The Change Leader, Inc.

APRIL 3, 2025

Rising costs, ideological divides, and evolving job market demands have created new barriers for students, while demographic shifts indicate continued enrollment declines that pose further challenges for institutions. Once perceived as a direct path to economic and social stability, college education is increasingly viewed with skepticism.

Higher Education 52

Higher Education Marketing and Communication Services IT Education 52

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services.

Marketing and Communication Services 91

Marketing and Communication Services Support Services Admissions Financial Aid 91

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 99

Marketing and Communication Services Higher Education Alumni Media 99

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Recruitment 105

University Business

MARCH 31, 2025

With mounting academic pressures, social isolation, and an increased reliance on digital communication, campus design must adapt. The solution isnt just providing more student support services but creating environments that actively foster student connection, wellness, and mental health.

Marketing and Communication Services 52

Marketing and Communication Services Architecture Media Student Engagement 52

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 103

Marketing and Communication Services Financial Aid Community College Support Services 103

University Business

OCTOBER 25, 2022

The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Colleges with vibrant urban surroundings or suburban conveniences should market those advantages while rural institutions can promote their strong local communities. Communication preferences.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

EAB

AUGUST 21, 2023

By offering comprehensive support systems, including childcare services, flexible schedules, financial aid programs, mentorship, and counseling, institutions can empower student-parents to succeed academically while effectively managing their parenting responsibilities.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

Higher Education Inquirer

SEPTEMBER 26, 2024

Aggressive Marketing and Recruitment: Robocolleges often employ aggressive marketing tactics to attract students, including misleading advertisements and high-pressure sales techniques. Business: Graduates from robocolleges may lack the practical skills and business acumen needed to succeed in the competitive job market.

Marketing and Communication Services 84

Marketing and Communication Services Safety and Security Higher Education Faculty 84

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

Missed information: Students may miss important information about resources, deadlines, and processes if the information is not communicated clearly, or if the students do not attend orientation sessions. What support services are available? How much does it cost? What is the application process and deadline?

Community College 79

Community College Marketing and Communication Services Financial Aid Transportation 79

Campus Sonar

JUNE 27, 2024

In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media. Doing so successfully will require listening and storytelling infrastructure, specialized talent, evolved strategy (all of which we support for our clients ), and significant shifts in campus culture and momentum.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Media Support Services 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students. This involves providing more detailed information about what the institution offers, such as programs, support services for online students, and financial aid options.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

Campus Sonar

JULY 23, 2024

Listening also helps you understand what resonates and what doesn't with your community. We don't own our brand, they do,” said Nicole Szymczak, Senior Director of Marketing and Communications at Michigan State University. They'll tell us.

Marketing and Communication Services 52

Marketing and Communication Services Study Abroad Alumni Media 52

Creatrix Campus

FEBRUARY 16, 2023

Students: The SEC evaluates the institution's support services for students, including student advising, career services, and health services, to ensure they are adequate and accessible. Increased competitiveness in the job market. Improved student outcomes and satisfaction.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Support Services 52

Teaching Matters Academic Support

JULY 3, 2019

5 Ways of Wellbeing: A tool guide for students and staff within our community to enhance their own and each other’s wellbeing using 5 steps. The opening of the Wellbeing Centre in early 2020 is an exciting initiative, which will give us more space to deliver individual and group interventions with students.

Marketing and Communication Services 52

Marketing and Communication Services Disability Services Support Services Research 52

Creatrix Campus

JULY 5, 2024

In comparison to their classmates who did not use career counseling services, students who did so had a 25% higher chance of finding work within six months of graduation, according to the National Association of Colleges and Employers (NACE). times more likely to improve their academic performance than those who don't.

Career Counseling 52

Career Counseling Higher Education Academic Advising Marketing and Communication Services 52

Creatrix Campus

APRIL 4, 2023

The organization was founded with the goal of improving the quality of business education and promoting excellence in teaching, research, and service. ACBSP accreditation indicates that a business program has met specific standards of quality, including curriculum, faculty, facilities, and student support services.

Marketing and Communication Services 52

Marketing and Communication Services Support Services Faculty Management 52

Creatrix Campus

JUNE 25, 2023

Consequently, a significant skills gap has emerged, with graduates lacking the necessary competencies demanded by the job market. Enhance employability skills: It integrates skill development courses, equipping students with practical abilities for the job market.

Higher Education 52

Higher Education Marketing and Communication Services Education Computers and Informational Technology 52

EAB

AUGUST 23, 2023

I remember working food service jobs so it would be easier to eat, needing to move constantly as rent got too high, and scrounging to afford my bus pass. At the time, I was unaware of any support offered by my college that could have made a difference.

Marketing and Communication Services 52

Marketing and Communication Services Transportation Food Community College 52

EAB

DECEMBER 7, 2022

Students, faculty, and campus staff have become savvier with respect to combining both online and in-person student support services,” said EAB President of Technology, Scott Schirmeier. This can include participation in collaborative events, prospect-facing marketing opportunities, crediting EAB at industry conferences, etc.

Marketing and Communication Services 52

Marketing and Communication Services Community College Management Enrollment Management 52

The Change Leader, Inc.

MARCH 2, 2023

Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. And with each of these “nontraditional” students, there comes a greater level of support needed. Realistically, this number is probably 20-30%.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid DEI Academic Advising 52

EAB

OCTOBER 27, 2023

Basic needs support: Expanding food pantries and related programs to support students who have minimal financial resources. Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours.

Financial Aid 59

Financial Aid Recruitment Academic Advising Faculty 59

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

How is [insert university focus area, such as hands-on learning, research, or community service] reflected in the curriculum? In short, try to talk to someone from every part of your campus community. Now support that narrative with evidence. It’s far more impactful to communicate through action rather than exposition.

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

Creatrix Campus

MARCH 12, 2024

Data-Driven Decision Support: Student Information Systems offer insights for strategic decisions. Facilitators of Communication: SIS enables seamless communication among stakeholders. Resource Utilization Connecting students with valuable campus resources and support services.

Academic Advising 52

Academic Advising Marketing and Communication Services Career Counseling Utilities 52

Teaching Matters Academic Support

OCTOBER 31, 2024

The selected DB activities aim to provide comprehensive support for students during their dissertation phase. While some activities may overlap with those already offered by the school, it is essential to maintain frequent communication with faculty to ensure DB complements existing schemes.

Marketing and Communication Services 52

Marketing and Communication Services Research Hospitality Student Engagement 52

Higher Ed Connects: Leadership

MARCH 1, 2020

It is important to develop lines of communication with local health authorities, as well as campus resources. Absent an institutional (or departmental) commitment to evidence-based, well-designed and well-resourced intervention strategies and support services, the investment in analytics is almost certain to fall short of expectations.

Management 52

Management Marketing and Communication Services Study Abroad Higher Education 52

EAB

OCTOBER 27, 2023

Basic needs support: Expanding food pantries and related programs to support students who have minimal financial resources. Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours.

Financial Aid 52

Financial Aid Recruitment Academic Advising Faculty 52

The Change Leader, Inc.

DECEMBER 14, 2023

The disconnect between academic programs and the needs of the labor market has been a source of frustration for graduates and employers alike. Aligning Education Investment with Employment Outcomes There is a growing expectation among students that their educational investment will lead to better employment outcomes.

Higher Education 52

Higher Education Education Marketing and Communication Services Budget and Finance Management 52

Creatrix Campus

FEBRUARY 23, 2023

It evaluates a range of factors, including the institution's governance and administration, academic programs, faculty, and student services, to determine whether the institution should receive accreditation. This can lead to resistance and frustration among stakeholders, particularly if the expectations are not properly managed.

Higher Education 52

Higher Education Education Marketing and Communication Services Government 52

EAB

NOVEMBER 13, 2023

AskEAB's six most popular research requests in 2022-2023 *”Other” includes questions on varied topics like labor market surveys, trends in homeschooling, and electric vehicle charging in school parking lots. #1: Diversity, equity, and inclusion: 6% of requests DEI best practice: 40% Closing gaps (e.g.,

DEI 52

DEI Libraries Marketing and Communication Services Management 52

EAB

MAY 23, 2023

One month later after that, in that same first semester, James, his tone has changed, even the way he communicates. We have the Community College Service Student Engagement called CCSSE that's administered in our spring term. And he says, college is kind of hard, but he's gonna stick through it. So the first one I said was data.

Student Engagement 52

Student Engagement Community College Marketing and Communication Services Food 52

The Change Leader, Inc.

MARCH 4, 2025

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce Education and the Hidden Enrollment Market The traditional higher education model is facing increasing pressure. Durable skills: Critical thinking, teamwork, communication, adaptability.

Education 52

Education Marketing and Communication Services Higher Education Management 52

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. music] 0:00:48.5

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

The Change Leader, Inc.

MARCH 28, 2023

In stark contrast to prevailing trends in higher education, colleges and universities have or are boosting their enrollment, retention, and graduation rates by improving their students’ sense of belonging, student support services, student-faculty relationships, and career readiness programs. Elliot Felix 01:43 It is, it is.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Support Services Libraries 52

The Change Leader, Inc.

AUGUST 8, 2023

Colleges must also help communicate the ROI for getting a post-secondary degree. These supports must be implemented at the K-12 level so higher ed can monitor the progress of prospective students. So you think about particularly how quickly the labor market landscape has been changing over the last 10-15 years.

Higher Education 98

Higher Education Education Community College Development and Fund Raising 98