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2025 Trends in Marketing and Communications

Dr. Simon Paul Atkinson

Given my first job out of university was with Vichy L’Oreal where I served briefly as a junior product manager ( because I was worth it ) I tend to keep an eye of marketing and communication trends, always a moving target. As soon as one has upskilled, or briefed a sub-contractor, the goalposts have moved once again.

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20 Winter-Inspired Service-Learning Project Ideas for High School Students

Experiential Learning Depot

Looking for service learning project ideas for your high school students? Community needs are in high demand during the winter. Check out some winter-inspired service-learning project ideas and examples to help you get started! That’s called service learning. Winter is a great time to do that.

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Report: Students Interested in HBCUs Have Unique Wants and Concerns

Diverse: Issues in Higher Education

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. The finding was unsurprising to Jacory Bernard, an undergraduate recruiter and new student support manager at Morehouse College.

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Report: Students Interested in HBCUs Have Unique Wants

Diverse: Issues in Higher Education

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. The finding was unsurprising to Jacory Bernard, an undergraduate recruiter and new student support manager at Morehouse College.

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Enrollment Strategies for Moving Students through the Funnel

HEMJ (Higher Ed Marketing Journal)

To learn more, check out the infographic below, created by the Higher Education Marketing Journal. Universities can use the following strategies to reach potential students: Use a mix of digital and traditional marketing. Personalize your tactics. Strategies to stand out include the following: Promote your brand.

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Graduate and online enrollment: How to succeed on a tight budget

University Business

The higher education consulting service surveyed nearly 350 university leaders responsible for graduate and online enrollment to understand potential areas for growth. Respondents reported a $912,000 average total budget for graduate and online enrollment management.

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What Is Organizational Development?

HEMJ (Higher Ed Marketing Journal)

Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success. Additionally, collaboration tools like Asana, Trello, Monday.com, Slack, and Microsoft Teams are critical for project management and internal communications.