Great College Advice

JANUARY 15, 2024

On it’s face, this expression of excitement lets the college know that you have done your research, that you have considered all your options in higher education, and that you have chosen to apply to this college because you feel strongly that you would be a great fit for the school. Let’s talk about “yield rate.”

Admissions 264

Admissions Marketing and Communication Services Media Consulting 264

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

EAB

AUGUST 1, 2023

How University of Denver Strengthened its Strategy with an Improved Value Proposition University of Denver's partnership with EAB's Strategic Advisory Services About The University of Denver (DU) is a private research university in Denver, Colorado. The Impact DU launched a new strategy anchored on three core brand themes.

Marketing and Communication Services 52

Marketing and Communication Services IT Private Universities Research 52

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 239

Marketing and Communication Services Media Recruitment Alumni 239

EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Alumni Admissions 52

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

Teaching Matters Online Learning

JANUARY 18, 2024

They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments. Nikki Stuart is a digital programme manager and Lauren Johnston-Smith is an online learning marketing projects manager at the University of Edinburgh.

Marketing and Communication Services 52

Marketing and Communication Services IT Management Media 52

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Step 1: Learn From Your Peers Community colleges looking to increase student enrollment and retention can explore the Community College Research Center’s comprehensive framework for improving student onboarding. Let’s take a closer look at each step of the blueprint.

Community College 79

Community College Marketing and Communication Services Admissions Utilities 79

Great College Advice

SEPTEMBER 28, 2023

If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. Here are some things to think about and research before you write. But do you know how to write an email to college admissions counselors?

Admissions 290

Admissions Marketing and Communication Services Financial Aid Consulting 290

Diverse: Issues in Higher Education

FEBRUARY 14, 2023

It then projects this inequality into labor markets, housing markets, and local school districts, guaranteeing the intergenerational transmission of race and class privilege.” MCC is introducing a new framework for leaders that will drive critical thinking, professional development, and community accountability. Francesca I.

Community College 293

Community College Marketing and Communication Services Faculty Professional Development 293

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 95

Marketing and Communication Services Higher Education Alumni Architecture 95

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 97

Marketing and Communication Services Management Higher Education Enrollment Management 97

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students. This involves providing more detailed information about what the institution offers, such as programs, support services for online students, and financial aid options.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

Campus Sonar

JUNE 27, 2024

In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media. While brand and reputation is a marketing objective, building trust is not solely a marketing initiative. Defending, rather than listening to understand, is doing more harm than good.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Media Support Services 52

Diverse: Issues in Higher Education

APRIL 16, 2024

Aaron Goodson, director of mental health and performance for Duke University Athletics, notes that Black student-athletes have long built community, but “in 2020, there was a demand in a lot of ways for it to be formally recognized. Invitational to promote social justice and equity. was key,” says Carter-Francique.

Title IX 291

Title IX Marketing and Communication Services Social Justice DEI 291

Parchment

MARCH 12, 2024

We speak with Lindsay Daugherty, Senior Policy Researcher from RAND Corporation to dig into the research around stackable credential programs and whether they are delivering on their premise — to advance a learner’s opportunities and outcomes. And so it really can be any of these things. So like, what’s the big idea?

Research 52

Research Manufacturing Community College Marketing and Communication Services 52

Higher Education Inquirer

SEPTEMBER 26, 2024

Aggressive Marketing and Recruitment: Robocolleges often employ aggressive marketing tactics to attract students, including misleading advertisements and high-pressure sales techniques. Business: Graduates from robocolleges may lack the practical skills and business acumen needed to succeed in the competitive job market.

Marketing and Communication Services 75

Marketing and Communication Services Safety and Security Higher Education Faculty 75

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

How is [insert university focus area, such as hands-on learning, research, or community service] reflected in the curriculum? In short, try to talk to someone from every part of your campus community. During your research, you’ll want to answer two key questions: Who are you trying to reach?

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. Our research bears this out. They expect quality results (namely some guarantee of post-graduation success), flexibility, and service for their tuition dollars.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Finance 52

Great College Advice

JULY 26, 2023

Five of the eight are among the 10 oldest universities in the country: Harvard – 1636 Yale – 1702 Penn – 1740 Princeton – 1746 Columbia – 1754 Brown and Dartmouth were founded a little bit later (in 1746 and 1769, respectively). This was true of all the so-called “land grant” universities).

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

Supporting Student Success

JANUARY 26, 2021

Upon graduation, today’s students are facing a unique problem: the job market is full of positions designated as “entry-level,” but many of those positions actually require several years’ worth of experience. To add to the problem, the pandemic has undoubtedly shaken up the job market. By: Hana Rehman. Volunteer or Intern Virtually.

Marketing and Communication Services 130

Marketing and Communication Services Industry Nonprofit Organizations Recruitment 130

Edu Alliance Journal

MARCH 21, 2023

King will retire after nineteen years of service in that position. Hoke first affiliated with the Higher Colleges of Technology in the United Arab Emirates in 2009 as Head of Marketing and Institutional Development; that experience was followed by four years at Khalifa University with the UAE Advanced Network for Research and Education.

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Community College Support Services 105

University Business

MARCH 6, 2024

Thankfully, admissions management service Acuity Insights has identified some key trends shaping the landscape this year and some of the best practices to implement. Researchers first suggest amplifying their marketing efforts and communicating them in a way that sets them apart from the pack.

Admissions 122

Admissions Marketing and Communication Services Higher Education Recruitment 122

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked ChatGPT to identify the top U.S. engineering schools, and it provided 18 examples that closely match U.S.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Angelo State University in San Angelo, Texas, partners with over 62 high schools across the state, facilitating college access for Latino, rural, and other marginalized communities. Based on data gathered, we increased support services such as Ram Pantry, counseling, technology availability, and academic advising,” he continues.

Marketing and Communication Services 329

Marketing and Communication Services Financial Aid Faculty Recruitment 329

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Allocate resources to create compelling marketing campaigns that showcase your institution's strengths, values, and opportunities.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Teaching Matters Academic Support

OCTOBER 31, 2024

Addressing this gap in research and practice, the Dissertation Buddies (DB) programme was developed at Moray House School of Education and Sport (MHSES) and implemented in academic year 2020/21. For events that benefitted students from both Schools, we ensured they were held jointly to strengthen community connections.

Marketing and Communication Services 72

Marketing and Communication Services Research Hospitality Higher Education 72

EAB

AUGUST 21, 2023

Student-parents face extraordinary challenges while pursuing higher education, and many institutions fail to see the value and contributions these highly motivated students bring to the campus community. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

EAB

OCTOBER 24, 2023

The two review what we learned about the motivations and preferences of adult learners, and about how they research programs and colleges they might attend. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. So give these folks a listen and enjoy. music] 0:00:48.5

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

University Business

OCTOBER 25, 2022

An ever-increasing range of competing interests drawing the attention of prospective students is increasing the pressure of institutions to fill their classrooms and residence halls, says the 2022 National Prospective Student Survey by Hanover Research. Communication preferences. Degree and program interests: .

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

Campus Sonar

JULY 23, 2024

Social intelligence research provides the insights you need to ensure your messaging is authentic and transparent to your audience. Listening also helps you understand what resonates and what doesn't with your community. Supporting societal outcomes includes working with the business community. They'll tell us.

Marketing and Communication Services 52

Marketing and Communication Services Study Abroad Alumni Media 52

Parchment

SEPTEMBER 10, 2024

Comprehensive Learner Records are billed as a new way for learners to communicate the totality of their educational experience. And so early on we had four experiences, study abroad, global education, we had research and we had internship. And we did a good job of marketing it. But, what goes in a CLR?

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Study Abroad Research 52

Teaching Matters Academic Communities

JULY 27, 2023

Image credit: Business School Comms and Marketing team and EUMAS , UoE In this post, Dr Jennifer Yule and Dr Pauline Ferguson, programme leads at the University of Edinburgh Business School (UEBS) share their journey of successfully partnering with one of the student societies EUMAS.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Professional Services Student Engagement 52