University Business

MARCH 31, 2025

public research universities found that 39% of all students screened positive for anxiety disorder. With mounting academic pressures, social isolation, and an increased reliance on digital communication, campus design must adapt. A 2020 survey of students at nine U.S.

Marketing and Communication Services 52

Marketing and Communication Services Architecture Media Student Engagement 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 96

Marketing and Communication Services Management Higher Education Enrollment Management 96

Great College Advice

JULY 26, 2023

The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM). Cornell’s School of Hotel Administration offers a BS in Hotel Administration. But leadership is something one can learn in a variety of contexts.

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

Teaching Matters Student Engagement

MARCH 4, 2025

Starting with the creation of a new post of Community Engagement Officer, which I took three years ago, we started initiatives that were open to our learners but also to the wider community. A big challenge has been to communicate our events and raise awareness. Take the opportunity where you can.

Development and Fund Raising 64

Development and Fund Raising Marketing and Communication Services Student Engagement Education 64

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

Confessions of a Community College Dean

MARCH 3, 2023

“Employers say, ‘It’s great that this individual has these skills, but we’ll ask our own questions to verify the learner’s knowledge,’” Kyle Albert, assistant research professor at the George Washington University Institute of Public Policy, said. “It’s a trust-but-verify situation.”

Marketing and Communication Services 117

Marketing and Communication Services Manufacturing Industry Management 117

SRHE

MARCH 1, 2024

Students undertaking part-time employment, during term or during vacation periods, is not new; in fact, it has long been encouraged by careers teams to facilitate the formation of soft-skills, broaden CVs, and boost chances for graduate success in the job market. The complex nature of this question is a key motivator for our ongoing research.

Marketing and Communication Services 80

Marketing and Communication Services Food Finance Retail 80

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

EAB

OCTOBER 24, 2023

The two review what we learned about the motivations and preferences of adult learners, and about how they research programs and colleges they might attend. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. So give these folks a listen and enjoy. music] 0:00:48.5

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

Teaching Matters Academic Communities

JULY 27, 2023

Image credit: Business School Comms and Marketing team and EUMAS , UoE In this post, Dr Jennifer Yule and Dr Pauline Ferguson, programme leads at the University of Edinburgh Business School (UEBS) share their journey of successfully partnering with one of the student societies EUMAS.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Professional Services Student Engagement 52

Confessions of a Community College Dean

FEBRUARY 3, 2023

where I’m privileged to labor as a professor at our vibrant University of Oregon School of Journalism and Communication. Working together, students, professors and professionals would report, edit and present the news. The result would be a living laboratory serving a community hungry for a substantive daily paper.

Hospitality 90

Hospitality Marketing and Communication Services Nonprofit Organizations Mining 90

Teaching Matters Academic Support

MAY 29, 2019

This series was co-edited by members of t he Lecture Recording Programme , and was designed to provide a snapshot of lecture recording at Edinburgh, and present a range of perspectives and experiences. These four short episodes accompany the Lecture Recording mini-series , which Teaching Matters ran between October and December 2018.

Marketing and Communication Services 52

Marketing and Communication Services Media Food Research 52

EAB

MAY 16, 2023

EAB · TSU’s Systematic Approach to Student Success Navigate Navigate is higher education's leading student CRM, built based on a decade of research to improve recruitment, student success, and the student experience. So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

University Business

JUNE 14, 2023

We have had to change, be nimble, and be both collaborators and divergent thinkers to meet the needs of the present age. Today’s president must embrace traditional and new modalities of communicating with various audiences, including how they interact with on-campus colleagues. What have we learned from COVID?

Marketing and Communication Services 59

Marketing and Communication Services Utilities Higher Education Industry 59

Supporting Student Success

MAY 6, 2021

In 2008, I was recruited to run a grant with the purpose of connecting adult learners with data to inform their college choices so they didn’t need to depend on marketing hype from lead generation websites. Previously Cali was assistant director, communications and analysis at the WICHE Cooperative for Educational Technologies (WCET).

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

Campus Sonar

JULY 23, 2024

Social intelligence research provides the insights you need to ensure your messaging is authentic and transparent to your audience. Listening also helps you understand what resonates and what doesn't with your community. Supporting societal outcomes includes working with the business community. They'll tell us.

Marketing and Communication Services 52

Marketing and Communication Services Study Abroad Alumni Media 52

AIFS Abroad

FEBRUARY 8, 2023

It comprises 90 class hours and 45 hours of on-site community engagement located in the western wine country near Cape Town. Students earn 12-15 credits between coursework and service hours course. Spanish language study is not a requirement.

Study Abroad 52

Study Abroad Marketing and Communication Services Computers and Informational Technology Engineering 52

EAB

AUGUST 9, 2023

All cohorts ended with presentations of the fellows’ capstone projects. In addition to the content from the subject-matter expertise and professional skills development sessions, the fellows also had access to EAB’s research library and experts, and they were paired with a partner to help develop ideas and get feedback along the way.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. This culture is also instilled at the faculty level.

Student Services 52

Student Services Higher Education Professional Development Education 52

Teaching Matters Academic Support

NOVEMBER 28, 2018

The post features a range of ‘mini-blogs’ from students who use lecture recording to support their learning… Students have been at the heart of the Lecture Recording Programme, from procurement through to delivery and support, providing a unique insight into students’ needs and wants from a lecture recording service.

Marketing and Communication Services 52

Marketing and Communication Services Media Government IT 52

The Change Leader, Inc.

MAY 31, 2023

In his latest podcast episode, Dr. Drumm McNaughton talks with two CEW professors who worked on the study, Research Professor of Education and Economics Dr. Zack Mabel and Associate Director of Editorial Policy and Senior Editor/Writer Kathryn Campbell. Zack, you want to go first? Zack Mabel 02:20 Sure.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

University Business

APRIL 20, 2023

Researcher and author Hana Ben-Shabat discusses this in her book, Gen Z 360. While considering future employers, Gen Z prefers face-to-face communication in the interview process, with peers, and more. Technology will never stop evolving, nor presenting new opportunities and challenges.

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Libraries Library Services 52

Teaching Matters Academic Support

OCTOBER 31, 2024

Bridging the gap: The la unch and expansion of dissertation buddies Navigating a one-year Postgraduate Taught (PGT) study in the UK presents unique challenges, especially during the dissertation or major project phase (Huang, 2007). This post is part of the Student Partnership Agreement 2024 series.

Marketing and Communication Services 52

Marketing and Communication Services Research Hospitality Student Engagement 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Unlike traditional PR, however, it does so in four distinct ways: Brand awareness. Thought leadership.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And so early on we had four experiences, study abroad, global education, we had research and we had internship. And we did a good job of marketing it. So it didn’t just say research.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad Research 52

Teaching Matters Experiential Learning

DECEMBER 20, 2018

The benefits of blogging for PhD students (25th May 2017) Blogging is increasingly being recognised as an established method of communicating academic writing. Within the University, the Academic Blogging Service was launched this year to provide a supported, centralised blogging platform – blogs.ed.ac.uk.

Marketing and Communication Services 52

Marketing and Communication Services Student Engagement Research Higher Education 52

Teaching Matters Online Learning

AUGUST 16, 2022

Cristina and colleagues, Kun Zhao and Aurora Constantin, presented at the Learning and Teaching Conference 2022. Therefore, the aim of this research was to conduct a systematic review of VCSTs used in HE. After applying the eligibility criteria for tools, this list was brought down to 28 VCSTs, presented in Figure 2.

Higher Education 52

Higher Education Education Marketing and Communication Services Engineering 52

Confessions of a Community College Dean

FEBRUARY 10, 2023

The discipline now focuses more and more on the relatively recent present at the expense of the past. Not just Asian American studies, Black studies, gender and sexuality studies, Latinx studies and women’s studies, but arts, technology and communication, environmental studies, linguistics and sustainability.

Marketing and Communication Services 75

Marketing and Communication Services Faculty Administration Research 75

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

The goal is to talk to the people who know your institution inside out and can present the different perspectives of the many communities that make up your university. How is [insert university focus area, such as hands-on learning, research, or community service] reflected in the curriculum? You’re done, right?

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

Creatrix Campus

JUNE 25, 2023

Consequently, a significant skills gap has emerged, with graduates lacking the necessary competencies demanded by the job market. Enhance employability skills: It integrates skill development courses, equipping students with practical abilities for the job market.

Higher Education 52

Higher Education Marketing and Communication Services Education Computers and Informational Technology 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM). The report outlines a 6.9%

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

EAB

NOVEMBER 13, 2023

Blogs The 6 most in-demand topics for district leaders last year AskEAB's 6 most popular research requests in 2022-2023 Each year, EAB’s Dedicated Advisors pass hundreds of questions from district leaders and school administrators to our AskEAB team. However, the research on these laws’ effectiveness is mixed. Other (e.g.,

DEI 52

DEI Libraries Marketing and Communication Services Management 52

HEMJ (Higher Ed Marketing Journal)

JUNE 12, 2023

The New Student Experience at a Community College The enrollment data for community colleges is positive for the first time in a long time, with an overall enrollment increase of 2.1% between spring 2022 and spring 2023, according to the National Student Clearinghouse Research Center. Overall transfer rates declined by 9.7%

Community College 52

Community College Marketing and Communication Services Transportation Admissions 52

EAB

OCTOBER 18, 2022

The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. Loving the fall weather, it's finally cooled down here and in the greater DMV. Matt Sheldon: Yeah, absolutely.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Recruitment Community College 52

EAB

APRIL 4, 2023

Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 That will build up across time. DK: Excellent.

Recruitment 52

Recruitment Marketing and Communication Services Industry Healthcare 52

EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country. Top Topics and Trends Let’s start with a high-level snapshot of the survey results.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

Creatrix Campus

APRIL 4, 2023

The organization was founded with the goal of improving the quality of business education and promoting excellence in teaching, research, and service. ACBSP accreditation indicates that a business program has met specific standards of quality, including curriculum, faculty, facilities, and student support services.

Marketing and Communication Services 52

Marketing and Communication Services Support Services Faculty Management 52