

EAB

AUGUST 23, 2023

I remember working food service jobs so it would be easier to eat, needing to move constantly as rent got too high, and scrounging to afford my bus pass. At the time, I was unaware of any support offered by my college that could have made a difference. Watch this webinar to learn more about CLC’s holistic needs project B.

Marketing and Communication Services 52

Marketing and Communication Services Transportation Food Development and Fund Raising 52

EAB

OCTOBER 27, 2023

Basic needs support: Expanding food pantries and related programs to support students who have minimal financial resources. Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours.

Financial Aid 59

Financial Aid Recruitment Academic Advising Faculty 59

EAB

OCTOBER 27, 2023

Basic needs support: Expanding food pantries and related programs to support students who have minimal financial resources. Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours.

Financial Aid 52

Financial Aid Recruitment Academic Advising Faculty 52