Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

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Higher Education Inquirer

MARCH 31, 2025

higher education administration. Administrators focus on policies and data, while faculty members concentrate on teaching and research. This division can lead to limited communication and a lack of understanding between those shaping the institutions direction and those most impacted by decisions.

Higher Education Administration 40

Higher Education Administration Administration Higher Education Marketing and Communication Services 40

The Change Leader, Inc.

APRIL 8, 2025

April 8, 2025 · Episode 254 Using Faculty Satisfaction Data for Strategic Change in Higher Education 36 Min · By The Change Leader, Inc. Learn how higher ed leaders can turn faculty survey data into strategy, improve shared governance, and increase retention and leadership trust.

Faculty 52

Faculty Higher Education Marketing and Communication Services Government 52

University Business

FEBRUARY 26, 2025

Graduate and online enrollment teams face constrained budgets even as their work becomes a higher priority for institutions nationwide, according to a survey from EAB. The higher education consulting service surveyed nearly 350 university leaders responsible for graduate and online enrollment to understand potential areas for growth.

Marketing and Communication Services 52

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Diverse: Issues in Higher Education

AUGUST 22, 2024

It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country. Ernest Brevard Jr.,

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Diverse: Issues in Higher Education

OCTOBER 9, 2023

Angelo State University in San Angelo, Texas, partners with over 62 high schools across the state, facilitating college access for Latino, rural, and other marginalized communities. Based on data gathered, we increased support services such as Ram Pantry, counseling, technology availability, and academic advising,” he continues.

Marketing and Communication Services 336

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The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

The Change Leader, Inc.

APRIL 22, 2025

April 22, 2025 · Episode 256 Capital Funding Strategies in Higher Education: How Universities Are Solving Infrastructure and Student Housing Challenges 33 Min · By The Change Leader, Inc. How higher ed leaders are using capital funding strategieslike P3s, bonds, and donor partnershipsto fix infrastructure and housing gaps.

Student Housing 52

Student Housing Higher Education Development and Fund Raising Budget and Finance Management 52

The Change Leader, Inc.

APRIL 15, 2025

April 15, 2025 · Episode 255 The State of Public Trust in Higher Education: Insights from Gallup-Lumina Foundation 33 Min · By The Change Leader, Inc. GallupLumina data shows why trust in higher ed is decliningand what colleges must do to regain credibility, relevance, and workforce alignment.

Higher Education 52

Higher Education Education Marketing and Communication Services Media 52

Campus Sonar

DECEMBER 17, 2024

Traditional research methods such as focus groups, interviews, surveys, and audience panels, often carry inherent biases and assumptions that impact the data collection process. In fact, we used social intelligence to understand the human perception of an entire industry higher education.

Marketing and Communication Services 52

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Teaching Matters Academic Support

OCTOBER 31, 2024

Addressing this gap in research and practice, the Dissertation Buddies (DB) programme was developed at Moray House School of Education and Sport (MHSES) and implemented in academic year 2020/21. For events that benefitted students from both Schools, we ensured they were held jointly to strengthen community connections.

Marketing and Communication Services 72

Marketing and Communication Services Research Hospitality Student Engagement 72

Supporting Student Success

MAY 6, 2021

As you think about those inciting incidents that drew you to higher education, take time to connect with those who have been by your side on your journey. Higher education is heading into the eye of the tornado. The second woman who contributed to my passion for continued education is my Tootie, my “other mother.”

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

Blackboard Higher Education

FEBRUARY 1, 2022

The last year has revealed a demand for flexibility in higher education which will endure well beyond the pandemic. This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. 1) Speak to their career aspirations.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

SRHE

JANUARY 22, 2025

We concluded that this form of emotional labour was a form of wife work, work that is essential to the running of the home (aka Higher Education Institutions (HEIs)) yet often undervalued and the person carries the mental load. How we uncovered the invisible Our research has two stages.

Retail 52

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Edu Alliance Journal

MARCH 21, 2023

King will retire after nineteen years of service in that position. Hoke first affiliated with the Higher Colleges of Technology in the United Arab Emirates in 2009 as Head of Marketing and Institutional Development; that experience was followed by four years at Khalifa University with the UAE Advanced Network for Research and Education.

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal. Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. The emerging preference for online education isn’t going away. This approach isn’t for everyone.

Marketing and Communication Services 101

Marketing and Communication Services Management Higher Education Enrollment Management 101

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

Leveraging a University’s Brand Identity as a Key Differentiator in Online Higher Education Online learning blossomed at the turn of the millennium. Style: The style refers to the standard conventions of your communications. Everyone’s in the game, and schools don’t even have to be in the same arena to play. More on this later.

Marketing and Communication Services 99

Marketing and Communication Services Higher Education Alumni Media 99

The Change Leader, Inc.

MARCH 11, 2025

March 11, 2025 · Episode 250 Higher Education Innovation That Builds Workforce-Ready Graduates 40 Min · By The Change Leader, Inc. The colleges top-down, bottom-up approach integrates faculty, staff, and community input and revisits key priorities each year. Secret Service while still in college.

Higher Education 52

Higher Education Education Marketing and Communication Services Industry 52

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). But not all colleges and universities are seeing declines. Let’s take a closer look at each step of the blueprint.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

Confessions of a Community College Dean

JANUARY 11, 2023

With efforts like these gathering steam across the postsecondary landscape, it looks like higher education is in the midst of a mission shift that positions career readiness as a strategic, campuswide priority. For instance, the communication scholars Ann L. What could be wrong with this development? Darling and Deanna P.

Marketing and Communication Services 109

Marketing and Communication Services Career Services Higher Education Faculty 109

The Change Leader, Inc.

AUGUST 2, 2017

There have been significant changes to Higher Ed Branding and Marketing in the last few decades. Institutions of higher education started considering the importance of marketing about 45 years ago. Higher education leaders began embracing marketing in 1972 after A.R.

Veteran and Military Services 52

Veteran and Military Services Marketing and Communication Services Higher Education Recruitment 52

The Change Leader, Inc.

JULY 17, 2017

Higher Ed branding is in need of focused change to reverse the trend in the declining perceptions of higher ed institutions. In todays turbulent economic and political climate, higher education leaders are facing many challenges that they never have experienced before. Why is Higher Ed Branding and Marketing Important?

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Management Faculty 52

University Business

MARCH 31, 2025

public research universities found that 39% of all students screened positive for anxiety disorder. Psychological challenges are no longer a marginal concern; they are a defining issue in higher education. A 2020 survey of students at nine U.S.

Marketing and Communication Services 52

Marketing and Communication Services Architecture Media Student Engagement 52

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

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Marketing and Communication Services Financial Aid Community College Support Services 104

University Business

MARCH 6, 2024

Thankfully, admissions management service Acuity Insights has identified some key trends shaping the landscape this year and some of the best practices to implement. “These shifts have created new and complex challenges for admissions teams across higher education.”

Admissions 122

Admissions Marketing and Communication Services Recruitment Higher Education 122

Parchment

APRIL 9, 2025

And we know that within higher education, there’s always been a great debate of whether or not it’s offered for the purpose of a job or a career that comes at the end. And we just need to credential them better so that it’s easy to communicate that information.

Marketing and Communication Services 52

Marketing and Communication Services Industry Faculty Medical 52

Confessions of a Community College Dean

JANUARY 9, 2023

How might this precept apply to higher education? As the historian Henry Steele Commager observed six decades ago, American higher education is an amalgam of four distinct educational traditions. ” Yet we can’t do better if we fail to reflect on the past and extract its messages and warnings.

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Marketing and Communication Services Architecture Engineering Faculty 127

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

Creatrix Campus

JULY 18, 2022

What qualities to look for when purchasing Higher Education CRM? Higher education CRMs can increase your enrollment, and boost conversion, graduation rates, and revenue. They are powerful tools that can streamline customer support, communication, and management. What is a Higher Education CRM?

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

Great College Advice

JULY 26, 2023

The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM). Even higher education has become a business. Cornell’s School of Hotel Administration offers a BS in Hotel Administration.

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Marketing and Communication Services Finance Engineering Management 130

The Change Leader, Inc.

MAY 31, 2023

In his latest podcast episode, Dr. Drumm McNaughton talks with two CEW professors who worked on the study, Research Professor of Education and Economics Dr. Zack Mabel and Associate Director of Editorial Policy and Senior Editor/Writer Kathryn Campbell. Drumm McNaughton 00:30 Thank you, David.

Higher Education 105

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Higher Education Inquirer

SEPTEMBER 26, 2024

The rise of online-only education has been a double-edged sword. While it has expanded access to higher education, it has also introduced a new breed of institutions (robocolleges), students (robostudents), and workers (roboworkers). This can lead to a decline in standards and a dilution of the value of their degrees.

Marketing and Communication Services 84

Marketing and Communication Services Safety and Security Higher Education Faculty 84