Diverse: Issues in Higher Education

AUGUST 22, 2024

It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country.

Marketing and Communication Services 176

Marketing and Communication Services Safety and Security Enrollment Management Financial Aid 176

University Business

FEBRUARY 26, 2025

The higher education consulting service surveyed nearly 350 university leaders responsible for graduate and online enrollment to understand potential areas for growth. Respondents reported a $912,000 average total budget for graduate and online enrollment management.

Marketing and Communication Services 52

Marketing and Communication Services Digital Media Recruitment Enrollment Management 52

The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

College for Creative Study

DECEMBER 16, 2023

Interpublic Group announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors.

Marketing and Communication Services 52

Marketing and Communication Services Industry Recruitment Healthcare 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 27, 2025

Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success. Additionally, collaboration tools like Asana, Trello, Monday.com, Slack, and Microsoft Teams are critical for project management and internal communications.

Marketing and Communication Services 52

Marketing and Communication Services Industry Higher Education Management 52

The Change Leader, Inc.

MARCH 4, 2025

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce Education and the Hidden Enrollment Market The traditional higher education model is facing increasing pressure. Business skills: Leadership, project management, strategic decision-making.

Education 52

Education Marketing and Communication Services Higher Education Management 52

Campus Sonar

DECEMBER 17, 2024

The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes. Support brand management Utah Valley University is having success in aligning the brand with the universitys vision and growing positive sentiment around their mission.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr. Dr. Erika D.

Marketing and Communication Services 334

Marketing and Communication Services Financial Aid Faculty Recruitment 334

HEMJ (Higher Ed Marketing Journal)

NOVEMBER 20, 2024

And many of us working in online education management — especially in a highly competitive environment — can begin to feel like Phil did. Develop and launch annual marketing campaigns. These plans are useful in that they allow academic and service units to identify areas of contribution or special projects. Onboard students.

Marketing and Communication Services 59

Marketing and Communication Services Management Higher Education Manufacturing 59

Campus Sonar

FEBRUARY 25, 2025

They wanted to improve brand awareness, build team capacity, and develop an enrollment marketing strategy informed by the needs of their students. In April 2023, they had the opportunity to leverage their first national mens ice hockey championship.

Marketing and Communication Services 52

Marketing and Communication Services Industry Admissions Media 52

University Business

DECEMBER 17, 2024

As support of these programs is crucial in a post-pandemic world in order to ensure their accessibility, enhancing study abroad offerings and effectively marketing those offerings can appeal to a distinct population of prospective students that aligns with the values of a small liberal arts education.

Study Abroad 52

Study Abroad Marketing and Communication Services Financial Aid Alumni 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. How about a middle management professional who’s been in their industry for over a decade?

Marketing and Communication Services 71

Marketing and Communication Services Alumni Higher Education Industry 71

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. I started my career collaborating with partners who relied on the expertise of an online program manager (OPM). Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal.

Marketing and Communication Services 96

Marketing and Communication Services Management Higher Education Enrollment Management 96

Supporting Student Success

JANUARY 26, 2021

Upon graduation, today’s students are facing a unique problem: the job market is full of positions designated as “entry-level,” but many of those positions actually require several years’ worth of experience. To add to the problem, the pandemic has undoubtedly shaken up the job market. By: Hana Rehman. Volunteer or Intern Virtually.

Marketing and Communication Services 130

Marketing and Communication Services Industry Nonprofit Organizations Recruitment 130

University Business

AUGUST 13, 2024

Headwinds in pursuing online degree programs However, tight budgets, half-formed institutional strategies and a turbulent online program manager market and third-party service market continue to impede chief online learning officers from advancing innovative programs. A big enough budget? Precarious partnerships?

Marketing and Communication Services 100

Marketing and Communication Services Research Management 100

Edu Alliance Journal

MARCH 21, 2023

King will retire after nineteen years of service in that position. In 2014 he became Co-Founder in a new educational management consulting firm, Edu Alliance Ltd. based in the UAE; three years later Edu Alliance Group opened its US office in Bloomington serving as the Managing Partner. He holds a B.A.

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

Parchment

FEBRUARY 10, 2025

The Role of Technology in Charter School Operations Technology plays an integral role in the efficient management of charter schools. Technology and Admissions: Streamlining Enrollment Procedures For directors of admissions, technology offers a robust solution to managing the complex process of student enrollment.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Management Electronics 52

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

College Forward

APRIL 19, 2024

Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

Great College Advice

JULY 26, 2023

Dyson School of Applied Economics and Management, which offers (naturally enough) a BS in Applied Economics and Management. The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM).

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

SRHE

JANUARY 22, 2025

Wife work defined Wife work tasks include: writing references for students; mentoring; assisting students with emotional problems or recruitment; careers advice; taking on someones admin work whilst they gain awards; and committee work, effectively comprising what is known as service work.

Retail 52

Retail Marketing and Communication Services Grants and Contracts Recruitment 52

Creatrix Campus

JANUARY 29, 2024

The Ultimate Guide to Learning Management System Software editor Mon, 01/29/2024 - 06:47 Agenda Amidst the dynamic changes in higher education, Learning Management System software emerges as a pivotal force driving institutions toward academic excellence. What is Learning Management System Software?

Management 59

Management Marketing and Communication Services Utilities Higher Education 59

University Business

SEPTEMBER 18, 2024

.” Here’s another: WSU Tech is leveraging the “untapped market” of short-term certificates and other micro-credential opportunities through deeply intentional employer collaborations. It has integrated each of its academic offerings with non-credit certificate opportunities to meet industry partners’ demands.

Community College 116

Community College Marketing and Communication Services Manufacturing Industry 116

College Forward

SEPTEMBER 22, 2023

But how are job candidates acquiring leadership skills before landing their first manager position? Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term. I always tell new Catalyze coaches ‘There’s no one-size-fits-all coaching approach,’” says Olivia.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Management Alumni 52

The Change Leader, Inc.

MARCH 6, 2025

If marketing and enrollment fail to bring in the needed students for financial sustainability, the board doesnt (or shouldnt) hold the marketing team accountable, they should hold the president accountable. The NWCCU standard 2.A.2

Government 52

Government Marketing and Communication Services Alumni Faculty 52

EAB

AUGUST 21, 2023

They are managing and making decisions for their families, which often translates into effective leadership within student organizations, clubs, and community initiatives. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

University Business

NOVEMBER 29, 2023

” More from UB: Community colleges are banding resources together to secure their at-risk students’ education Player began thinking about joining community engagement services during pre-orientation as she sought her sense of community and belonging as a first-year student.

Marketing and Communication Services 105

Marketing and Communication Services Food Community College Management 105

Creatrix Campus

JULY 27, 2022

The ultimate guide to Placement Management System. To make the student placement programs work for everyone, every institution needs a placement management system. Institutes must have a college placement management system in place to smooth the system and improve students' placement experiences. Wed, 07/27/2022 - 05:23.

Management 52

Management Marketing and Communication Services Recruitment Industry 52

EAB

MARCH 10, 2023

The new Recruitment Management module enhances Navigate’s customer relationship management (CRM) capabilities and allows institutions to recruit and retain students with a single, unified platform. However, these channels are often managed by different teams and disconnected technologies. Learn more at eab.com.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98

HEMJ (Higher Ed Marketing Journal)

JUNE 5, 2023

The high cost of a traditional four-year, on-campus college degree, rising wages, and a robust job market have led many potential degree seekers to delay or even opt out of college. Taken together, these factors have stoked fears among higher ed institutions and enrollment managers of a looming enrollment cliff.

Enrollment Management 52

Enrollment Management Management Admissions Marketing and Communication Services 52

Higher Ed Connects: Leadership

MARCH 1, 2020

As Vice Provost for undergraduate curriculum and international affairs, I was responsible for deciding how to manage the situation with our study abroad programs in Mexico, and eventually I became the administration’s lead person working with a task force on campus to deal with the potential health crisis.

Management 52

Management Marketing and Communication Services Study Abroad Higher Education 52

Parchment

AUGUST 20, 2024

In 2023, College of DuPage selected Parchment’s Diploma Services to improve the efficiency of their diploma issuance and increase student engagement. Once we started to explore the benefits of a single platform, rolling everything into one service for students really made sense. How did you fund Parchment’s Diploma Services?

Marketing and Communication Services 52

Marketing and Communication Services Student Engagement Media IT 52

University Business

JULY 26, 2024

Admissions offices are slowly integrating generative AI into their toolboxes to manage ballooning application pools while also easing staff burnout and other workload issues. Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52