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College Sports: A Work in Progress

Diverse: Issues in Higher Education

We still have an industry in which the people making the hires are predominantly white males,” she says. We have been able to make structural recommendations about [staff] training that can happen, about complaint procedures and about opportunities to communicate better that the university or athletic department can implement,” Mullen says.

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From data to decisions: Applying social intelligence insights into action plans

Campus Sonar

For some clients, we achieve their research goals via capturing online mentions of their organization across social media, news, forums, and blogs. This method delivers mentions from specific audience populations or about specific topics or themes, and is a great way to glean industry-level insight.

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What Is Organizational Development?

HEMJ (Higher Ed Marketing Journal)

Applying Principles of Organizational Development in Higher Education If you work in higher education, you know the industry is constantly evolving. Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success.

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Use social intelligence to shape perceptions and drive outcomes

Campus Sonar

In fact, we used social intelligence to understand the human perception of an entire industry higher education. The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes.

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How to Help Students Navigate a Difficult Job Search

Supporting Student Success

Upon graduation, today’s students are facing a unique problem: the job market is full of positions designated as “entry-level,” but many of those positions actually require several years’ worth of experience. To add to the problem, the pandemic has undoubtedly shaken up the job market. By: Hana Rehman. Volunteer or Intern Virtually.

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The Art of Persuasion and Personas in Enrollment Marketing

HEMJ (Higher Ed Marketing Journal)

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

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Invisible labour: visible activism

SRHE

We use the term wife work due to the pejorative nature of wife work in the media and the value placed on such work in wider society. Professor Sarah Montano is a Professor of Retail Marketing at Birmingham Business School. Her research interests are primarily authentic assessments, digital education and retail as a place of community.

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