Marketing and Communication Services, Recruitment and Support Services

Seal of Excelencia 2024

Diverse: Issues in Higher Education

NOVEMBER 5, 2024

In addition to support services that include financial aid and academic advising, an example of supporting Latinx student success is the CSUSB Impact Internship, developed by the university’s Undocumented Student Success Center. “By All of the college’s student services are available in English and Spanish.

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.

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Adult learners: Who they are & what they want from college

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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How your future students’ needs are changing in 5 big ways

University Business

OCTOBER 25, 2022

Have you updated the recruitment pitch your college is making to prospective students as other options beckon and enrollment continues to slip? The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Communication preferences. Decision-Driving Factors.

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Top Retention Strategies for Diverse Modern Learners

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services.

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Building an Impactful Brand Voice

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

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Wealth and Want Part 4: Robocolleges and the Working Class Roboworkers

Higher Education Inquirer

SEPTEMBER 26, 2024

Aggressive Marketing and Recruitment: Robocolleges often employ aggressive marketing tactics to attract students, including misleading advertisements and high-pressure sales techniques. Business: Graduates from robocolleges may lack the practical skills and business acumen needed to succeed in the competitive job market.

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

APRIL 24, 2023

Our Adult Learner Recruitment team has found that setting at least two deadlines to drive early enrollment, deposit, or registrant activity works best. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Explore the full survey findings: staffing challenges in grad enrollment 3.

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Survey Highlights What Matters Most to Adult Learners

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. music] 0:00:48.5

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30 Student Success Priorities for the 2020s

EAB

OCTOBER 27, 2023

Stopouts: Recovering lost students though a combination of special outreach and dedicated re-onboarding support to address the issues around why they left in the first place. Degree completers: Recruiting “some college and no degree” students who earned credits at other institutions before leaving and are now looking to complete.

Financial Aid

Financial Aid Recruitment Academic Advising Faculty

30 Student Success Priorities for the 2020s

EAB

OCTOBER 27, 2023

Stopouts: Recovering lost students though a combination of special outreach and dedicated re-onboarding support to address the issues around why they left in the first place. Degree completers: Recruiting “some college and no degree” students who earned credits at other institutions before leaving and are now looking to complete.

Financial Aid

Financial Aid Recruitment Academic Advising Faculty

Are you meeting students’ basic needs?

EAB

AUGUST 23, 2023

I remember working food service jobs so it would be easier to eat, needing to move constantly as rent got too high, and scrounging to afford my bus pass. At the time, I was unaware of any support offered by my college that could have made a difference.

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The 6 most in-demand topics for district leaders last year

EAB

NOVEMBER 13, 2023

AskEAB's six most popular research requests in 2022-2023 *”Other” includes questions on varied topics like labor market surveys, trends in homeschooling, and electric vehicle charging in school parking lots. #1: People management: 14% of requests  Professional development: 22% Teacher and staff recruitment and retention: 22% Other (e.g.,

DEI

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Post-Pandemic Resurgence Bolsters HBCUs

Diverse: Issues in Higher Education

AUGUST 17, 2023

“We added new technology; we did more virtual recruitment, so students didn’t have to visit the campus,” said Hudson. “We National press releases going out from FAMU’s communications office also increased with stories covering academics, athletics, and the marching band, which participated in national events. and Northern Virginia.

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Why Public Trust in Higher Ed Is Declining — And What Leaders Can Do About It: Rebuilding Confidence in Higher Education: Addressing Challenges Through Transparency, Affordability, and Workforce Alignment

The Change Leader, Inc.

APRIL 3, 2025

Rising costs, ideological divides, and evolving job market demands have created new barriers for students, while demographic shifts indicate continued enrollment declines that pose further challenges for institutions. Once perceived as a direct path to economic and social stability, college education is increasingly viewed with skepticism.

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Seal of Excelencia 2024

2023 Seal of Excelencia

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Adult learners: Who they are & what they want from college

4 takeaways from marketing to graduate students in 2023—and predictions for 2024

How your future students’ needs are changing in 5 big ways

Top Retention Strategies for Diverse Modern Learners

Building an Impactful Brand Voice

Wealth and Want Part 4: Robocolleges and the Working Class Roboworkers

Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

Survey Highlights What Matters Most to Adult Learners

30 Student Success Priorities for the 2020s

30 Student Success Priorities for the 2020s

Are you meeting students’ basic needs?

The 6 most in-demand topics for district leaders last year

Post-Pandemic Resurgence Bolsters HBCUs

Why Public Trust in Higher Ed Is Declining — And What Leaders Can Do About It: Rebuilding Confidence in Higher Education: Addressing Challenges Through Transparency, Affordability, and Workforce Alignment

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