HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

Leveraging a University’s Brand Identity as a Key Differentiator in Online Higher Education Online learning blossomed at the turn of the millennium. Style: The style refers to the standard conventions of your communications. Everyone’s in the game, and schools don’t even have to be in the same arena to play. More on this later.

Marketing and Communication Services 99

Marketing and Communication Services Higher Education Alumni Media 99

SRHE

JANUARY 22, 2025

We concluded that this form of emotional labour was a form of wife work, work that is essential to the running of the home (aka Higher Education Institutions (HEIs)) yet often undervalued and the person carries the mental load. Professor Sarah Montano is a Professor of Retail Marketing at Birmingham Business School.

Retail 52

Retail Marketing and Communication Services Grants and Contracts Recruitment 52

Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). But not all colleges and universities are seeing declines.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

University Business

MARCH 31, 2025

Psychological challenges are no longer a marginal concern; they are a defining issue in higher education. With mounting academic pressures, social isolation, and an increased reliance on digital communication, campus design must adapt. These areas support spontaneous connections, socializing, and collaborative activities.

Marketing and Communication Services 52

Marketing and Communication Services Architecture Media Student Engagement 52

The Change Leader, Inc.

MARCH 11, 2025

March 11, 2025 · Episode 250 Higher Education Innovation That Builds Workforce-Ready Graduates 40 Min · By The Change Leader, Inc. The colleges top-down, bottom-up approach integrates faculty, staff, and community input and revisits key priorities each year. Secret Service while still in college.

Higher Education 52

Higher Education Education Marketing and Communication Services Industry 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

When you’re in the higher education space, you’ll inevitably hit a roadblock at some point. Maybe your competitor schools achieve higher application rates, star in more news stories, or receive more donor funding. How Does Digital PR Contribute to Marketing ROI? How to Build a Digital PR Campaign for Faculty.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

Campus Sonar

JULY 13, 2022

As presidential digital leadership evolves, marketing leaders and their teams are more likely to support an executive social media presence. Even if you haven’t done this in the past, presidents change, and each change in leadership brings with it a change in social media presence. 4 Approaches to Executive Social Media Support.

Media 52

Media Marketing and Communication Services Management Digital Media 52

The Change Leader, Inc.

AUGUST 2, 2017

There have been significant changes to Higher Ed Branding and Marketing in the last few decades. Institutions of higher education started considering the importance of marketing about 45 years ago. Higher education leaders began embracing marketing in 1972 after A.R.

Veteran and Military Services 52

Veteran and Military Services Marketing and Communication Services Higher Education Recruitment 52

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

EAB

SEPTEMBER 20, 2023

And today, adult learners make up 42% of total higher ed revenue. Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Organic social media can change that. July 28, 2023 Didn’t meet your graduate enrollment goals?

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Recruitment 105

EAB

MARCH 10, 2023

The new module enables colleges to create and execute a coordinated communications strategy for prospective students and delivers actionable insight to help campus leaders drive students’ enrollment journeys. Learn more at eab.com.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98

Confessions of a Community College Dean

MARCH 1, 2023

“For many undergraduates, particularly those who have been historically underrepresented in higher education, building one’s network can be a formidable challenge,” Mark Peltz, dean of careers, life and service at Grinnell College, shares.

Marketing and Communication Services 98

Marketing and Communication Services Alumni Media Government 98

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

Student Affairs Assessment Leaders (SAAL)

AUGUST 23, 2023

We are definitely leading the charge during a very tense time in higher education where campuses are being forced to change practice due to legislative shifts. Our long-term goal is to continue growing and providing services, support, and resources to our members with more sponsors. Campus Labs, EBI). Campus Labs, EBI).

Student Affairs 96

Student Affairs Marketing and Communication Services Media Management 96

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. The advice to remain totally silent does not serve the community or benefit the institution. But others on your leadership team, or even outside consultants, advise you to stay mum.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. By one count, the United States is home to more than one million unique educational credentials, which represents a more than threefold increase since 2018.

Marketing and Communication Services 117

Marketing and Communication Services Manufacturing Industry Management 117

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Manufacturing 98

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Efforts here include broad-reaching advertising, social media presence , and participation in educational fairs.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Jenny Jones Principal, Advancement Marketing Services How has the advancement landscape changed in the last 10 years, and what strategies or trends do you see shaping the future of annual giving?

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

Campus Sonar

JUNE 27, 2024

The conclusions are predictable, and so is the response; a defense of higher education as it always has been, often putting the blame on the public who just doesn’t get why it’s so important. In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Media Support Services 52

The Change Leader, Inc.

NOVEMBER 13, 2021

In our series Embracing a New Model for Higher Education Governance, part 1 discussed raising the bar for college and university leaders. Higher education continues to face continual transformational change , and to successfully navigate this change requires a new model of work.

Government 52

Government Higher Education Education Marketing and Communication Services 52

Creatrix Campus

OCTOBER 3, 2023

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. This blog serves as your guide to 10 essential Higher Education Recruitment strategies.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Teaching Matters Online Learning

JANUARY 18, 2024

From The Campus, Times Higher Education In this post, Nikki Stuart and Lauren Johnston-Smith describe how MOOCs required us to rethink how to create open and free courses that would engage large numbers of learners. This led us, in 2021, to undertake market research into the factors that are important to learners.

Marketing and Communication Services 52

Marketing and Communication Services IT Management Media 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. Broaden advising, career services & professional development. Enhance the undergraduate experience.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

Higher Education Inquirer

DECEMBER 28, 2023

It will ride out competitors and market downturns by having deeper pockets. But the result is the same: domination of world markets by an oligopoly of AI-robot capitalists will have the same effect in destroying the economy, as it would if a monopoly squeezed out all competitors. What about government regulation?

Marketing and Communication Services 74

Marketing and Communication Services Entertainment Electronics Government 74

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. Encourage Family Involvement. Let’s turn to the data.

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

EAB

FEBRUARY 7, 2023

You can join the conversation on social media using #EABOfficeHours. EAB experts Caylie Privitere and Matthew McAloon examine the benefits to students and institutions from the restoration of Pell Grant funding for incarcerated persons who want to pursue a college education. And why should our partners care about this market?

Recruitment 92

Recruitment Marketing and Communication Services Higher Education Research 92

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

DECEMBER 8, 2022

But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. IT for data analytics, marketing for storytelling). Higher Ed Job Description Checklist. Take the survey. Storytelling.

Marketing and Communication Services 52

Marketing and Communication Services Budget and Finance Management Recruitment Healthcare 52

Campus Sonar

JULY 23, 2024

This spring, we hosted virtual roundtables that brought more than 300 higher ed professionals together to discuss the value of a college degree, innovative strategic planning, and growing graduate enrollment. No matter the topic, the common thread was rebuilding trust in higher education. Here's what we heard. They'll tell us.

Marketing and Communication Services 52

Marketing and Communication Services Study Abroad Alumni Media 52

University Business

DECEMBER 19, 2022

Besides, the humanities cloak an intensely practical side beyond the analytical and communication skills they grow: Shakespeare teaches us statecraft, after all. But youthful trends can turn into multibillion-dollar markets. Such information can inform a college or university’s curriculum choices, hiring, and, yes, marketing strategy.

Marketing and Communication Services 52

Marketing and Communication Services Curriculum Development Government Manufacturing 52

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Faculty 52

Parchment

APRIL 20, 2023

Recent admission seasons have been lackluster for many higher education institutions. You need an easy-to-use way to automate high volumes of data from various digital platforms, direct communications, and events. Video Content Engaging video content on your website and social media platforms are a must.

Admissions 52

Admissions Recruitment Marketing and Communication Services Higher Education 52

EAB

JANUARY 30, 2023

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. A smarter use of your time is outreach through digital channels, like paid search, paid social media, email, and text.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52