HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

University Business

DECEMBER 17, 2024

As support of these programs is crucial in a post-pandemic world in order to ensure their accessibility, enhancing study abroad offerings and effectively marketing those offerings can appeal to a distinct population of prospective students that aligns with the values of a small liberal arts education.

Study Abroad 52

Study Abroad Marketing and Communication Services Financial Aid Alumni 52

Teaching Matters Academic Support

OCTOBER 31, 2024

Bridging the gap: The la unch and expansion of dissertation buddies Navigating a one-year Postgraduate Taught (PGT) study in the UK presents unique challenges, especially during the dissertation or major project phase (Huang, 2007). This post is part of the Student Partnership Agreement 2024 series.

Marketing and Communication Services 72

Marketing and Communication Services Research Hospitality Student Engagement 72

Diverse: Issues in Higher Education

OCTOBER 9, 2023

They must present evidence of effectiveness in institutional practices serving Latino students. ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs.

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 101

Marketing and Communication Services Management Higher Education Enrollment Management 101

Parchment

APRIL 9, 2025

And we just need to credential them better so that it’s easy to communicate that information. did you fundamentally change the programs or was it a different way to communicate what you were already doing? Like, how does this change the actual programs that we have, the actual learning that happens at the institution?

Marketing and Communication Services 52

Marketing and Communication Services Industry Faculty Medical 52

Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

University Business

MARCH 31, 2025

With mounting academic pressures, social isolation, and an increased reliance on digital communication, campus design must adapt. The solution isnt just providing more student support services but creating environments that actively foster student connection, wellness, and mental health.

Marketing and Communication Services 52

Marketing and Communication Services Architecture Media Student Engagement 52

Confessions of a Community College Dean

MARCH 1, 2023

“For many undergraduates, particularly those who have been historically underrepresented in higher education, building one’s network can be a formidable challenge,” Mark Peltz, dean of careers, life and service at Grinnell College, shares. Requiring alumni to register first also drives students to register, Peltz shares.

Marketing and Communication Services 98

Marketing and Communication Services Alumni Media Government 98

The Change Leader, Inc.

APRIL 3, 2025

Rising costs, ideological divides, and evolving job market demands have created new barriers for students, while demographic shifts indicate continued enrollment declines that pose further challenges for institutions. Once perceived as a direct path to economic and social stability, college education is increasingly viewed with skepticism.

Higher Education 52

Higher Education Marketing and Communication Services IT Education 52

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 74

Marketing and Communication Services Alumni Engineering Higher Education 74

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. ” This dynamic presents challenges and opportunities for colleges. Part of the communication problem lies in the abundance of terms for non-credit-bearing offerings.

Marketing and Communication Services 118

Marketing and Communication Services Manufacturing Industry Management 118

Great College Advice

JULY 26, 2023

The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM). Cornell’s School of Hotel Administration offers a BS in Hotel Administration. But leadership is something one can learn in a variety of contexts.

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

Teaching Matters Student Engagement

MARCH 4, 2025

Starting with the creation of a new post of Community Engagement Officer, which I took three years ago, we started initiatives that were open to our learners but also to the wider community. A big challenge has been to communicate our events and raise awareness.

Development and Fund Raising 64

Development and Fund Raising Marketing and Communication Services Student Engagement Education 64

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

Confessions of a Community College Dean

JANUARY 9, 2023

Today, of course, those professions include communication, journalism, hotel and restaurant management, library science, nursing, psychology, social work, and much more. evade) responsibility for lower-division service courses to junior colleagues, lecturers, adjuncts, post-docs, and grad students. Priorities conflict.

Marketing and Communication Services 127

Marketing and Communication Services Architecture Engineering Faculty 127

Experiential Learning Depot

APRIL 3, 2023

Fundraising where students can get involved provides opportunities to build essential life skills such as marketing, communication, teamwork, budgeting, conflict management, and organizational skills. People are more likely to buy when they can see the effort put in or the service provided is student-led. Kids love fundraising!

Fundraising 98

Fundraising Marketing and Communication Services School Store Food 98

The Change Leader, Inc.

APRIL 8, 2025

The discussion highlights how faculty data is being applied on campuses to clarify priorities, improve communication, and guide change management efforts. Institutions are encouraged to build a communications plan to prepare faculty and signal that the process is intended to produce action.

Faculty 52

Faculty Higher Education Marketing and Communication Services Government 52

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Management 98

Higher Education Inquirer

DECEMBER 28, 2023

It will ride out competitors and market downturns by having deeper pockets. But the result is the same: domination of world markets by an oligopoly of AI-robot capitalists will have the same effect in destroying the economy, as it would if a monopoly squeezed out all competitors. What about government regulation?

Marketing and Communication Services 74

Marketing and Communication Services Entertainment Electronics Government 74

SRHE

MARCH 1, 2024

Students undertaking part-time employment, during term or during vacation periods, is not new; in fact, it has long been encouraged by careers teams to facilitate the formation of soft-skills, broaden CVs, and boost chances for graduate success in the job market. The complex nature of this question is a key motivator for our ongoing research.

Marketing and Communication Services 80

Marketing and Communication Services Food Finance Retail 80

CAPD

APRIL 8, 2025

View the recording and access the presentation below. Experiences like these are a great way to demonstrate transferable skills like leadership, communication, team-work, and problem solving; all of which are valuable in the internship application process.

Alumni 52

Alumni Engineering Medical Recruitment 52

Confessions of a Community College Dean

FEBRUARY 3, 2023

where I’m privileged to labor as a professor at our vibrant University of Oregon School of Journalism and Communication. Working together, students, professors and professionals would report, edit and present the news. The result would be a living laboratory serving a community hungry for a substantive daily paper.

Hospitality 91

Hospitality Marketing and Communication Services Nonprofit Organizations Mining 91

University Business

MARCH 20, 2023

With high inflation, failing banks and rounds of layoffs across industries, many colleges and universities may be concerned about what kind of job market their graduating students will face. In fact, he foresees “strength and optimism” in the entry-level market. ” says Grubb.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Recruitment 52

Teaching Matters Academic Communities

JULY 27, 2023

Image credit: Business School Comms and Marketing team and EUMAS , UoE In this post, Dr Jennifer Yule and Dr Pauline Ferguson, programme leads at the University of Edinburgh Business School (UEBS) share their journey of successfully partnering with one of the student societies EUMAS.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Professional Services Student Engagement 52

Confessions of a Community College Dean

JANUARY 31, 2023

” Mark Johnson, the district’s executive director of marketing, communication and public relations, said district leaders are “disappointed” students filed the lawsuit. Johnston, the editor, requested four years’ worth of credit card records for chancellors past and present and some other employees.

Safety and Security 98

Safety and Security Marketing and Communication Services Community College Government 98

EAB

MAY 16, 2023

You both had the opportunity to share at our large EAB annual conference and present your work on a systemic approach to student success. So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills. And so that goes back to what Naomi was talking about, marketing it.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

University Business

JUNE 14, 2023

We have had to change, be nimble, and be both collaborators and divergent thinkers to meet the needs of the present age. Today’s president must embrace traditional and new modalities of communicating with various audiences, including how they interact with on-campus colleagues. What have we learned from COVID?

Marketing and Communication Services 59

Marketing and Communication Services Utilities Higher Education Industry 59

EAB

NOVEMBER 2, 2022

A Q&A with Michael Koppenheffer, Vice President of Enroll360, Marketing & Analytics. Not only do they have high expectations when it comes to digital communication, but they’re also engaging with more colleges than ever before, so a growing number of schools are competing for their attention at any given time.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Libraries Recruitment 52

Teaching Matters Academic Support

MAY 29, 2019

This series was co-edited by members of t he Lecture Recording Programme , and was designed to provide a snapshot of lecture recording at Edinburgh, and present a range of perspectives and experiences. These four short episodes accompany the Lecture Recording mini-series , which Teaching Matters ran between October and December 2018.

Marketing and Communication Services 52

Marketing and Communication Services Media Food Research 52

Supporting Student Success

MAY 6, 2021

In 2008, I was recruited to run a grant with the purpose of connecting adult learners with data to inform their college choices so they didn’t need to depend on marketing hype from lead generation websites. Previously Cali was assistant director, communications and analysis at the WICHE Cooperative for Educational Technologies (WCET).

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

Teaching Matters Academic Support

JULY 29, 2019

Most issues identified through feedback are being resolved within the course timeframe and typically communicated to students in class. A good practice resource for staff on closing the loop on student feedback can be found on the Academic Services webpage.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Management Staff Development 52

AIFS Abroad

FEBRUARY 8, 2023

It comprises 90 class hours and 45 hours of on-site community engagement located in the western wine country near Cape Town. Students earn 12-15 credits between coursework and service hours course. Spanish language study is not a requirement.

Study Abroad 52

Study Abroad Marketing and Communication Services Computers and Informational Technology Engineering 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

Teaching Matters Academic Support

NOVEMBER 28, 2018

The post features a range of ‘mini-blogs’ from students who use lecture recording to support their learning… Students have been at the heart of the Lecture Recording Programme, from procurement through to delivery and support, providing a unique insight into students’ needs and wants from a lecture recording service.

Marketing and Communication Services 52

Marketing and Communication Services Media Government IT 52

Parchment

JANUARY 28, 2025

And so they want to be able to reach new markets. It is a model that we tried to figure out how we could implement, given the ways that we function are so different, the ways that we govern our labor market and education entities, and the way that employers engage in that process. are the learning artifacts?

Education 52

Education Manufacturing Marketing and Communication Services Industry 52