Higher Ed Email Campaigns: How to Create Emails Students Want to Read
HEMJ (Higher Ed Marketing Journal)
APRIL 22, 2024
Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk. Personalization, optimization, and segmentation.
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