College for Creative Study

DECEMBER 16, 2023

Interpublic Group announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors.

Marketing and Communication Services 52

Marketing and Communication Services Industry Recruitment Healthcare 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 71

Marketing and Communication Services Alumni Higher Education Industry 71

Confessions of a Community College Dean

MARCH 28, 2023

Image: Microcredentials —quality, verifiable, bite-size, low-priced, nondegree online offerings targeted to specific industries—have boomed in recent years in response to demand from employers and would-be workers alike for additional options that can better prepare learners for the workforce.

Marketing and Communication Services 127

Marketing and Communication Services Recruitment Industry Engineering 127

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations. But the typical onboarding process for new students is dated — hindered by a lack of community, connection, and clear information that makes the experience feel inefficient and impersonal to students.

Community College 78

Community College Marketing and Communication Services Admissions Utilities 78

University Business

DECEMBER 4, 2023

” Aside from attracting more applicants, alumni can help institutions diversify their marketing strategies for a broadening net of college applicants unaware of the opportunities after college and who don’t fit in the traditional “cookie-cutter” mold. ” At Wabash College, a men’s private school in Ind.,

Alumni 111

Alumni Marketing and Communication Services Pharmaceutical Industry 111

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 27, 2022

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Companies use chatbots as a messaging service to provide immediate responses to commonly asked questions. The Role of Chatbots for Universities and Colleges.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

The industry is undergoing not just surface-level adjustments that require minor alterations to enrollment strategies, but rather a deeper evolution that reimagines the very fabric of educational delivery and consumption. But not all online programs are created equal. Here are four key strategies for increasing student enrollment in 2024: 1.

Marketing and Communication Services 88

Marketing and Communication Services Admissions Higher Education Financial Aid 88

University Business

JULY 26, 2024

Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns. Post-pandemic high school students are especially keen to ask about mental health services, says Nathan Ament, vice president for enrollment and dean of admission at Knox College.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102

College Forward

APRIL 19, 2024

Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. Abundant nomenclature aside, all parties appear eager to work together to deliver or pursue quality, verifiable, bite-size, low-priced, nondegree online offerings targeted to specific industries.

Marketing and Communication Services 120

Marketing and Communication Services Manufacturing Industry Management 120

EAB

MARCH 10, 2023

Recruitment Management is a powerful complement to Navigate’s industry-leading student retention features—including onboarding, early alerts, workflow tools, and institutional analytics—already used by more than 850 colleges. Learn more at eab.com.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98

Creatrix Campus

MARCH 12, 2024

Empowering Student Success: Enhancing Student Information and Academic Advising editor Tue, 03/12/2024 - 03:05 Welcome to our insightful guide, 'Empowering Student Success: Enhancing Student Information and Academic Advising.' Data-Driven Decision Support: Student Information Systems offer insights for strategic decisions.

Academic Advising 52

Academic Advising Marketing and Communication Services Career Counseling Utilities 52

Great College Advice

JULY 26, 2023

So, it wasn’t until the 19th century that Europeans and Americans began thinking of teaching university courses that were directly relevant to both agriculture (where most Americans were employed at the time) and to the advances of the Industrial Age (and the rise of engineering as a discipline).

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

Campus Sonar

JUNE 27, 2024

In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media. Transparency: Continual sharing of information that impacts people. While brand and reputation is a marketing objective, building trust is not solely a marketing initiative.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Media Support Services 52

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Q: Is there a middle ground?

Marketing and Communication Services 65

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 65

EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Get to know Jenny as she provides insights into the current state of the advancement industry and offers her vision for the future. On the flip side, institutions have ample opportunities in annual giving.

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

Parchment

JANUARY 28, 2025

And so they want to be able to reach new markets. It is a model that we tried to figure out how we could implement, given the ways that we function are so different, the ways that we govern our labor market and education entities, and the way that employers engage in that process.

Education 52

Education Manufacturing Marketing and Communication Services Industry 52

College for Creative Study

JUNE 20, 2023

Steve Davis serves as Comerica’s Michigan Market President, overseeing Comerica’s business and community engagement throughout Michigan, in addition to his role of providing leadership for Middle Market and Business Banking teams. The station has the top-rated and most-watched newscasts in the market, is the No.

Marketing and Communication Services 52

Marketing and Communication Services Banking Insurance Media 52

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Manufacturing 98

EAB

DECEMBER 8, 2022

But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. IT for data analytics, marketing for storytelling). Complete the survey for your campus. Take the survey. Storytelling.

Marketing and Communication Services 52

Marketing and Communication Services Budget and Finance Management Recruitment Healthcare 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Unlike traditional PR, however, it does so in four distinct ways: Brand awareness. Thought leadership.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

EAB

DECEMBER 14, 2023

Recommended Resource Engage program-switchers through your marketing Read our blog that outlines more findings from our new analysis. Out-of-industry strategies like gamification can engage leads effectively. Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

Creatrix Campus

JULY 27, 2022

Given the current scenario, direct industry placements from college provide an opportunity to sharpen rusty skills and apply them in real-world situations. These placements, in turn, help to promote the institute's industrial image, resulting in better recruitment and accreditation. Keeps all placement information in one place.

Management 52

Management Marketing and Communication Services Recruitment Industry 52

Creatrix Campus

FEBRUARY 16, 2023

Our purpose is to provide institutions with valuable information and insights to help them navigate the SEC accreditation process effectively and achieve a successful outcome. Site Visit: A team of SEC-appointed evaluators visits the institution to verify the information in the SER and evaluate the institution's compliance with SEC standards.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Support Services 52

Creatrix Campus

JUNE 25, 2023

Consequently, a significant skills gap has emerged, with graduates lacking the necessary competencies demanded by the job market. Enhance employability skills: It integrates skill development courses, equipping students with practical abilities for the job market.

Higher Education 52

Higher Education Marketing and Communication Services Education Computers and Informational Technology 52

University Business

DECEMBER 19, 2022

Besides, the humanities cloak an intensely practical side beyond the analytical and communication skills they grow: Shakespeare teaches us statecraft, after all. But youthful trends can turn into multibillion-dollar markets. Such information can inform a college or university’s curriculum choices, hiring, and, yes, marketing strategy.

Marketing and Communication Services 52

Marketing and Communication Services Curriculum Development Government Manufacturing 52

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

EAB

APRIL 4, 2023

Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 That will build up across time. DK: Excellent.

Recruitment 52

Recruitment Marketing and Communication Services Industry Healthcare 52

EAB

DECEMBER 7, 2022

Students, faculty, and campus staff have become savvier with respect to combining both online and in-person student support services,” said EAB President of Technology, Scott Schirmeier. This can include participation in collaborative events, prospect-facing marketing opportunities, crediting EAB at industry conferences, etc.

Marketing and Communication Services 52

Marketing and Communication Services Community College Management Enrollment Management 52

EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

DECEMBER 4, 2023

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. You can use a tool like ChatGPT and provide it with your campaign plan (donor segments, fundraising goals, institution information, etc.) Say you want to develop a new email series for your Calendar Year-End campaign.

Computers and Informational Technology 52

Computers and Informational Technology Budget and Finance Management Marketing and Communication Services Alumni 52

Higher Education Inquirer

OCTOBER 17, 2024

“As North America faces a pilot shortage of about 130,000 in the next 20 years, our new degree program will prepare aviators to serve their country through the defense or commercial aviation industry, which is in need of rebuilding pilot programs to meet the demand.” For more information about Tuskegee University, visit www.tuskegee.edu.

Marketing and Communication Services 40

Marketing and Communication Services Engineering Industry Utilities 40

Campus Groups

OCTOBER 4, 2022

Students use an engagement platform to manage their co-curricular life on campus and access student service information. Alumni use digital alumni communities to stay connected with campus , network, and support their alma mater. While serving as the central resource, a digital alumni community tracks and measures engagement.

Alumni 52

Alumni Marketing and Communication Services Management Higher Education 52

The Change Leader, Inc.

DECEMBER 14, 2023

The Need for a New Higher Ed Value Proposition As the availability of world-class educational content has expanded, with terabytes of information now accessible free online, universities must redefine their value proposition. One University that is a leader in this respect is Franklin University in Columbus, Ohio.

Higher Education 52

Higher Education Education Marketing and Communication Services Budget and Finance Management 52

Student Affairs Assessment Leaders (SAAL)

DECEMBER 7, 2023

In an age where information is abundant and storage is cheap, it's tempting to equate volume with value. For example, career services programming is often developed with the purpose of improving student skill in each of the career competencies as described by NACE. Awareness of services? On what can we base our decision?

Marketing and Communication Services 52

Marketing and Communication Services Libraries Industry Career Services 52