HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 95

Marketing and Communication Services Higher Education Alumni Architecture 95

Teaching Matters Academic Support

OCTOBER 31, 2024

However, there is limited evidence of effective peer support approaches for PGT students, and PGT students have been described as the ‘overlooked cohort’ (Coneyworth, et al., The programme has been developed and enhanced each year and regularly has around 200 students participating.

Marketing and Communication Services 72

Marketing and Communication Services Research Hospitality Higher Education 72

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Community College Support Services 105

Teaching Matters Academic Support

OCTOBER 31, 2024

However, there is limited evidence of effective peer support approaches for PGT students, and PGT students have been described as the ‘overlooked cohort’ (Coneyworth, et al., The programme has been developed and enhanced each year and regularly has around 200 students participating.

Marketing and Communication Services 52

Marketing and Communication Services Research Hospitality Higher Education 52

Teaching Matters Academic Communities

JULY 27, 2023

Image credit: Business School Comms and Marketing team and EUMAS , UoE In this post, Dr Jennifer Yule and Dr Pauline Ferguson, programme leads at the University of Edinburgh Business School (UEBS) share their journey of successfully partnering with one of the student societies EUMAS.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Professional Services Student Engagement 52

Creatrix Campus

OCTOBER 3, 2023

Student recruitment is the process of attracting and enrolling students into educational programs. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. It creates awareness and generates interest.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Creatrix Campus

JULY 5, 2024

This has been proved right according to the National Survey of Student Engagement (NSSE). In comparison to their classmates who did not use career counseling services, students who did so had a 25% higher chance of finding work within six months of graduation, according to the National Association of Colleges and Employers (NACE).

Career Counseling 52

Career Counseling Higher Education Academic Advising Marketing and Communication Services 52

EAB

NOVEMBER 3, 2022

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Lack of follow up is detrimental, and research shows that mail and email follow up are important to prospective students.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

AUGUST 9, 2023

In addition to the content from the subject-matter expertise and professional skills development sessions, the fellows also had access to EAB’s research library and experts, and they were paired with a partner to help develop ideas and get feedback along the way.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Creatrix Campus

JULY 18, 2022

They are powerful tools that can streamline customer support, communication, and management. They are frequently used to make critical touchpoints throughout the student lifecycle, from initial application to graduation. A higher education CRM system also assists staff in improving internal and external communication.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

Creatrix Campus

JUNE 25, 2023

Consequently, a significant skills gap has emerged, with graduates lacking the necessary competencies demanded by the job market. The Choice-Based Credit System (CBCS) is a progressive framework that empowers students to choose courses based on their interests, abilities, and career aspirations.

Higher Education 52

Higher Education Marketing and Communication Services Education Computers and Informational Technology 52

EAB

NOVEMBER 13, 2023

Blogs The 6 most in-demand topics for district leaders last year AskEAB's 6 most popular research requests in 2022-2023 Each year, EAB’s Dedicated Advisors pass hundreds of questions from district leaders and school administrators to our AskEAB team. However, the research on these laws’ effectiveness is mixed. Other (e.g.,

DEI 52

DEI Libraries Marketing and Communication Services Management 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

Experiential Learning Depot

APRIL 27, 2023

Students did all of the things required for developing a business such as writing a business plan and conducting market research but didn't actually start their businesses (most of them anyway). Students practice budgeting and writing skills. They communicate and collaborate with the community.

Marketing and Communication Services 52

Marketing and Communication Services Management Media Research 52

EAB

OCTOBER 24, 2022

Now, schools must work harder to prioritize closing equity gaps and bringing these students back to campus. In this post, I’ll share five ways your community college can strengthen recruitment and enrollment efforts among Latine/x students sourced from EAB research and best practices from our 850+ Navigate partners.

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

The Change Leader, Inc.

DECEMBER 14, 2023

These range from physical resources, like real estate and facilities, to intellectual property and research capabilities. The failure to leverage these assets effectively has resulted in missed opportunities for revenue diversification and has weakened the institutions’ ability to invest in their core mission of education and research.

Higher Education 52

Higher Education Education Marketing and Communication Services Budget and Finance Management 52

EAB

OCTOBER 18, 2022

Kent State University’s Ted McKown joins EAB’s Allison Akalonu and Matt Sheldon to explore better ways to engage, recruit, and support incoming transfer students. S1: Our guests offer advice on ways to make your school more transfer-friendly, and they offer tips on keeping those students engaged and on path once they arrive.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Recruitment Community College 52

Campus Groups

OCTOBER 4, 2022

Succeed One-stop shop for Engagement For higher education institutions, having a centralized platform to manage engagement is critical. Students use an engagement platform to manage their co-curricular life on campus and access student service information.

Alumni 52

Alumni Marketing and Communication Services Management Higher Education 52

Teaching Matters Academic Support

NOVEMBER 28, 2018

The post features a range of ‘mini-blogs’ from students who use lecture recording to support their learning… Students have been at the heart of the Lecture Recording Programme, from procurement through to delivery and support, providing a unique insight into students’ needs and wants from a lecture recording service.

Marketing and Communication Services 52

Marketing and Communication Services Media Government IT 52

Teaching Matters Experiential Learning

DECEMBER 20, 2018

The benefits of blogging for PhD students (25th May 2017) Blogging is increasingly being recognised as an established method of communicating academic writing. Dr Sara Shinton espouses the value of blogging for PhD students, and shares her tips on the craft of writing, and maintaining, a blog site.

Marketing and Communication Services 52

Marketing and Communication Services Student Engagement Higher Education Research 52

EAB

NOVEMBER 1, 2022

Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. I'm Tara Zirkel, Director of Strategic Research with a focus on community colleges here at EAB. We have an 11000 square mile service area, a large service area.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

EAB

MAY 16, 2023

They also touch on the role of technology in identifying struggling students quickly and connecting those students with the right advisors and resources to get them back on track. So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

Teaching Matters Student Employment

MAY 22, 2018

, about 74% of students start working after their first degree. Thus, I think that the University must make sure it is helping prepare students to become successful in the labour market and not merely essay writing specialists. Then how do we ensure that students actually leave university employable?

Consulting 52

Consulting Management Student Engagement Career Services 52

Confessions of a Community College Dean

MARCH 10, 2023

Just 55 percent of students say they’ve received guidance on required courses and course sequences needed for graduation, for instance, and just 52 percent say they’ve gotten help reviewing their degree progress to make sure they’re on track to graduate. Experts offer the following eight actions: 1.

Student Engagement 105

Student Engagement Academic Advising Marketing and Communication Services Community College 105

The Change Leader, Inc.

MARCH 28, 2023

In stark contrast to prevailing trends in higher education, colleges and universities have or are boosting their enrollment, retention, and graduation rates by improving their students’ sense of belonging, student support services, student-faculty relationships, and career readiness programs.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Support Services Libraries 52

Teaching Matters Experiential Learning

JANUARY 6, 2020

Three of these posts featured in the 2018 top ten , while the other seven were published this year… Teaching Matters in 2019 Teaching Matters readership has continued to grow steadily throughout 2019; the October issue (research-led teaching and learning) attracted over 10,000 hits. Top Ten of 2019 10.

Development and Fund Raising 52

Development and Fund Raising Marketing and Communication Services Student Engagement Fundraising 52

Teaching Matters Academic Communities

APRIL 16, 2019

The programme established a bridge for me to communicate with learners throughout the world and changed my previous point of view on online learning. Photo credit: unsplash, Anika Huizinga, CC0 For students studying degrees aligned with their career, there is demonstrable value in sharing professional experiences. Apr 16, 2019

Marketing and Communication Services 52

Marketing and Communication Services Management Higher Education Education 52

Confessions of a Community College Dean

JANUARY 3, 2023

“I’ve had people tell me you could order hamburgers and the order would come in and it was chicken breast,” says Robert Nelson, chief executive officer at NACUFS, the National Association of College & University Food Services. “They should celebrate it and market that they’re engaging in it.

Food 98

Food Development and Fund Raising Marketing and Communication Services Consulting 98