Parchment

NOVEMBER 25, 2024

Both the education and job market are evolving, and institutions are embracing Comprehensive Learner Records (CLRs) to keep pace with these changes. This shift is quickly transforming how higher education showcases student achievements. What’s Driving the Adoption of CLRs in Higher Education?

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Consulting 52

SRHE

DECEMBER 19, 2024

In a recent study published in Policy Reviews in Higher Education , we analyzed 8,962 publications by the top 500 most productive China-affiliated scholars in Economics, Education, and Political Science between 2016 and 2020. He has extensively published on academic knowledge production in communication studies and beyond.

Marketing and Communication Services 75

Marketing and Communication Services Research Higher Education Education 75

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 27, 2025

Applying Principles of Organizational Development in Higher Education If you work in higher education, you know the industry is constantly evolving. How Is Org Dev Applied in the Higher Ed Industry ? Thats where organizational development (also known as org dev or OD) comes in.

Marketing and Communication Services 52

Marketing and Communication Services Industry Higher Education Management 52

Diverse: Issues in Higher Education

AUGUST 22, 2024

It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country.

Marketing and Communication Services 182

Marketing and Communication Services Safety and Security Enrollment Management Financial Aid 182

Supporting Student Success

MAY 6, 2021

As you think about those inciting incidents that drew you to higher education, take time to connect with those who have been by your side on your journey. Higher education is heading into the eye of the tornado. Why did you take that first job in higher education? There are regulatory matters to consider.

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

Diverse: Issues in Higher Education

APRIL 16, 2024

Dr. Akilah Carter-Francique, the dean of Education, Health and Human Services at Benedict College and former executive director of the Institute for the Study of Sport, Society and Social Change at San Jose State University, says student-athletes have a huge voice in challenging the status quo. I think the dynamic is changing.

Title IX 306

Title IX Marketing and Communication Services Social Justice DEI 306

EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

The Change Leader, Inc.

MARCH 4, 2025

March 4, 2025 · Episode 249 The Hidden Enrollment Market in Workforce Education 38 Min · By The Change Leader, Inc. Workforce education and employer-funded programs unlock hidden enrollment opportunities. Learn how corporate partnerships drive higher ed growth. According to Alana, there are 41.5

Education 52

Education Marketing and Communication Services Higher Education Management 52

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Angelo State University in San Angelo, Texas, partners with over 62 high schools across the state, facilitating college access for Latino, rural, and other marginalized communities. Based on data gathered, we increased support services such as Ram Pantry, counseling, technology availability, and academic advising,” he continues.

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

The Change Leader, Inc.

MARCH 11, 2025

March 11, 2025 · Episode 250 Higher Education Innovation That Builds Workforce-Ready Graduates 40 Min · By The Change Leader, Inc. The colleges top-down, bottom-up approach integrates faculty, staff, and community input and revisits key priorities each year. Secret Service while still in college.

Higher Education 52

Higher Education Education Marketing and Communication Services Industry 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 27, 2022

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Fully leveraging this technology requires an understanding of how chatbots work, as well as the role of chatbots in higher education and the kinds of data chatbots can gather.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

HEMJ (Higher Ed Marketing Journal)

NOVEMBER 20, 2024

And many of us working in online education management — especially in a highly competitive environment — can begin to feel like Phil did. Develop and launch annual marketing campaigns. These plans are useful in that they allow academic and service units to identify areas of contribution or special projects. Onboard students.

Marketing and Communication Services 59

Marketing and Communication Services Management Higher Education Manufacturing 59

Campus Sonar

DECEMBER 17, 2024

In fact, we used social intelligence to understand the human perception of an entire industry higher education. The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

Blackboard Higher Education

FEBRUARY 1, 2022

The last year has revealed a demand for flexibility in higher education which will endure well beyond the pandemic. This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. 1) Speak to their career aspirations.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk. Personalization, optimization, and segmentation.

Marketing and Communication Services 93

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 93

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

Marketing and Communication Services 71

Marketing and Communication Services Alumni Higher Education Industry 71

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

Strategies for Increasing Student Enrollment The traditional paradigms of higher education enrollment have shifted, driven by technological advancements and changing student demographics. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 88

Marketing and Communication Services Admissions Higher Education Financial Aid 88

Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

Edu Alliance Journal

MARCH 21, 2023

King will retire after nineteen years of service in that position. In 2014 he became Co-Founder in a new educational management consulting firm, Edu Alliance Ltd. Mr. Hoke has extensive experience in the fields of higher education, marketing, communications and e-Learning.

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

University Business

DECEMBER 17, 2024

The value of a college degree from a small liberal arts school is often tied to a more intimate, meaningful higher education experience.Global education is garnering increasing interest, making study abroad an essential component for institutions striving to attract a shrinking pool of prospective students.

Study Abroad 52

Study Abroad Marketing and Communication Services Financial Aid Alumni 52

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

Leveraging a University’s Brand Identity as a Key Differentiator in Online Higher Education Online learning blossomed at the turn of the millennium. Style: The style refers to the standard conventions of your communications. Everyone’s in the game, and schools don’t even have to be in the same arena to play. More on this later.

Marketing and Communication Services 94

Marketing and Communication Services Higher Education Alumni Media 94

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). But not all colleges and universities are seeing declines.

Community College 78

Community College Marketing and Communication Services Admissions Utilities 78

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal. Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. The emerging preference for online education isn’t going away. This approach isn’t for everyone.

Marketing and Communication Services 96

Marketing and Communication Services Management Higher Education Enrollment Management 96

SRHE

JANUARY 22, 2025

We concluded that this form of emotional labour was a form of wife work, work that is essential to the running of the home (aka Higher Education Institutions (HEIs)) yet often undervalued and the person carries the mental load. Professor Sarah Montano is a Professor of Retail Marketing at Birmingham Business School.

Retail 52

Retail Marketing and Communication Services Grants and Contracts Recruitment 52

The Change Leader, Inc.

MARCH 6, 2025

If marketing and enrollment fail to bring in the needed students for financial sustainability, the board doesnt (or shouldnt) hold the marketing team accountable, they should hold the president accountable. However, in year three, a full 360 is conducted on the president that includes faculty, staff, administration, and the board.

Government 52

Government Marketing and Communication Services Alumni Faculty 52

Creatrix Campus

JULY 18, 2022

What qualities to look for when purchasing Higher Education CRM? Higher education CRMs can increase your enrollment, and boost conversion, graduation rates, and revenue. They are powerful tools that can streamline customer support, communication, and management. What is a Higher Education CRM?

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

University Business

APRIL 24, 2023

With a smaller pool of available students due to demographic shifts, a growing wake of attention to mental health and a swelling public skepticism of higher education, these leaders from Pennsylvania, New York, Massachusetts and Maine are redefining their job to guide their schools in murky waters.

Marketing and Communication Services 105

Marketing and Communication Services Recruitment Higher Education Fundraising 105

Confessions of a Community College Dean

JANUARY 11, 2023

With efforts like these gathering steam across the postsecondary landscape, it looks like higher education is in the midst of a mission shift that positions career readiness as a strategic, campuswide priority. For instance, the communication scholars Ann L. What could be wrong with this development? Darling and Deanna P.

Marketing and Communication Services 103

Marketing and Communication Services Career Services Higher Education Faculty 103

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

College Forward

APRIL 19, 2024

Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

When you’re in the higher education space, you’ll inevitably hit a roadblock at some point. Maybe your competitor schools achieve higher application rates, star in more news stories, or receive more donor funding. How Does Digital PR Contribute to Marketing ROI? How to Build a Digital PR Campaign for Faculty.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

University Business

MAY 15, 2023

It used to be a clever marketing tactic for colleges to increase their cost of attendance incrementally. In marketing psychology, companies are willing to raise their price tag to associate their service with higher quality. now markets itself as the best-priced Christian college in the nation with its tuition cut.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Student Financial Aid Higher Education 52

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 102

Marketing and Communication Services Financial Aid Community College Support Services 102

University Business

SEPTEMBER 18, 2024

.” Here’s another: WSU Tech is leveraging the “untapped market” of short-term certificates and other micro-credential opportunities through deeply intentional employer collaborations. It has integrated each of its academic offerings with non-credit certificate opportunities to meet industry partners’ demands.

Community College 116

Community College Marketing and Communication Services Manufacturing Industry 116