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As of fall 2023, 69% of the student population at CSUSB identified as Hispanic or Latino. In addition to support services that include financial aid and academic advising, an example of supporting Latinx student success is the CSUSB Impact Internship, developed by the university’s Undocumented Student Success Center. “By
Its latest insight paper, “2024 Parent Survey: Understanding Top Parent Concerns in College Search, Insights and Recommendations for Enrollment Leaders,” presents data on parental responses as well as recommendations for how institutions can better serve the needs of prospective students and their families. “It Smith University (JCSU).
ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These data-driven decisions allow us to refine efforts to better serve our student population.”
The American College Personnel Association (ACPA)College Student Educators International ACPA wanted to better understand their current brand awareness and audience perceptions, identify ways to support studentaffairs professionals, and use data and insights to inform the creation of their new strategic plan.
Photo by Burst on StockSnap The StudentAffairs Assessment Leaders (SAAL) has been hard at play this summer. During this time, we have grown as an organization and currently have 1,345 members that are all vested in StudentAffairs assessment across the nation and globe. Campus Labs, EBI).
The discussion highlights how faculty data is being applied on campuses to clarify priorities, improve communication, and guide change management efforts. Institutions are encouraged to build a communications plan to prepare faculty and signal that the process is intended to produce action. and international institutions.
As students cast a wider net when considering their options, it’s critical that community colleges make early, meaningful interactions with students, follow up with inquiries, and create a recruitment communications strategy that will allow them to stand out against the other options the student might be considering.
The Division of StudentAffairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market.
Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.
Located in Holyoke, Massachusetts, HCC met the challenges they were experiencing in Latine/x student recruitment and enrollment head on by creating El Centro, a learning community for this student group. The program opened in Fall 2022 and is already serving over 70 students. Finally, meet your students where they are.
23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).
We have not undertaken these changes lightly, but deem them to be relevant and necessary given the state of our organization and the field of studentaffairs assessment. Thank you for your commitment to studentaffairs assessment and this organization. Wishing you all the best for the remaining time this year!
In 2008, I was recruited to run a grant with the purpose of connecting adult learners with data to inform their college choices so they didn’t need to depend on marketing hype from lead generation websites. Previously Cali was assistant director, communications and analysis at the WICHE Cooperative for Educational Technologies (WCET).
The topics covered included student success, budget models, change management, and more. In each session, the fellows gained depth in new topics or terrains, developed leadership skills, and built a network with peers from institutions across the country.
Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.
I sat down with EAB Research Advisory Services Director and Subject Matter Expert Melanie Overton to learn what has made this seminar so popular and what leadership takeaways partners bring back to their campus teams. We know that empathetic listening communicates that we care about people. Provosts, too. MA: Really? MO: I know!
Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. How are students utilizing it? So I’m one of those registrars, you know, a little bit of studentaffairs, a little bit of teaching, a little bit of registrar work. But, what goes in a CLR?
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. tailoring marketing copy to different audiences, checking copy for grammar, drafting marketing copy) Writing and content creation for specific deliverable types (i.e., third-party software, community information, etc.).
Raise Awareness about Campus Resources If your platform has a campus engagement platform or app, it should be the go-to resource for students. In addition to serving as a one-stop-shop for academic, co-curricular and studentservice information, the platform helps connect and engage students. These include: ?
The Office of Title IX manages the Nondiscrimination Policy and Procedures. Since she’s been here, she has contributed to a decrease in reported incidents and an increase in sexual violence prevention education initiatives, harm reduction, and peer education.
This comes down to identifying your communication strategy and rating the effectiveness of your website design, for example, how easy it is to find the right thing at the right time on the website to move forward. The majority of students enroll in a post-secondary program because they have specific career outcomes in mind.
Several partners have shared anecdotes of students arriving to campus, moving into dorms, and abruptly withdrawing upon re-entering more social settings. At the start of our event series, we shared views into the road ahead and focused on the near-term pain of managing turnover and recruitment.
Early pandemic years “Absolutely, we saw an increase in interest and applications,” said Angela Nixon Boyd, assistant vice president for enrollment management and dean of admission at Hampton University in Virginia. Hudson, vice president for studentaffairs. “We and Northern Virginia.
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