HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. How about a middle management professional who’s been in their industry for over a decade?

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr. Dr. Erika D.

Marketing and Communication Services 308

Marketing and Communication Services Financial Aid Faculty Recruitment 308

University Business

NOVEMBER 21, 2024

The Class of 2025 is expected to enjoy a stronger job market when they graduate in the spring, according to new projections from the National Association of Colleges and Employers, or NACE. This survey collected responses from 237 employers, 162 of which were members of the college career service association.

Marketing and Communication Services 59

Marketing and Communication Services Career Services Industry Management 59

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. I started my career collaborating with partners who relied on the expertise of an online program manager (OPM). Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal.

Marketing and Communication Services 101

Marketing and Communication Services Management Higher Education Enrollment Management 101

Supporting Student Success

JANUARY 26, 2021

Upon graduation, today’s students are facing a unique problem: the job market is full of positions designated as “entry-level,” but many of those positions actually require several years’ worth of experience. To add to the problem, the pandemic has undoubtedly shaken up the job market. By: Hana Rehman. Volunteer or Intern Virtually.

Marketing and Communication Services 130

Marketing and Communication Services Industry Nonprofit Organizations Recruitment 130

University Business

AUGUST 13, 2024

Headwinds in pursuing online degree programs However, tight budgets, half-formed institutional strategies and a turbulent online program manager market and third-party service market continue to impede chief online learning officers from advancing innovative programs. A big enough budget? Precarious partnerships?

Marketing and Communication Services 100

Marketing and Communication Services Research Management 100

Edu Alliance Journal

MARCH 21, 2023

King will retire after nineteen years of service in that position. In 2014 he became Co-Founder in a new educational management consulting firm, Edu Alliance Ltd. based in the UAE; three years later Edu Alliance Group opened its US office in Bloomington serving as the Managing Partner. He holds a B.A.

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

Creatrix Campus

JANUARY 29, 2024

The Ultimate Guide to Learning Management System Software editor Mon, 01/29/2024 - 06:47 Agenda Amidst the dynamic changes in higher education, Learning Management System software emerges as a pivotal force driving institutions toward academic excellence. What is Learning Management System Software?

Management 59

Management Marketing and Communication Services Utilities Higher Education 59

College Forward

APRIL 19, 2024

Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

Great College Advice

JULY 26, 2023

Dyson School of Applied Economics and Management, which offers (naturally enough) a BS in Applied Economics and Management. The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM).

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

University Business

SEPTEMBER 18, 2024

.” Here’s another: WSU Tech is leveraging the “untapped market” of short-term certificates and other micro-credential opportunities through deeply intentional employer collaborations. It has integrated each of its academic offerings with non-credit certificate opportunities to meet industry partners’ demands.

Community College 116

Community College Marketing and Communication Services Manufacturing Industry 116

College Forward

SEPTEMBER 22, 2023

But how are job candidates acquiring leadership skills before landing their first manager position? Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term. I always tell new Catalyze coaches ‘There’s no one-size-fits-all coaching approach,’” says Olivia.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Management Alumni 52

EAB

AUGUST 21, 2023

They are managing and making decisions for their families, which often translates into effective leadership within student organizations, clubs, and community initiatives. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

University Business

NOVEMBER 29, 2023

” More from UB: Community colleges are banding resources together to secure their at-risk students’ education Player began thinking about joining community engagement services during pre-orientation as she sought her sense of community and belonging as a first-year student.

Marketing and Communication Services 105

Marketing and Communication Services Food Community College Management 105

Creatrix Campus

JULY 27, 2022

The ultimate guide to Placement Management System. To make the student placement programs work for everyone, every institution needs a placement management system. Institutes must have a college placement management system in place to smooth the system and improve students' placement experiences. Wed, 07/27/2022 - 05:23.

Management 52

Management Marketing and Communication Services Recruitment Industry 52

University Business

MARCH 6, 2024

Thankfully, admissions management service Acuity Insights has identified some key trends shaping the landscape this year and some of the best practices to implement. Researchers first suggest amplifying their marketing efforts and communicating them in a way that sets them apart from the pack.

Admissions 122

Admissions Marketing and Communication Services Higher Education Recruitment 122

HEMJ (Higher Ed Marketing Journal)

JUNE 5, 2023

The high cost of a traditional four-year, on-campus college degree, rising wages, and a robust job market have led many potential degree seekers to delay or even opt out of college. Taken together, these factors have stoked fears among higher ed institutions and enrollment managers of a looming enrollment cliff.

Enrollment Management 52

Enrollment Management Management Admissions Marketing and Communication Services 52

Higher Ed Connects: Leadership

MARCH 1, 2020

As Vice Provost for undergraduate curriculum and international affairs, I was responsible for deciding how to manage the situation with our study abroad programs in Mexico, and eventually I became the administration’s lead person working with a task force on campus to deal with the potential health crisis.

Management 52

Management Marketing and Communication Services Study Abroad Higher Education 52

EAB

MARCH 10, 2023

The new Recruitment Management module enhances Navigate’s customer relationship management (CRM) capabilities and allows institutions to recruit and retain students with a single, unified platform. However, these channels are often managed by different teams and disconnected technologies. Learn more at eab.com.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98

Parchment

AUGUST 20, 2024

In 2023, College of DuPage selected Parchment’s Diploma Services to improve the efficiency of their diploma issuance and increase student engagement. Once we started to explore the benefits of a single platform, rolling everything into one service for students really made sense. How did you fund Parchment’s Diploma Services?

Marketing and Communication Services 52

Marketing and Communication Services Student Engagement Media IT 52

Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

University Business

JULY 26, 2024

Admissions offices are slowly integrating generative AI into their toolboxes to manage ballooning application pools while also easing staff burnout and other workload issues. Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102

University Business

APRIL 24, 2023

SUNY Oneonta President Alberto Cardelle invited Hartwick College to join the Regional Innovation Council to collaborate on regional issues and opportunities in healthcare and human services, business development, and employee recruitment and retention to name a few. The day of mass marketing is a thing of the past.”

Marketing and Communication Services 105

Marketing and Communication Services Recruitment Higher Education Fundraising 105

EAB

JANUARY 26, 2023

As students cast a wider net when considering their options, it’s critical that community colleges make early, meaningful interactions with students, follow up with inquiries, and create a recruitment communications strategy that will allow them to stand out against the other options the student might be considering. get your copy 2.

Community College 105

Community College Marketing and Communication Services Recruitment Financial Aid 105

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. Respondents reported job titles including senior manager, senior director, CEO, executive vice president and human resources manager or director.

Marketing and Communication Services 113

Marketing and Communication Services Manufacturing Industry Management 113

University Business

OCTOBER 25, 2022

. “Prospective students are shrewd consumers, and the factors that influence their choice in postsecondary education have grown more diverse,” says Amir Rasool, Hanover Research’s senior managing director. Communication preferences. Decision-Driving Factors.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. For many institutions, this is easier said than done.

Marketing and Communication Services 91

Marketing and Communication Services Support Services Admissions Financial Aid 91

Student Affairs Assessment Leaders (SAAL)

AUGUST 23, 2023

Our long-term goal is to continue growing and providing services, support, and resources to our members with more sponsors. Communications Specialist Manage SAAL communication accounts (e.g., SAAL website, social media, listserv) Marketing SAAL to and with other professional associations (e.g. Campus Labs, EBI).

Student Affairs 96

Student Affairs Marketing and Communication Services Media Management 96

Campus Groups

NOVEMBER 29, 2022

This starts with enrollment through to graduation, and beyond with alumni management. Our suite of solutions serves the entire Higher Ed community, helping students, staff, and alumni: ? Communicate & Collaborate - increasing community engagement. ??‍? Engage - ensuring each student is engaged. ?

Development and Fund Raising 95

Development and Fund Raising Fundraising Marketing and Communication Services Alumni 95

University Business

APRIL 4, 2024

Comparatively, last year’s economic volatility led EAB to guide institutions in managing their expectations on fundraising goals. More from UB: Facility reinvestment, bogged by inflationary costs, manages upswing in 2024, report Cultivate consistent engagement More often than not, alumni love their alma mater. As the U.S.

Fundraising 80

Fundraising Alumni Marketing and Communication Services Professional Development 80

Campus Sonar

DECEMBER 17, 2024

The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes. Support brand management Utah Valley University is having success in aligning the brand with the universitys vision and growing positive sentiment around their mission.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

The Student Affairs Blog

MAY 9, 2024

The Division of Student Affairs received some questions this spring centered around changes to returning student housing application process for 2024-25, general availability of on-campus housing for students, health and safety in the residence halls, and navigating the local off-campus housing market. Below are responses to those questions.

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52