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Seal of Excelencia 2024

Diverse: Issues in Higher Education

Brown, is to advance Latino student success in higher education by promoting Latino student achievement, conducting analysis to inform educational policies and advancing institutional practices. Since 2018, the graduation rate for Latine/x students has increased from 24% to 34%. Santiago and Sarita E.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations. But the typical onboarding process for new students is dated — hindered by a lack of community, connection, and clear information that makes the experience feel inefficient and impersonal to students.

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Higher Ed Email Campaigns: How to Create Emails Students Want to Read

HEMJ (Higher Ed Marketing Journal)

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

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Chatbots in Higher Education and the Future of Communication

HEMJ (Higher Ed Marketing Journal)

Many of today’s students have grown up with technology literally at their fingertips. As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. They’re essentially created to collect and use data to inform their decisions.

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Empowering Student Success: Enhancing Student Information and Academic Advising

Creatrix Campus

Empowering Student Success: Enhancing Student Information and Academic Advising editor Tue, 03/12/2024 - 03:05 Welcome to our insightful guide, 'Empowering Student Success: Enhancing Student Information and Academic Advising.' Use technology for insights into student needs and preferences.

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5 Proven Student Engagement Strategies for The Fall!

Campus Groups

We know how critical the fall is for student engagement. It is when new students immerse themselves in college life and returning students renew with campus activities and traditions. This article outlines 5 student engagement strategies for the fall. Offices that can seem intimidating (i.e.