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2025 Trends in Marketing and Communications

Dr. Simon Paul Atkinson

Given my first job out of university was with Vichy L’Oreal where I served briefly as a junior product manager ( because I was worth it ) I tend to keep an eye of marketing and communication trends, always a moving target. As we look forward to 2025, we can already identify several new trends emerging in marketing and communications.

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Seal of Excelencia 2024

Diverse: Issues in Higher Education

In addition to support services that include financial aid and academic advising, an example of supporting Latinx student success is the CSUSB Impact Internship, developed by the university’s Undocumented Student Success Center. “By All of the college’s student services are available in English and Spanish.

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Empowering Community Colleges Through AI: A New Era of Access and Economic Mobility

Diverse: Issues in Higher Education

Combined with the Apple App Store, which first debuted in 2008 with 500 phone applications, in less than 20 years, technology has revolutionized how the average consumer communicates, entertains themselves, and obtains information. Interestingly, at the Community College of Aurora, over 40% of our learners identify as adult learners.

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Report: Parents of Prospective College Students Worry about Cost and Safety

Diverse: Issues in Higher Education

Its latest insight paper, “2024 Parent Survey: Understanding Top Parent Concerns in College Search, Insights and Recommendations for Enrollment Leaders,” presents data on parental responses as well as recommendations for how institutions can better serve the needs of prospective students and their families. “It

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Use social intelligence to shape perceptions and drive outcomes

Campus Sonar

The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes. Campus partner Matt Serrao, Associate Vice President for Marketing told us: Our partnership provides us with the data needed to make decisions that make a difference.

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How to Help Students Navigate a Difficult Job Search

Supporting Student Success

Upon graduation, today’s students are facing a unique problem: the job market is full of positions designated as “entry-level,” but many of those positions actually require several years’ worth of experience. To add to the problem, the pandemic has undoubtedly shaken up the job market. Create a Presentation for Your Dream Company.

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Here are 7 ways liberal arts colleges can use study abroad to remain competitive

University Business

As support of these programs is crucial in a post-pandemic world in order to ensure their accessibility, enhancing study abroad offerings and effectively marketing those offerings can appeal to a distinct population of prospective students that aligns with the values of a small liberal arts education.