HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

Institutions and enrollment teams have the unique opportunity to support students on their journey through each stage of the enrollment funnel awareness, interest, consideration, intent, application, and enrollment to help them achieve their goals. Tactics include career-focused blog articles, informational webinars, and customized emails.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Admissions Higher Education 52

Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Traditionally, the enrollment funnel has been viewed simply: attract, engage, and enroll.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

EAB

OCTOBER 24, 2022

Championed by HCC’s Hispanic Leadership Committee, Vice President of Academic and Student Affairs, and HCC President Christina Royal, El Centro provides a dedicated space for Latine/x students to thrive academically and socially. “ The program opened in Fall 2022 and is already serving over 70 students. Watch the webinar.

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

Creatrix Campus

OCTOBER 3, 2023

Student recruitment is the process of attracting and enrolling students into educational programs. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. It creates awareness and generates interest.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52