HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. Recognize student individuality.

Marketing and Communication Services 91

Marketing and Communication Services Support Services Admissions Financial Aid 91

CU Work-Life Balance

OCTOBER 6, 2023

LinkedIn Learning recently introduced a new library of curated learning content called Role Guides. These guides act as libraries for common job roles that bring together all content — from learning paths to courses to individual videos — relevant to that job role. Choose Training from the drop-down menu at top left.

Marketing and Communication Services 52

Marketing and Communication Services Libraries Engineering Management 52

EAB

NOVEMBER 13, 2023

AskEAB's six most popular research requests in 2022-2023 *”Other” includes questions on varied topics like labor market surveys, trends in homeschooling, and electric vehicle charging in school parking lots. #1: K-12 libraries, providing snacks): 16% Schedules: 15% Student acceleration/student retention: 9% Building policies (e.g.,

DEI 52

DEI Libraries Marketing and Communication Services Management 52

EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

EAB

NOVEMBER 2, 2022

A Q&A with Michael Koppenheffer, Vice President of Enroll360, Marketing & Analytics. Not only do they have high expectations when it comes to digital communication, but they’re also engaging with more colleges than ever before, so a growing number of schools are competing for their attention at any given time.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Libraries Recruitment 52

EAB

NOVEMBER 30, 2022

As someone who has worked in the marketing industry for years, I know how discouraging those wasted efforts can be to the teams who build those emails. And in enrollment marketing, every invested dollar matters. Meet students where they are with modern, responsive marketing. Want to improve your enrollment marketing campaign?

Admissions 52

Admissions Libraries Recruitment Industry 52

EAB

AUGUST 9, 2023

In addition to the content from the subject-matter expertise and professional skills development sessions, the fellows also had access to EAB’s research library and experts, and they were paired with a partner to help develop ideas and get feedback along the way.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52