The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Excelencia in Education works to advance Latino student success in higher education by promoting Latino student achievement, conducting analysis to inform educational policies and advancing institutional practices. Dr. Leroy Morishita There are ongoing bilingual outreach efforts to the local community. Hawkins Jr. Dr. Erika D.

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

Campus Sonar

DECEMBER 17, 2024

Traditional research methods such as focus groups, interviews, surveys, and audience panels, often carry inherent biases and assumptions that impact the data collection process. The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

Campus Sonar

FEBRUARY 25, 2025

It's a framework to measure and analyze data that human experts turn into insights you use to inform your strategy and take action. A framework of data and dashboards To build the framework, we identify your goals or the challenge youre trying to solve to create research questions. Lets break down how it works.

Marketing and Communication Services 52

Marketing and Communication Services Industry Admissions Media 52

Teaching Matters Academic Support

OCTOBER 31, 2024

Addressing this gap in research and practice, the Dissertation Buddies (DB) programme was developed at Moray House School of Education and Sport (MHSES) and implemented in academic year 2020/21. For events that benefitted students from both Schools, we ensured they were held jointly to strengthen community connections.

Marketing and Communication Services 73

Marketing and Communication Services Research Hospitality Student Engagement 73

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 71

Marketing and Communication Services Alumni Higher Education Industry 71

University Business

MARCH 31, 2025

public research universities found that 39% of all students screened positive for anxiety disorder. With mounting academic pressures, social isolation, and an increased reliance on digital communication, campus design must adapt. A 2020 survey of students at nine U.S. These playful elements encourage curiosity and social bonding.

Marketing and Communication Services 52

Marketing and Communication Services Architecture Media Student Engagement 52

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations. But the typical onboarding process for new students is dated — hindered by a lack of community, connection, and clear information that makes the experience feel inefficient and impersonal to students.

Community College 78

Community College Marketing and Communication Services Admissions Utilities 78

Confessions of a Community College Dean

JANUARY 11, 2023

Unfortunately, as a researcher studying these issues at the Center for Research on College-Workforce Transitions (CCWT) at the University of Wisconsin at Madison, I’ve come to the conclusion that the dominant discourse and logic driving too many career-readiness initiatives is flawed and merits an immediate course correction.

Marketing and Communication Services 111

Marketing and Communication Services Career Services Higher Education Faculty 111

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 96

Marketing and Communication Services Management Higher Education Enrollment Management 96

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

The Change Leader, Inc.

AUGUST 2, 2017

There have been significant changes to Higher Ed Branding and Marketing in the last few decades. Institutions of higher education started considering the importance of marketing about 45 years ago. However, many of todays college and university leaders still struggle with how to effectively market their institution and its programs.

Veteran and Military Services 52

Veteran and Military Services Marketing and Communication Services Higher Education Recruitment 52

Great College Advice

JULY 26, 2023

The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM). It provides helpful information about the world of business. Cornell’s School of Hotel Administration offers a BS in Hotel Administration.

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

Parchment

FEBRUARY 10, 2025

By offering an intuitive, user-friendly platform, K-12 Enroll enables schools to manage applications, track enrollment progress, and communicate with families efficiently. By leveraging these insights, charter school administrators can make informed decisions that drive school improvement.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Electronics Management 52

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

University Business

OCTOBER 25, 2022

An ever-increasing range of competing interests drawing the attention of prospective students is increasing the pressure of institutions to fill their classrooms and residence halls, says the 2022 National Prospective Student Survey by Hanover Research. Communication preferences. Degree and program interests: .

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

EAB

MARCH 10, 2023

The new module enables colleges to create and execute a coordinated communications strategy for prospective students and delivers actionable insight to help campus leaders drive students’ enrollment journeys. EAB research shows that even the smallest hurdles can prevent students from applying, enrolling, or persisting.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98

Confessions of a Community College Dean

MARCH 3, 2023

“Employers say, ‘It’s great that this individual has these skills, but we’ll ask our own questions to verify the learner’s knowledge,’” Kyle Albert, assistant research professor at the George Washington University Institute of Public Policy, said. “It’s a trust-but-verify situation.”

Marketing and Communication Services 120

Marketing and Communication Services Manufacturing Industry Management 120

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

EAB

AUGUST 21, 2023

Blog: Student-parents are a common equity blind spot The Child Care Barrier Generation Hope’s new research report, “ The Child Care Barrier: The Impacts of Inaccessible and Costly Child Care for Student Parents ” explores the challenges student parents face while pursuing higher education and caring for their families.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Alumni Admissions 52

Confessions of a Community College Dean

FEBRUARY 6, 2023

In a recent informal survey of high school counselors conducted by the international admission team at Amherst College, which I lead, more than 80 percent of the 82 Chinese international high schools represented said they planned on hosting admission visitors in the upcoming spring semester. For college admission recruiters in the U.S.

Recruitment 98

Recruitment Marketing and Communication Services Admissions Study Abroad 98

Confessions of a Community College Dean

FEBRUARY 5, 2023

At a public university such as Kansas State University, where I am employed, budget and salary information is public, and understanding about budget decisions and functions is important to our constituents and communities. NISO is the National Information Standards Organization.

Libraries 92

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 92

EAB

OCTOBER 24, 2022

In this post, I’ll share five ways your community college can strengthen recruitment and enrollment efforts among Latine/x students sourced from EAB research and best practices from our 850+ Navigate partners. Spotlight: Holyoke Community College. Tip #4: Be intentional in your recruitment marketing.

Recruitment 95

Recruitment Community College Marketing and Communication Services Admissions 95

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Launched by Richard W.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

The Modern Student Journey Today’s students embark on their educational journeys equipped with a wealth of information and digital tools at their fingertips, making their paths to enrollment more complex and multifaceted than ever before. Personalized communication and reassurance about academic and social fit are crucial.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

SRHE

MARCH 1, 2024

Students undertaking part-time employment, during term or during vacation periods, is not new; in fact, it has long been encouraged by careers teams to facilitate the formation of soft-skills, broaden CVs, and boost chances for graduate success in the job market. The complex nature of this question is a key motivator for our ongoing research.

Marketing and Communication Services 80

Marketing and Communication Services Food Finance Retail 80

Campus Sonar

JUNE 27, 2024

In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media. Transparency: Continual sharing of information that impacts people. While brand and reputation is a marketing objective, building trust is not solely a marketing initiative.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Media Support Services 52

EAB

OCTOBER 24, 2023

The two review what we learned about the motivations and preferences of adult learners, and about how they research programs and colleges they might attend. The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. So give these folks a listen and enjoy. music] 0:00:48.5

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. Providing prospective students with the right information at the right point in their journey can make all the difference in enrollment outcomes. Our research bears this out.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Finance 52

Teaching Matters Online Learning

JANUARY 18, 2024

They explain how over the years, they’ve adapted their services in response to the lessons learned from their experiments. Nikki Stuart is a digital programme manager and Lauren Johnston-Smith is an online learning marketing projects manager at the University of Edinburgh.

Marketing and Communication Services 52

Marketing and Communication Services IT Management Media 52

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Teaching Matters Academic Support

MAY 29, 2019

Recorded at the end of this mini-series, these podcast episodes are guest hosted by the principal investigator on the lecture recording evaluation, Dr Jill Mackay ( a Research Fellow in Veterinary Education ). She has particular interests in digital skills, open educational resources, equality and diversity and online media.

Marketing and Communication Services 52

Marketing and Communication Services Media Food Research 52

Confessions of a Community College Dean

FEBRUARY 3, 2023

where I’m privileged to labor as a professor at our vibrant University of Oregon School of Journalism and Communication. Students involved would work at a professional level while experimenting with innovative tools, a process informed by scholarly research. Public service is no longer on its corporate agenda.

Hospitality 92

Hospitality Marketing and Communication Services Nonprofit Organizations Mining 92

EAB

NOVEMBER 3, 2022

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Lack of follow up is detrimental, and research shows that mail and email follow up are important to prospective students.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52