HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

To learn more, check out the infographic below, created by the Higher Education Marketing Journal. Universities can use the following strategies to reach potential students: Use a mix of digital and traditional marketing. Personalize your tactics. Strategies to stand out include the following: Promote your brand.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Admissions Higher Education 52

Campus Sonar

FEBRUARY 25, 2025

For some clients, we achieve their research goals via capturing online mentions of their organization across social media, news, forums, and blogs. They wanted to improve brand awareness, build team capacity, and develop an enrollment marketing strategy informed by the needs of their students.

Marketing and Communication Services 52

Marketing and Communication Services Industry Admissions Media 52

Campus Sonar

DECEMBER 17, 2024

The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes. Campus partner Matt Serrao, Associate Vice President for Marketing told us: Our partnership provides us with the data needed to make decisions that make a difference.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 27, 2025

Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success. Additionally, collaboration tools like Asana, Trello, Monday.com, Slack, and Microsoft Teams are critical for project management and internal communications.

Marketing and Communication Services 52

Marketing and Communication Services Industry Higher Education Management 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

SRHE

JANUARY 22, 2025

We use the term wife work due to the pejorative nature of wife work in the media and the value placed on such work in wider society. Professor Sarah Montano is a Professor of Retail Marketing at Birmingham Business School. Her research interests are primarily authentic assessments, digital education and retail as a place of community.

Retail 52

Retail Marketing and Communication Services Grants and Contracts Recruitment 52

Supporting Student Success

JANUARY 26, 2021

Upon graduation, today’s students are facing a unique problem: the job market is full of positions designated as “entry-level,” but many of those positions actually require several years’ worth of experience. To add to the problem, the pandemic has undoubtedly shaken up the job market. By: Hana Rehman. Volunteer or Intern Virtually.

Marketing and Communication Services 130

Marketing and Communication Services Industry Nonprofit Organizations Recruitment 130

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 99

Marketing and Communication Services Higher Education Alumni Media 99

University Business

MARCH 31, 2025

With mounting academic pressures, social isolation, and an increased reliance on digital communication, campus design must adapt. The solution isnt just providing more student support services but creating environments that actively foster student connection, wellness, and mental health.

Marketing and Communication Services 52

Marketing and Communication Services Architecture Media Student Engagement 52

Campus Sonar

JULY 13, 2022

As presidential digital leadership evolves, marketing leaders and their teams are more likely to support an executive social media presence. Even if you haven’t done this in the past, presidents change, and each change in leadership brings with it a change in social media presence. 4 Approaches to Executive Social Media Support.

Media 52

Media Marketing and Communication Services Management Digital Media 52

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

University Business

OCTOBER 25, 2022

The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Colleges with vibrant urban surroundings or suburban conveniences should market those advantages while rural institutions can promote their strong local communities. Communication preferences.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

The Change Leader, Inc.

AUGUST 2, 2017

There have been significant changes to Higher Ed Branding and Marketing in the last few decades. Institutions of higher education started considering the importance of marketing about 45 years ago. However, many of todays college and university leaders still struggle with how to effectively market their institution and its programs.

Veteran and Military Services 52

Veteran and Military Services Marketing and Communication Services Higher Education Recruitment 52

Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Recruitment 105

AIFS Abroad

DECEMBER 2, 2022

As a global hub for finance, fashion, technology, marketing, and media, the city offers incredible internship opportunities for students and recent graduates. As a major global hub for finance, fashion, and media, London offers incredible internship opportunities in just about every career field. Berlin, Germany. Florence.

Study Abroad 97

Study Abroad Marketing and Communication Services Architecture Finance 97

Parchment

AUGUST 20, 2024

In 2023, College of DuPage selected Parchment’s Diploma Services to improve the efficiency of their diploma issuance and increase student engagement. Once we started to explore the benefits of a single platform, rolling everything into one service for students really made sense. How did you fund Parchment’s Diploma Services?

Marketing and Communication Services 52

Marketing and Communication Services Student Engagement Media IT 52

EAB

MARCH 10, 2023

The new module enables colleges to create and execute a coordinated communications strategy for prospective students and delivers actionable insight to help campus leaders drive students’ enrollment journeys. Learn more at eab.com.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98

Student Affairs Assessment Leaders (SAAL)

AUGUST 23, 2023

Our long-term goal is to continue growing and providing services, support, and resources to our members with more sponsors. Communications Specialist Manage SAAL communication accounts (e.g., SAAL website, social media, listserv) Marketing SAAL to and with other professional associations (e.g. Campus Labs, EBI).

Student Affairs 96

Student Affairs Marketing and Communication Services Media Management 96

Confessions of a Community College Dean

MARCH 1, 2023

“For many undergraduates, particularly those who have been historically underrepresented in higher education, building one’s network can be a formidable challenge,” Mark Peltz, dean of careers, life and service at Grinnell College, shares. Requiring alumni to register first also drives students to register, Peltz shares.

Marketing and Communication Services 98

Marketing and Communication Services Alumni Media Government 98

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Launched by Richard W.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. ” To realize that vision, higher ed professionals might consider communicating more with employers, according to the report. “It’s a trust-but-verify situation.”

Marketing and Communication Services 117

Marketing and Communication Services Manufacturing Industry Management 117

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

Experiential Learning Depot

APRIL 3, 2023

Fundraising where students can get involved provides opportunities to build essential life skills such as marketing, communication, teamwork, budgeting, conflict management, and organizational skills. People are more likely to buy when they can see the effort put in or the service provided is student-led. Kids love fundraising!

Fundraising 98

Fundraising Marketing and Communication Services School Store Food 98

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. Content marketing, informational webinars, and targeted emails play a significant role in this stage.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

The Change Leader, Inc.

APRIL 15, 2025

This includes rethinking how they present themselves in the market, particularly around mission clarity and relevanceareas that demand careful attention to positioning and branding. Clearly communicate the ROI of each program , expected outcomes, and total cost to help students make informed decisions. Make value transparent.

Higher Education 52

Higher Education Education Marketing and Communication Services Media 52

Campus Sonar

JUNE 27, 2024

In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media. Consumers who believe a brand is high in transparency are 2x more likely to promote the brand on social media. While brand and reputation is a marketing objective, building trust is not solely a marketing initiative.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Media Support Services 52

EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Jenny Jones Principal, Advancement Marketing Services How has the advancement landscape changed in the last 10 years, and what strategies or trends do you see shaping the future of annual giving?

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

Teaching Matters Online Learning

JANUARY 18, 2024

They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments. Nikki Stuart is a digital programme manager and Lauren Johnston-Smith is an online learning marketing projects manager at the University of Edinburgh.

Marketing and Communication Services 52

Marketing and Communication Services IT Management Media 52

Higher Education Inquirer

DECEMBER 28, 2023

It will ride out competitors and market downturns by having deeper pockets. But the result is the same: domination of world markets by an oligopoly of AI-robot capitalists will have the same effect in destroying the economy, as it would if a monopoly squeezed out all competitors. What about government regulation?

Marketing and Communication Services 74

Marketing and Communication Services Entertainment Electronics Government 74

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Conduct Introductory Faculty Interviews and Media Training. Thought leadership. Organic traffic.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

College for Creative Study

JUNE 20, 2023

Steve Davis serves as Comerica’s Michigan Market President, overseeing Comerica’s business and community engagement throughout Michigan, in addition to his role of providing leadership for Middle Market and Business Banking teams. The station has the top-rated and most-watched newscasts in the market, is the No.

Marketing and Communication Services 52

Marketing and Communication Services Banking Insurance Media 52