This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
CSUEB’s supportive framework guides Latine/x students from enrollment through graduation, emphasizing culturally informed pedagogy and strong community ties,” says Sandeen. The Impact Internship is part of a campus wide effort to support undocumented students in their completion of the Dream Service Incentive Grant requirements.
Institutions and enrollment teams have the unique opportunity to support students on their journey through each stage of the enrollment funnel awareness, interest, consideration, intent, application, and enrollment to help them achieve their goals. Strategies to stand out include the following: Promote your brand. Create urgency.
If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. One source of information that can help reduce the uncertainty — in some respects — are college admissions counselors. However, you also want to avoid being annoying.
Angelo State University in San Angelo, Texas, partners with over 62 high schools across the state, facilitating college access for Latino, rural, and other marginalized communities. Based on data gathered, we increased supportservices such as Ram Pantry, counseling, technology availability, and academic advising,” he continues.
Rising costs, ideological divides, and evolving job market demands have created new barriers for students, while demographic shifts indicate continued enrollment declines that pose further challenges for institutions. Once perceived as a direct path to economic and social stability, college education is increasingly viewed with skepticism.
That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.
The selected DB activities aim to provide comprehensive support for students during their dissertation phase. While some activities may overlap with those already offered by the school, it is essential to maintain frequent communication with faculty to ensure DB complements existing schemes.
Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.
As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?
Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.
As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right supportservices to meet these students’ needs. Mental health services. Financial assistance and scholarships.
Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.
With mounting academic pressures, social isolation, and an increased reliance on digital communication, campus design must adapt. The solution isnt just providing more student supportservices but creating environments that actively foster student connection, wellness, and mental health.
The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Colleges with vibrant urban surroundings or suburban conveniences should market those advantages while rural institutions can promote their strong local communities. Communication preferences.
Due to a lack of available support and resources, it wasn't until her late 30s that she obtained a nursing degree – after missing over a decade of the socioeconomic opportunities that a degree brings. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.
Aggressive Marketing and Recruitment: Robocolleges often employ aggressive marketing tactics to attract students, including misleading advertisements and high-pressure sales techniques. Business: Graduates from robocolleges may lack the practical skills and business acumen needed to succeed in the competitive job market.
To ensure that doesn’t happen, avoid these common pitfalls in the community college enrollment journey: Complex Enrollment Processes Lengthy admissions procedures: Complicated and time-consuming application processes can frustrate new students, especially those unfamiliar with higher education procedures. What supportservices are available?
In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media. Doing so successfully will require listening and storytelling infrastructure, specialized talent, evolved strategy (all of which we support for our clients ), and significant shifts in campus culture and momentum.
This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students. This involves providing more detailed information about what the institution offers, such as programs, supportservices for online students, and financial aid options.
Plenty of schools offer online programs, cost-effective degrees, individualized support, and expert faculty. How is [insert university focus area, such as hands-on learning, research, or communityservice] reflected in the curriculum? In short, try to talk to someone from every part of your campus community.
Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.
Listening also helps you understand what resonates and what doesn't with your community. We don't own our brand, they do,” said Nicole Szymczak, Senior Director of Marketing and Communications at Michigan State University. And when it comes to institutions the [student] is the focus of institutions.” They'll tell us.
While there were a few universities and colleges in operation, the education system was largely underfunded and lacked the infrastructure, resources, and policies necessary to support a comprehensive and high-quality education system. But there’s much more to it. What is Supreme Education Council (SEC) and what is its role?
The organization was founded with the goal of improving the quality of business education and promoting excellence in teaching, research, and service. It provides a level of assurance to students, employers, and other stakeholders that the institution meets certain standards for quality and effectiveness. What is ACBSP? What is ACBSP?
5 Ways of Wellbeing: A tool guide for students and staff within our community to enhance their own and each other’s wellbeing using 5 steps. 5 Ways of Wellbeing: A tool guide for students and staff within our community to enhance their own and each other’s wellbeing using 5 steps.
In comparison to their classmates who did not use career counseling services, students who did so had a 25% higher chance of finding work within six months of graduation, according to the National Association of Colleges and Employers (NACE). times more likely to improve their academic performance than those who don't.
Consequently, a significant skills gap has emerged, with graduates lacking the necessary competencies demanded by the job market. Enhance employability skills: It integrates skill development courses, equipping students with practical abilities for the job market.
I remember working food service jobs so it would be easier to eat, needing to move constantly as rent got too high, and scrounging to afford my bus pass. At the time, I was unaware of any support offered by my college that could have made a difference.
Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. And with each of these “nontraditional” students, there comes a greater level of support needed. Realistically, this number is probably 20-30%. Thomas in St.
Students, faculty, and campus staff have become savvier with respect to combining both online and in-person student supportservices,” said EAB President of Technology, Scott Schirmeier. This can include participation in collaborative events, prospect-facing marketing opportunities, crediting EAB at industry conferences, etc.
Non-degree programs: Supporting students in shorter programs or single courses that convey value and drive enrollment from workers who want to upskill. Work-schedule flexibility: Making supportservices such as advising available to working students taking classes outside of normal business hours.
It is important to develop lines of communication with local health authorities, as well as campus resources. Absent an institutional (or departmental) commitment to evidence-based, well-designed and well-resourced intervention strategies and supportservices, the investment in analytics is almost certain to fall short of expectations.
Foster student success with tailored advising for excellence. The Significance of Student Information The student information serves as the bedrock for tailored support and academic achievement. Data-Driven Decision Support: Student Information Systems offer insights for strategic decisions.
The selected DB activities aim to provide comprehensive support for students during their dissertation phase. While some activities may overlap with those already offered by the school, it is essential to maintain frequent communication with faculty to ensure DB complements existing schemes.
Non-degree programs: Supporting students in shorter programs or single courses that convey value and drive enrollment from workers who want to upskill. Work-schedule flexibility: Making supportservices such as advising available to working students taking classes outside of normal business hours.
The CAA sets and maintains standards for academic programs and institutional quality, and it provides guidance and support to higher education institutions to help them meet these standards. What is the commission for academic accreditation (CAA)? What is the commission for academic accreditation (CAA)?
The disconnect between academic programs and the needs of the labor market has been a source of frustration for graduates and employers alike. The landscape of higher education is being reshaped by several formidable challenges that necessitate a fundamental rethink of the higher education business model.
AskEAB's six most popular research requests in 2022-2023 *”Other” includes questions on varied topics like labor market surveys, trends in homeschooling, and electric vehicle charging in school parking lots. #1: on-time homework submission, participation). a 1-4 scale), or by imposing an artificial floor (e.g., a 50-100 scale).
So really excited to have joining me today from the Center for Community College Student Engagement, Dr. Courtney Adkins, Associate Director of Publications and Dr. Linda Garcia, Executive Director. One month later after that, in that same first semester, James, his tone has changed, even the way he communicates. Great to be here.
March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce Education and the Hidden Enrollment Market The traditional higher education model is facing increasing pressure. Durable skills: Critical thinking, teamwork, communication, adaptability.
My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. music] 0:00:48.5
In stark contrast to prevailing trends in higher education, colleges and universities have or are boosting their enrollment, retention, and graduation rates by improving their students’ sense of belonging, student supportservices, student-faculty relationships, and career readiness programs. Elliot Felix 01:43 It is, it is.
Colleges must also help communicate the ROI for getting a post-secondary degree. These supports must be implemented at the K-12 level so higher ed can monitor the progress of prospective students. Dr. So you’re going to be able to see things from a very different perspective than most guests. Drumm McNaughton 01:39 Absolutely.
National press releases going out from FAMU’s communications office also increased with stories covering academics, athletics, and the marching band, which participated in national events. There is considerable interest from the Chicago area and emerging markets in California, Florida, and Texas. Current landscape Dr. William E.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content