HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Step 1: Learn From Your Peers Community colleges looking to increase student enrollment and retention can explore the Community College Research Center’s comprehensive framework for improving student onboarding. Let’s take a closer look at each step of the blueprint.

Community College 78

Community College Marketing and Communication Services Admissions Utilities 78

University Business

OCTOBER 25, 2022

An ever-increasing range of competing interests drawing the attention of prospective students is increasing the pressure of institutions to fill their classrooms and residence halls, says the 2022 National Prospective Student Survey by Hanover Research. Communication preferences. Degree and program interests: .

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 94

Marketing and Communication Services Higher Education Alumni Media 94

EAB

MARCH 10, 2023

The new module enables colleges to create and execute a coordinated communications strategy for prospective students and delivers actionable insight to help campus leaders drive students’ enrollment journeys. EAB research shows that even the smallest hurdles can prevent students from applying, enrolling, or persisting.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

Confessions of a Community College Dean

MARCH 3, 2023

“Employers say, ‘It’s great that this individual has these skills, but we’ll ask our own questions to verify the learner’s knowledge,’” Kyle Albert, assistant research professor at the George Washington University Institute of Public Policy, said. “It’s a trust-but-verify situation.”

Marketing and Communication Services 112

Marketing and Communication Services Manufacturing Industry Management 112

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Launched by Richard W.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

Campus Sonar

DECEMBER 17, 2024

Traditional research methods such as focus groups, interviews, surveys, and audience panels, often carry inherent biases and assumptions that impact the data collection process. The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

Campus Sonar

JUNE 27, 2024

In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media. Consumers who believe a brand is high in transparency are 2x more likely to promote the brand on social media. While brand and reputation is a marketing objective, building trust is not solely a marketing initiative.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Media Support Services 52

SRHE

JANUARY 22, 2025

We use the term wife work due to the pejorative nature of wife work in the media and the value placed on such work in wider society. Our research specifically focuses on the Non-Promotable Tasks, which are essential for institutional functioning but do not contribute to career success and are undervalued and unrecognised.

Retail 52

Retail Marketing and Communication Services Grants and Contracts Recruitment 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. Content marketing, informational webinars, and targeted emails play a significant role in this stage.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Teaching Matters Online Learning

JANUARY 18, 2024

They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments. Nikki Stuart is a digital programme manager and Lauren Johnston-Smith is an online learning marketing projects manager at the University of Edinburgh.

Marketing and Communication Services 52

Marketing and Communication Services IT Management Media 52

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. among all students surveyed.

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

EAB

OCTOBER 24, 2023

You can join the conversation on social media using #EABOfficeHours. The two review what we learned about the motivations and preferences of adult learners, and about how they research programs and colleges they might attend. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Conduct Introductory Faculty Interviews and Media Training. Thought leadership. Organic traffic.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Teaching Matters Academic Support

MAY 29, 2019

Recorded at the end of this mini-series, these podcast episodes are guest hosted by the principal investigator on the lecture recording evaluation, Dr Jill Mackay ( a Research Fellow in Veterinary Education ). She has particular interests in digital skills, open educational resources, equality and diversity and online media.

Marketing and Communication Services 52

Marketing and Communication Services Media Food Research 52

Teaching Matters Academic Support

NOVEMBER 28, 2018

Media Hopper Replay student helpers This, the final post in our lecture recording mini-series , is devoted to the views and thoughts of our students – the recipients of lecture recordings. At Edinburgh, our ambition is to offer an outstanding student experience to as diverse a group of students as possible.

Marketing and Communication Services 52

Marketing and Communication Services Media Government IT 52

Campus Sonar

JULY 23, 2024

Uncovering institutional sentiment and perception from social media and online conversation during the environmental scanning and evaluation process is critical to leading with transparency and building trust. Social intelligence research provides the insights you need to ensure your messaging is authentic and transparent to your audience.

Marketing and Communication Services 52

Marketing and Communication Services Study Abroad Alumni Media 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services. Serve our graduate students.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

AIFS Abroad

JUNE 13, 2023

As a global center of industries like finance, fashion, technology, marketing, and media, Prague has incredible internship opportunities. London With rich history, iconic architecture, one-of-a-kind markets, and so much more, London is one of the most diverse and multicultural hubs in all of Europe.

Study Abroad 52

Study Abroad Marketing and Communication Services Architecture Industry 52

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Faculty 52

Experiential Learning Depot

APRIL 24, 2023

Here are some life skills that I prioritize in my curriculum: Budgeting Technical Writing Tech Literacy Project Management (Time/Task Management) Planning Critical and Analytical Thinking Networking Communication Collaboration and Teamwork Data Analysis Problem-Solving Creativity And there are so many more!

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Management Student Development 52

EAB

FEBRUARY 7, 2023

You can join the conversation on social media using #EABOfficeHours. Caylie and Matthew explore the challenges and opportunities for institutions that are eager to tap into a new market of at least 700,000 potential students. My name is Matt McAloon, and I'm a researcher here at the firm. Episode 137. February 7, 2023.

Recruitment 92

Recruitment Marketing and Communication Services Higher Education Research 92

EAB

JULY 17, 2023

Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. For example, today’s students are beginning their college research later than their predecessors did. In 2023, only 40% of students had started researching by that point.

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

EAB

AUGUST 23, 2023

Emphasize the impact alumni can make at your institution by highlighting key support areas such as groundbreaking research, inclusive community spaces, or new academic programs. WHY YOU'RE WORTH IT: NINE LESSONS ON COMMUNICATING YOUR VALUE PROPOSITION DO: Deploy your campaigns on the right channels for the right audiences.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

Experiential Learning Depot

APRIL 27, 2023

Students did all of the things required for developing a business such as writing a business plan and conducting market research but didn't actually start their businesses (most of them anyway). They communicate and collaborate with the community. Remember, one of the components of a business plan is a marketing plan.

Marketing and Communication Services 52

Marketing and Communication Services Management Media Research 52

EAB

JUNE 12, 2023

Highlight career services and opportunities for internships and job placement. Build strong relationships with community-based organizations, which can serve as a vital connection point between colleges and underserved students. The report includes findings from EAB’s 2023 Student Communication Preferences Survey.

Marketing and Communication Services 52

Marketing and Communication Services Media Career Services Recruitment 52

EAB

NOVEMBER 1, 2022

You can join the conversation on social media using #EABOfficeHours. EAB’s Tara Zirkel is joined by Pueblo Community College VP of Student Success, Dr. Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And so early on we had four experiences, study abroad, global education, we had research and we had internship. And we did a good job of marketing it. So it didn’t just say research.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad Research 52

University Business

DECEMBER 19, 2022

Besides, the humanities cloak an intensely practical side beyond the analytical and communication skills they grow: Shakespeare teaches us statecraft, after all. But youthful trends can turn into multibillion-dollar markets. Such information can inform a college or university’s curriculum choices, hiring, and, yes, marketing strategy.

Marketing and Communication Services 52

Marketing and Communication Services Curriculum Development Government Manufacturing 52

University Business

APRIL 20, 2023

With the digital revolution of the internet and social media available in the palm of their hand, students are bombarded with technology that demands their attention. Researcher and author Hana Ben-Shabat discusses this in her book, Gen Z 360. Researcher and author Hana Ben-Shabat discusses this in her book, Gen Z 360.

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Libraries Library Services 52

EAB

MAY 16, 2023

You can join the conversation on social media using #EABOfficeHours. EAB · TSU’s Systematic Approach to Student Success Navigate Navigate is higher education's leading student CRM, built based on a decade of research to improve recruitment, student success, and the student experience. May 16, 2023.

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94