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2025 Trends in Marketing and Communications

Dr. Simon Paul Atkinson

Given my first job out of university was with Vichy L’Oreal where I served briefly as a junior product manager ( because I was worth it ) I tend to keep an eye of marketing and communication trends, always a moving target. As soon as one has upskilled, or briefed a sub-contractor, the goalposts have moved once again.

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IPG Motor City Marketing and Communications Fellowship Program Expands

College for Creative Study

Interpublic Group announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors.

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20 Winter-Inspired Service-Learning Project Ideas for High School Students

Experiential Learning Depot

Looking for service learning project ideas for your high school students? Community needs are in high demand during the winter. Check out some winter-inspired service-learning project ideas and examples to help you get started! That’s called service learning. Winter is a great time to do that.

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Report: Parents of Prospective College Students Worry about Cost and Safety

Diverse: Issues in Higher Education

It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country.

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The Art of Persuasion and Personas in Enrollment Marketing

HEMJ (Higher Ed Marketing Journal)

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. How about a middle management professional who’s been in their industry for over a decade?

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Tips for building your AmeriCorps service into a career

College Forward

Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.

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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.