HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

Parchment

AUGUST 20, 2024

In 2023, College of DuPage selected Parchment’s Diploma Services to improve the efficiency of their diploma issuance and increase student engagement. Once we started to explore the benefits of a single platform, rolling everything into one service for students really made sense. How did you fund Parchment’s Diploma Services?

Marketing and Communication Services 52

Marketing and Communication Services Student Engagement Media IT 52

College Forward

SEPTEMBER 22, 2023

But how are job candidates acquiring leadership skills before landing their first manager position? Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term. I always tell new Catalyze coaches ‘There’s no one-size-fits-all coaching approach,’” says Olivia.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Management Alumni 52

Creatrix Campus

JANUARY 29, 2024

The Ultimate Guide to Learning Management System Software editor Mon, 01/29/2024 - 06:47 Agenda Amidst the dynamic changes in higher education, Learning Management System software emerges as a pivotal force driving institutions toward academic excellence. What is Learning Management System Software?

Management 59

Management Marketing and Communication Services Utilities Higher Education 59

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. The finding was unsurprising to Jacory Bernard, an undergraduate recruiter and new student support manager at Morehouse College.

Marketing and Communication Services 245

Marketing and Communication Services Media Recruitment Alumni 245

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. The finding was unsurprising to Jacory Bernard, an undergraduate recruiter and new student support manager at Morehouse College.

Marketing and Communication Services 228

Marketing and Communication Services Media Recruitment Alumni 228

HEMJ (Higher Ed Marketing Journal)

JUNE 5, 2023

The high cost of a traditional four-year, on-campus college degree, rising wages, and a robust job market have led many potential degree seekers to delay or even opt out of college. Taken together, these factors have stoked fears among higher ed institutions and enrollment managers of a looming enrollment cliff.

Enrollment Management 52

Enrollment Management Management Admissions Marketing and Communication Services 52

University Business

AUGUST 13, 2024

Headwinds in pursuing online degree programs However, tight budgets, half-formed institutional strategies and a turbulent online program manager market and third-party service market continue to impede chief online learning officers from advancing innovative programs. A big enough budget? Precarious partnerships?

Marketing and Communication Services 100

Marketing and Communication Services Research Management 100

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. I started my career collaborating with partners who relied on the expertise of an online program manager (OPM). Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal.

Marketing and Communication Services 97

Marketing and Communication Services Management Higher Education Enrollment Management 97

Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

HEMJ (Higher Ed Marketing Journal)

NOVEMBER 20, 2024

And many of us working in online education management — especially in a highly competitive environment — can begin to feel like Phil did. Develop and launch annual marketing campaigns. These plans are useful in that they allow academic and service units to identify areas of contribution or special projects. Onboard students.

Marketing and Communication Services 59

Marketing and Communication Services Management Higher Education Manufacturing 59

Creatrix Campus

JULY 27, 2022

The ultimate guide to Placement Management System. To make the student placement programs work for everyone, every institution needs a placement management system. Institutes must have a college placement management system in place to smooth the system and improve students' placement experiences. Wed, 07/27/2022 - 05:23.

Management 52

Management Marketing and Communication Services Recruitment Industry 52

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

Diverse: Issues in Higher Education

NOVEMBER 5, 2024

In addition to support services that include financial aid and academic advising, an example of supporting Latinx student success is the CSUSB Impact Internship, developed by the university’s Undocumented Student Success Center. “By All of the college’s student services are available in English and Spanish.

Marketing and Communication Services 308

Marketing and Communication Services Computers and Informational Technology Development and Fund Raising Financial Aid 308

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students. This involves providing more detailed information about what the institution offers, such as programs, support services for online students, and financial aid options.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

Edu Alliance Journal

MARCH 21, 2023

King will retire after nineteen years of service in that position. In 2014 he became Co-Founder in a new educational management consulting firm, Edu Alliance Ltd. based in the UAE; three years later Edu Alliance Group opened its US office in Bloomington serving as the Managing Partner. He holds a B.A.

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

Teaching Matters Online Learning

JANUARY 18, 2024

They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments. Nikki Stuart is a digital programme manager and Lauren Johnston-Smith is an online learning marketing projects manager at the University of Edinburgh.

Marketing and Communication Services 52

Marketing and Communication Services IT Management Media 52

University Business

SEPTEMBER 18, 2024

.” Here’s another: WSU Tech is leveraging the “untapped market” of short-term certificates and other micro-credential opportunities through deeply intentional employer collaborations. It has integrated each of its academic offerings with non-credit certificate opportunities to meet industry partners’ demands.

Community College 115

Community College Marketing and Communication Services Manufacturing Industry 115

Higher Ed Connects: Leadership

MARCH 1, 2020

As Vice Provost for undergraduate curriculum and international affairs, I was responsible for deciding how to manage the situation with our study abroad programs in Mexico, and eventually I became the administration’s lead person working with a task force on campus to deal with the potential health crisis.

Management 52

Management Marketing and Communication Services Study Abroad Higher Education 52

Great College Advice

JULY 26, 2023

Dyson School of Applied Economics and Management, which offers (naturally enough) a BS in Applied Economics and Management. The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM).

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

University Business

JULY 26, 2024

Admissions offices are slowly integrating generative AI into their toolboxes to manage ballooning application pools while also easing staff burnout and other workload issues. Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. They expect quality results (namely some guarantee of post-graduation success), flexibility, and service for their tuition dollars. But now what?

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Finance 52

EAB

AUGUST 21, 2023

They are managing and making decisions for their families, which often translates into effective leadership within student organizations, clubs, and community initiatives. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

CU Work-Life Balance

OCTOBER 6, 2023

Content can include courses organized by skill level, related skill keywords to follow, learning paths, learning groups where you can communicate with members interested in related topics, and available certifications. For example, you can create a library of Microsoft office suite courses or organization and time management content.

Marketing and Communication Services 52

Marketing and Communication Services Libraries Engineering Management 52

University Business

NOVEMBER 29, 2023

” More from UB: Community colleges are banding resources together to secure their at-risk students’ education Player began thinking about joining community engagement services during pre-orientation as she sought her sense of community and belonging as a first-year student.

Marketing and Communication Services 105

Marketing and Communication Services Food Community College Management 105

Supporting Student Success

JANUARY 26, 2021

Upon graduation, today’s students are facing a unique problem: the job market is full of positions designated as “entry-level,” but many of those positions actually require several years’ worth of experience. To add to the problem, the pandemic has undoubtedly shaken up the job market. By: Hana Rehman. Volunteer or Intern Virtually.

Marketing and Communication Services 130

Marketing and Communication Services Industry Nonprofit Organizations Recruitment 130

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

College for Creative Study

JUNE 20, 2023

Steve Davis serves as Comerica’s Michigan Market President, overseeing Comerica’s business and community engagement throughout Michigan, in addition to his role of providing leadership for Middle Market and Business Banking teams. The station has the top-rated and most-watched newscasts in the market, is the No.

Marketing and Communication Services 52

Marketing and Communication Services Banking Insurance Media 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

Top Student Enrollment Roadblocks and How to Overcome Them In my more than two decades of steering enrollment management at various institutions, I’ve seen students encounter numerous hurdles on their journey to and through higher education. What support services are available? How much does it cost? What happens after I apply?

Community College 71

Community College Marketing and Communication Services Financial Aid Transportation 71

EAB

NOVEMBER 3, 2022

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. The case for better prospect management. So, what can you do to manage your follow-up with prospects more effectively?

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. For many institutions, this is easier said than done.

Marketing and Communication Services 86

Marketing and Communication Services Support Services Admissions Financial Aid 86

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

Confessions of a Community College Dean

APRIL 2, 2023

based institutions in job-relevant fields like computer science, business management, public health and engineering. Unlike traditional program management, we support degree programs without managing them. We also assist with marketing, enrollment support, instructional design and student support.

Marketing and Communication Services 60

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 60

University Business

APRIL 4, 2024

Comparatively, last year’s economic volatility led EAB to guide institutions in managing their expectations on fundraising goals. More from UB: Facility reinvestment, bogged by inflationary costs, manages upswing in 2024, report Cultivate consistent engagement More often than not, alumni love their alma mater. As the U.S.

Fundraising 80

Fundraising Alumni Marketing and Communication Services Professional Development 80