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Are private colleges losing potential students due to a bad marketing tactic?

University Business

It used to be a clever marketing tactic for colleges to increase their cost of attendance incrementally. In marketing psychology, companies are willing to raise their price tag to associate their service with higher quality. now markets itself as the best-priced Christian college in the nation with its tuition cut.

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Your student loan payments are due: 3 strategies to support community college students’ financial wellness

EAB

It could also affect recruitment as prospective students are more likely to question whether college is worth the cost in the first place. --> 0 % of high school students reported college isn’t “worth the cost” in 2023, up from 8% in 2019. Financial hardship is the #1 reason students stop out.

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Survey Highlights What Matters Most to Adult Learners

EAB

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. In our survey, we asked what were the primary reasons for continuing your education?

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The divestment problem

University Business

More from UB: The 3 factors holding at-risk students back from graduating The ethical dilemma Student calls for divestment have a significant history in higher education, and some have proved successful. said Robert Kelchen, a higher education researcher at the University of Tennessee, according to Campus Reform.

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Attracting International Graduate Students

Edu Alliance Journal

Programs need to develop communication strategies and targeted web pages – this is necessary regardless of how highly ranked a graduate program may be. Both the communication streams and the website need to be customized to reflect the unique interests of international students.