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Institutions and enrollment teams have the unique opportunity to support students on their journey through each stage of the enrollment funnel awareness, interest, consideration, intent, application, and enrollment to help them achieve their goals. Personalize your tactics. Strategies to stand out include the following: Promote your brand.
With mounting academic pressures, social isolation, and an increased reliance on digital communication, campus design must adapt. The solution isnt just providing more student supportservices but creating environments that actively foster student connection, wellness, and mental health.
That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.
As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?
Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.
Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.
The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Colleges with vibrant urban surroundings or suburban conveniences should market those advantages while rural institutions can promote their strong local communities. Communication preferences.
In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media. Consumers who believe a brand is high in transparency are 2x more likely to promote the brand on social media. While brand and reputation is a marketing objective, building trust is not solely a marketing initiative.
Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. Content marketing, informational webinars, and targeted emails play a significant role in this stage.
Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.
Uncovering institutional sentiment and perception from social media and online conversation during the environmental scanning and evaluation process is critical to leading with transparency and building trust. Listening also helps you understand what resonates and what doesn't with your community. They'll tell us.
How is [insert university focus area, such as hands-on learning, research, or communityservice] reflected in the curriculum? In short, try to talk to someone from every part of your campus community. What types of media do they engage in? Now support that narrative with evidence. What are your competitors doing?
AskEAB's six most popular research requests in 2022-2023 *”Other” includes questions on varied topics like labor market surveys, trends in homeschooling, and electric vehicle charging in school parking lots. #1: district social media): 23% Vendors: 15% For more information on the topics listed above, see AskEAB’s On-Demand Research Library.
You can join the conversation on social media using #EABOfficeHours. EAB’s Tara Zirkel is joined by Center for Community College Student Engagement Executive Director Dr. And he says, college is kind of hard, but he's gonna stick through it. Podcast New Student Engagement Data Reveals Surprises Episode 152. May 23, 2023.
You can join the conversation on social media using #EABOfficeHours. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Primarily though, I think that most institutions are trying to recruit adult learners through generalized marketing campaigns. October 24, 2023.
We also increased our social media efforts to promote the university.” National press releases going out from FAMU’s communications office also increased with stories covering academics, athletics, and the marching band, which participated in national events. and Northern Virginia. An increase to dormitory space is a current project.
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