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Seal of Excelencia 2024

Diverse: Issues in Higher Education

The path to higher education success has many obstacles and barriers for Latinos across the U.S. The mission of Excelencia in Education, founded in 2004 by Dr. Deborah A. As of fall 2023, 69% of the student population at CSUSB identified as Hispanic or Latino. The grant is a California Student Aid Commission program.”

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Enrollment Strategies for Moving Students through the Funnel

HEMJ (Higher Ed Marketing Journal)

Strategies for Each Stage of the Enrollment Journey Higher education institutions face many challenges in their efforts to engage with potential students and keep them motivated while they navigate the enrollment process. To learn more, check out the infographic below, created by the Higher Education Marketing Journal.

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What Is Organizational Development?

HEMJ (Higher Ed Marketing Journal)

Applying Principles of Organizational Development in Higher Education If you work in higher education, you know the industry is constantly evolving. How Is Org Dev Applied in the Higher Ed Industry ? Thats where organizational development (also known as org dev or OD) comes in.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). Not only does this commitment lead to more applications, it can also improve student retention rates.

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Cross-school collaboration: Supporting PGT students through the Dissertation Buddies Programme

Teaching Matters Academic Support

The selected DB activities aim to provide comprehensive support for students during their dissertation phase. While some activities may overlap with those already offered by the school, it is essential to maintain frequent communication with faculty to ensure DB complements existing schemes. References Coneyworth, L., Evans, Nguyen, T.,

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Higher Ed Email Campaigns: How to Create Emails Students Want to Read

HEMJ (Higher Ed Marketing Journal)

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk. Personalization, optimization, and segmentation.

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Chatbots in Higher Education and the Future of Communication

HEMJ (Higher Ed Marketing Journal)

Many of today’s students have grown up with technology literally at their fingertips. As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Using Chatbots in Higher Education. What Is a Chatbot?