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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Utilize technology to create a more personalized experience. Step 1: Learn From Your Peers Community colleges looking to increase student enrollment and retention can explore the Community College Research Center’s comprehensive framework for improving student onboarding.

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4 Digital Marketing Channels to Harness for Student Recruitment in 2023

EAB

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

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Top 10 Student Recruitment strategies every institution should adopt

Creatrix Campus

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

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The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy

EAB

These cherished experiences are the heart and soul of university life, forging lasting connections and bonds to an institution that help build a loyal and vibrant campus community. Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater.

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Takeaways for Higher Education Public Relations Professionals

HEMJ (Higher Ed Marketing Journal)

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Conduct Introductory Faculty Interviews and Media Training. Thought leadership. Organic traffic.

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A Beginner’s Guide to AI in Annual Giving

EAB

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. Most of us have already been utilizing forms of AI , even if we don’t realize it. Users and researchers (including ChatGPT’s creators) are only just beginning to understand its full range of capabilities.

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Exploring What Makes a School Unique, and How It Can Increase Student Enrollment

HEMJ (Higher Ed Marketing Journal)

How is [insert university focus area, such as hands-on learning, research, or community service] reflected in the curriculum? In short, try to talk to someone from every part of your campus community. During your research, you’ll want to answer two key questions: Who are you trying to reach? You’re done, right?