HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Get to know Jenny as she provides insights into the current state of the advancement industry and offers her vision for the future. On the flip side, institutions have ample opportunities in annual giving.

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

EAB

JANUARY 30, 2023

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

EAB

DECEMBER 14, 2023

Recommended Resource Engage program-switchers through your marketing Read our blog that outlines more findings from our new analysis. Out-of-industry strategies like gamification can engage leads effectively. Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

That’s why the Archer Education PR team put together a free webinar to show you there’s a way forward with public relations in higher education. Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

EAB

NOVEMBER 30, 2022

As someone who has worked in the marketing industry for years, I know how discouraging those wasted efforts can be to the teams who build those emails. And in enrollment marketing, every invested dollar matters. Meet students where they are with modern, responsive marketing. Watch the webinar. Therefore, we test.

Admissions 52

Admissions Libraries Recruitment Industry 52