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It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country. Ernest Brevard Jr.,
That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.
This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?
In this post, I’ll share five ways your community college can strengthen recruitment and enrollment efforts among Latine/x students sourced from EAB research and best practices from our 850+ Navigate partners. Tip #4: Be intentional in your recruitment marketing. Tip #1: Build belonging.
Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. Content marketing, informational webinars, and targeted emails play a significant role in this stage.
It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.
Emphasize the impact alumni can make at your institution by highlighting key support areas such as groundbreaking research, inclusive community spaces, or new academic programs. WHY YOU'RE WORTH IT: NINE LESSONS ON COMMUNICATING YOUR VALUE PROPOSITION DO: Deploy your campaigns on the right channels for the right audiences.
In our recent research of more than 4,400 students across 18 Adult Learner Recruitment partners, we found that adult and graduate students are more likely to apply to programs outside of their previously selected program of interest than we expected. Gen Z has research habits distinct from millennials.
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. Watch the on-demand webinar to hear EAB experts have a lively discussion of how to navigate the hype around AI and figure out what it means for your staff, constituents, and institution. What is Artificial Intelligence (AI)?
That’s why the Archer Education PR team put together a free webinar to show you there’s a way forward with public relations in higher education. Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section.
I wanted to better understand how EAB partners were thinking about and preparing for these challenges, so I conducted a round of research interviews to hear their thoughts. Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours.
The following statements will be included in a bulleted format: (a) w ork with SAAL Board and community to identify metrics to measure successful implementation of strategic plan (b) c hoose at least 2-3 measures that adequately demonstrate implementation of the strategic plan to share with the SAAL community. CAS, ACPA, NASPA).
I wanted to better understand how EAB partners were thinking about and preparing for these challenges, so I conducted a round of research interviews to hear their thoughts. Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours.
The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 music] 0:00:43.2 MR: Yeah, I can.
Different Possible Approaches to AI Adoption By Difficulty, Cost, and Impact Note, by the way, that in the table above and elsewhere in this post I use ChatGPT to stand for the larger group of similarly featured and, to some degree, interchangeable AI services out there—Bard, Claude, Jasper, etc. Want more guidance on AI?
Image credit: Andrea Piacquadio, pexels, CC0 In this post, Helen Stringer, Assistant Director of the Careers Service at The University of Edinburgh, summarises key themes from the latest Advance HE review of employability literature, such as work-integrated learning and employment inequalities. Portugal, South Africa, and Ghana.
Examine Your Strategy EAB research shows that new donors need an average of eight touchpoints before making their first gift. Watch The Webinar As you move into budgeting and strategy planning for the next fiscal year, view our on-demand webinar on making the case for your annual giving budget.
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