HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

The industry is undergoing not just surface-level adjustments that require minor alterations to enrollment strategies, but rather a deeper evolution that reimagines the very fabric of educational delivery and consumption. But not all online programs are created equal. Here are four key strategies for increasing student enrollment in 2024: 1.

Marketing and Communication Services 96

Marketing and Communication Services Admissions Higher Education Financial Aid 96

University Business

SEPTEMBER 18, 2024

. “One of the keys to our success has just been our ability to pivot very quickly and respond to industry demands.” ” Here’s another: WSU Tech is leveraging the “untapped market” of short-term certificates and other micro-credential opportunities through deeply intentional employer collaborations.

Community College 115

Community College Marketing and Communication Services Manufacturing Industry 115

University Business

NOVEMBER 21, 2024

The Class of 2025 is expected to enjoy a stronger job market when they graduate in the spring, according to new projections from the National Association of Colleges and Employers, or NACE. This survey collected responses from 237 employers, 162 of which were members of the college career service association. Are they actually ready?

Marketing and Communication Services 59

Marketing and Communication Services Career Services Industry Management 59

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

College Forward

APRIL 19, 2024

Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 27, 2022

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Companies use chatbots as a messaging service to provide immediate responses to commonly asked questions. The Role of Chatbots for Universities and Colleges.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

University Business

JULY 26, 2024

Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns. Post-pandemic high school students are especially keen to ask about mental health services, says Nathan Ament, vice president for enrollment and dean of admission at Knox College.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102

Confessions of a Community College Dean

MARCH 28, 2023

Image: Microcredentials —quality, verifiable, bite-size, low-priced, nondegree online offerings targeted to specific industries—have boomed in recent years in response to demand from employers and would-be workers alike for additional options that can better prepare learners for the workforce. Others see synergistic opportunities.

Marketing and Communication Services 126

Marketing and Communication Services Recruitment Industry Engineering 126

AIFS Abroad

DECEMBER 2, 2022

With a booming tourism industry and plenty to explore, Sydney is an incredible location for those wanting to intern abroad. As a global hub for finance, fashion, technology, marketing, and media, the city offers incredible internship opportunities for students and recent graduates. Intern Abroad in the Czech Republic. Berlin, Germany.

Study Abroad 97

Study Abroad Marketing and Communication Services Architecture Finance 97

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. Abundant nomenclature aside, all parties appear eager to work together to deliver or pursue quality, verifiable, bite-size, low-priced, nondegree online offerings targeted to specific industries.

Marketing and Communication Services 119

Marketing and Communication Services Manufacturing Industry Management 119

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

Great College Advice

JULY 26, 2023

So, it wasn’t until the 19th century that Europeans and Americans began thinking of teaching university courses that were directly relevant to both agriculture (where most Americans were employed at the time) and to the advances of the Industrial Age (and the rise of engineering as a discipline).

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

EAB

MARCH 10, 2023

Recruitment Management is a powerful complement to Navigate’s industry-leading student retention features—including onboarding, early alerts, workflow tools, and institutional analytics—already used by more than 850 colleges. Learn more at eab.com.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98

University Business

MARCH 8, 2024

There are currently around 190,000 Mainers with some college but no degree , a ripe pool of potential students that colleges have leveraged their marketing toward recently. Foy has leveraged industry partnerships and education philanthropies to ensure its schools excel.

Development and Fund Raising 52

Development and Fund Raising Marketing and Communication Services Fundraising DEI 52

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

Campus Sonar

DECEMBER 17, 2024

In fact, we used social intelligence to understand the human perception of an entire industry higher education. The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

Higher Education Inquirer

DECEMBER 28, 2023

It will ride out competitors and market downturns by having deeper pockets. But the result is the same: domination of world markets by an oligopoly of AI-robot capitalists will have the same effect in destroying the economy, as it would if a monopoly squeezed out all competitors. What about government regulation?

Marketing and Communication Services 74

Marketing and Communication Services Entertainment Electronics Government 74

University Business

MARCH 20, 2023

With high inflation, failing banks and rounds of layoffs across industries, many colleges and universities may be concerned about what kind of job market their graduating students will face. In fact, he foresees “strength and optimism” in the entry-level market. More from UB: Undergrad credential earners fall 1.6

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Recruitment 52

EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Get to know Jenny as she provides insights into the current state of the advancement industry and offers her vision for the future. On the flip side, institutions have ample opportunities in annual giving.

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Q: Is there a middle ground?

Marketing and Communication Services 64

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 64

University Business

JANUARY 17, 2023

Institutions need to consider programs and services to help students manage feelings of anxiety, hopelessness, and stress and help them effectively communicate their needs so they don’t become a barrier as they pursue their education. . Of course, mental health isn’t the only area in which students can use support.

Marketing and Communication Services 76

Marketing and Communication Services Higher Education Libraries Administration 76

Campus Sonar

JUNE 27, 2024

In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media. While brand and reputation is a marketing objective, building trust is not solely a marketing initiative. Transparency: Continual sharing of information that impacts people.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Media Support Services 52

HEMJ (Higher Ed Marketing Journal)

NOVEMBER 20, 2024

Develop and launch annual marketing campaigns. In my recent article on building online student services , we discussed the importance of assessing your organizational design and effectiveness to identify improvement opportunities and facilitate high-quality growth. Receive enrollment targets. Pursue prospective students.

Marketing and Communication Services 59

Marketing and Communication Services Management Higher Education Manufacturing 59

EAB

MAY 17, 2023

3 The Impact of Inflation and Higher Cost of Living on Students, Faculty, and Staff Geopolitical tensions, higher borrowing costs, and market volatility have created a toxic environment for everyone’s personal finances – with soaring costs for staples, housing, and energy. Gaps of Concern: Where is Diversity, Equity, and Inclusion?

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Finance 105

AIFS Abroad

JUNE 13, 2023

As a global center of industries like finance, fashion, technology, marketing, and media, Prague has incredible internship opportunities. London With rich history, iconic architecture, one-of-a-kind markets, and so much more, London is one of the most diverse and multicultural hubs in all of Europe.

Study Abroad 52

Study Abroad Marketing and Communication Services Architecture Industry 52

College for Creative Study

JUNE 20, 2023

Steve Davis serves as Comerica’s Michigan Market President, overseeing Comerica’s business and community engagement throughout Michigan, in addition to his role of providing leadership for Middle Market and Business Banking teams. The station has the top-rated and most-watched newscasts in the market, is the No.

Marketing and Communication Services 52

Marketing and Communication Services Banking Insurance Media 52

AIFS Abroad

DECEMBER 27, 2023

Most people want to make sure their clothes are on trend, but the truth is that it’s pretty hard to break into the fashion industry. The fashion industry is one that values “who you know,” and here at AIFS Abroad, we’re dedicated to helping you find your “who” so you can wow them with your talent.

Marketing and Communication Services 52

Marketing and Communication Services Retail Study Abroad Industry 52

AIFS Abroad

MAY 28, 2024

Instead of interning and taking coursework at the same time, he kicked off his experience down under as a Marketing & Community Management intern in the weeks before his course load officially began at the University of Sydney. “I decided to undergo a marketing internship even though it is not one of my majors.

Study Abroad 95

Study Abroad Finance Marketing and Communication Services Architecture 95

EAB

DECEMBER 8, 2022

But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. IT for data analytics, marketing for storytelling). Complete the survey for your campus. Take the survey. Storytelling.

Marketing and Communication Services 52

Marketing and Communication Services Budget and Finance Management Recruitment Healthcare 52

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Manufacturing 98

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Unlike traditional PR, however, it does so in four distinct ways: Brand awareness. Thought leadership.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

EAB

JANUARY 30, 2023

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

University Business

JUNE 14, 2023

Today’s president must embrace traditional and new modalities of communicating with various audiences, including how they interact with on-campus colleagues. After all, the workforce at universities often has five generations represented; the president must have the ability to have a multigenerational communication style.

Marketing and Communication Services 59

Marketing and Communication Services Utilities Higher Education Industry 59

EAB

DECEMBER 14, 2023

Recommended Resource Engage program-switchers through your marketing Read our blog that outlines more findings from our new analysis. Out-of-industry strategies like gamification can engage leads effectively. Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

Creatrix Campus

JUNE 25, 2023

Consequently, a significant skills gap has emerged, with graduates lacking the necessary competencies demanded by the job market. Enhance employability skills: It integrates skill development courses, equipping students with practical abilities for the job market.

Higher Education 52

Higher Education Marketing and Communication Services Education Computers and Informational Technology 52