Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 246

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Diverse: Issues in Higher Education

AUGUST 22, 2024

Michael Koppenheffer EAB, formerly the Education Advisory Board, periodically surveys parents of students applying to college to understand their attitudes and the factors that influence their behaviors. The company does marketing on behalf of colleges and universities and engages with families around the country.

Marketing and Communication Services 182

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Diverse: Issues in Higher Education

APRIL 16, 2024

Aaron Goodson, director of mental health and performance for Duke University Athletics, notes that Black student-athletes have long built community, but “in 2020, there was a demand in a lot of ways for it to be formally recognized. Invitational to promote social justice and equity. was key,” says Carter-Francique.

Title IX 305

Title IX Marketing and Communication Services Social Justice DEI 305

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Angelo State University in San Angelo, Texas, partners with over 62 high schools across the state, facilitating college access for Latino, rural, and other marginalized communities. Based on data gathered, we increased support services such as Ram Pantry, counseling, technology availability, and academic advising,” he continues.

Marketing and Communication Services 336

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Supporting Student Success

MAY 6, 2021

As you think about those inciting incidents that drew you to higher education, take time to connect with those who have been by your side on your journey. Higher education is heading into the eye of the tornado. In education, we are really good at focusing on what and how and when, at solving the problems before us.

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

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HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk. Personalization, optimization, and segmentation.

Marketing and Communication Services 99

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 99

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 27, 2022

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Fully leveraging this technology requires an understanding of how chatbots work, as well as the role of chatbots in higher education and the kinds of data chatbots can gather.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

Strategies for Increasing Student Enrollment The traditional paradigms of higher education enrollment have shifted, driven by technological advancements and changing student demographics. It allows students to learn at their own pace, fitting education into their busy lives rather than the other way around.

Marketing and Communication Services 95

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Blackboard Higher Education

FEBRUARY 1, 2022

The last year has revealed a demand for flexibility in higher education which will endure well beyond the pandemic. This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. 1) Speak to their career aspirations.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). But not all colleges and universities are seeing declines.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

Leveraging a University’s Brand Identity as a Key Differentiator in Online Higher Education Online learning blossomed at the turn of the millennium. Style: The style refers to the standard conventions of your communications. Everyone’s in the game, and schools don’t even have to be in the same arena to play. More on this later.

Marketing and Communication Services 100

Marketing and Communication Services Higher Education Alumni Architecture 100

Edu Alliance Journal

MARCH 21, 2023

King will retire after nineteen years of service in that position. In 2014 he became Co-Founder in a new educational management consulting firm, Edu Alliance Ltd. Mr. Hoke has extensive experience in the fields of higher education, marketing, communications and e-Learning. ”

Administration 105

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Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal. Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. The emerging preference for online education isn’t going away. This approach isn’t for everyone.

Marketing and Communication Services 101

Marketing and Communication Services Management Higher Education Enrollment Management 101

Confessions of a Community College Dean

JANUARY 11, 2023

With efforts like these gathering steam across the postsecondary landscape, it looks like higher education is in the midst of a mission shift that positions career readiness as a strategic, campuswide priority. What could be wrong with this development?

Marketing and Communication Services 111

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EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

University Business

APRIL 24, 2023

With a smaller pool of available students due to demographic shifts, a growing wake of attention to mental health and a swelling public skepticism of higher education, these leaders from Pennsylvania, New York, Massachusetts and Maine are redefining their job to guide their schools in murky waters.

Marketing and Communication Services 105

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University Business

MARCH 6, 2024

Thankfully, admissions management service Acuity Insights has identified some key trends shaping the landscape this year and some of the best practices to implement. “These shifts have created new and complex challenges for admissions teams across higher education.”

Admissions 122

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University Business

SEPTEMBER 18, 2024

“When aviation has a dip, we feel it,” says Jennifer Seymour, v ice president of general education and skilled trades at the Wichita State University Campus of Applied Sciences and Technology, familiarly known as WSU Tech. . Fort Riley, an army base also recognized for aviation, is only a two-hour drive north.

Community College 116

Community College Marketing and Communication Services Manufacturing Industry 116

Creatrix Campus

JULY 18, 2022

What qualities to look for when purchasing Higher Education CRM? Higher education CRMs can increase your enrollment, and boost conversion, graduation rates, and revenue. They are powerful tools that can streamline customer support, communication, and management. What is a Higher Education CRM?

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

SRHE

DECEMBER 19, 2024

In a recent study published in Policy Reviews in Higher Education , we analyzed 8,962 publications by the top 500 most productive China-affiliated scholars in Economics, Education, and Political Science between 2016 and 2020. He has extensively published on academic knowledge production in communication studies and beyond.

Marketing and Communication Services 74

Marketing and Communication Services Research Higher Education Education 74

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

When you’re in the higher education space, you’ll inevitably hit a roadblock at some point. Maybe your competitor schools achieve higher application rates, star in more news stories, or receive more donor funding. How Does Digital PR Contribute to Marketing ROI? It starts with harnessing the power of your faculty.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

Higher Education Inquirer

SEPTEMBER 26, 2024

The rise of online-only education has been a double-edged sword. While it has expanded access to higher education, it has also introduced a new breed of institutions (robocolleges), students (robostudents), and workers (roboworkers). This can lead to a decline in standards and a dilution of the value of their degrees.

Marketing and Communication Services 84

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College Forward

APRIL 19, 2024

Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 105

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University Business

MAY 15, 2023

It used to be a clever marketing tactic for colleges to increase their cost of attendance incrementally. In marketing psychology, companies are willing to raise their price tag to associate their service with higher quality. now markets itself as the best-priced Christian college in the nation with its tuition cut.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Student Financial Aid Administration 52

The Change Leader, Inc.

MAY 31, 2023

They discuss how they conducted the study, the highlights, what the policy levers and interventions can be to help students make these top 10 pathway changes, some of the barriers campuses might face in achieving them, how higher ed can overcome these challenges, and some successful models. This is your first time. It was about a year ago.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

Teaching Matters Online Learning

JANUARY 18, 2024

From The Campus, Times Higher Education In this post, Nikki Stuart and Lauren Johnston-Smith describe how MOOCs required us to rethink how to create open and free courses that would engage large numbers of learners. We decided to work with edX to produce a microcredential it termed a “MicroMasters”.

Marketing and Communication Services 52

Marketing and Communication Services IT Management Media 52

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked ChatGPT to identify the top U.S. engineering schools, and it provided 18 examples that closely match U.S.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

EAB

AUGUST 1, 2023

How University of Denver Strengthened its Strategy with an Improved Value Proposition University of Denver's partnership with EAB's Strategic Advisory Services About The University of Denver (DU) is a private research university in Denver, Colorado. The Impact DU launched a new strategy anchored on three core brand themes.

Marketing and Communication Services 52

Marketing and Communication Services IT Private Universities Research 52

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Fundraising Safety and Security 52

University Business

JULY 26, 2024

Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns. Students with a deeper awareness of the higher education landscape are also more likely to ask about affordability and other more detailed matters.

Admissions 102

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HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. For many institutions, this is easier said than done.

Marketing and Communication Services 91

Marketing and Communication Services Support Services Admissions Financial Aid 91

Creatrix Campus

JULY 5, 2024

Guiding Students to Overcome Barriers To Student Success In Higher Education With Career Counseling editor Fri, 07/05/2024 - 05:56 Student Success Header Menu White 1NoneFooter base 1Blog Style 1Right Team CreatrixOff Introduction 60% of college students don't finish their degrees in six years, as you may have seen.

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