Great College Advice

JANUARY 15, 2024

On it’s face, this expression of excitement lets the college know that you have done your research, that you have considered all your options in higher education, and that you have chosen to apply to this college because you feel strongly that you would be a great fit for the school. Let’s talk about “yield rate.”

Admissions 246

Admissions Marketing and Communication Services Media Consulting 246

HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

Strategies for Each Stage of the Enrollment Journey Higher education institutions face many challenges in their efforts to engage with potential students and keep them motivated while they navigate the enrollment process. To learn more, check out the infographic below, created by the Higher Education Marketing Journal.

Marketing and Communication Services 59

Marketing and Communication Services Financial Aid Admissions Higher Education 59

SRHE

DECEMBER 19, 2024

In a recent study published in Policy Reviews in Higher Education , we analyzed 8,962 publications by the top 500 most productive China-affiliated scholars in Economics, Education, and Political Science between 2016 and 2020. He has extensively published on academic knowledge production in communication studies and beyond.

Marketing and Communication Services 75

Marketing and Communication Services Research Higher Education Education 75

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

Parchment

NOVEMBER 25, 2024

Both the education and job market are evolving, and institutions are embracing Comprehensive Learner Records (CLRs) to keep pace with these changes. This shift is quickly transforming how higher education showcases student achievements. What’s Driving the Adoption of CLRs in Higher Education?

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Consulting 52

The Change Leader, Inc.

APRIL 8, 2025

April 8, 2025 · Episode 254 Using Faculty Satisfaction Data for Strategic Change in Higher Education 36 Min · By The Change Leader, Inc. Learn how higher ed leaders can turn faculty survey data into strategy, improve shared governance, and increase retention and leadership trust.

Faculty 52

Faculty Higher Education Marketing and Communication Services Government 52

Diverse: Issues in Higher Education

AUGUST 22, 2024

Michael Koppenheffer EAB, formerly the Education Advisory Board, periodically surveys parents of students applying to college to understand their attitudes and the factors that influence their behaviors. The company does marketing on behalf of colleges and universities and engages with families around the country.

Marketing and Communication Services 182

Marketing and Communication Services Safety and Security Enrollment Management Financial Aid 182

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Angelo State University in San Angelo, Texas, partners with over 62 high schools across the state, facilitating college access for Latino, rural, and other marginalized communities. Based on data gathered, we increased support services such as Ram Pantry, counseling, technology availability, and academic advising,” he continues.

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

The Change Leader, Inc.

APRIL 15, 2025

April 15, 2025 · Episode 255 The State of Public Trust in Higher Education: Insights from Gallup-Lumina Foundation 33 Min · By The Change Leader, Inc. GallupLumina data shows why trust in higher ed is decliningand what colleges must do to regain credibility, relevance, and workforce alignment.

Higher Education 52

Higher Education Education Marketing and Communication Services Media 52

Supporting Student Success

MAY 6, 2021

As you think about those inciting incidents that drew you to higher education, take time to connect with those who have been by your side on your journey. Higher education is heading into the eye of the tornado. In education, we are really good at focusing on what and how and when, at solving the problems before us.

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

The Change Leader, Inc.

APRIL 22, 2025

April 22, 2025 · Episode 256 Capital Funding Strategies in Higher Education: How Universities Are Solving Infrastructure and Student Housing Challenges 33 Min · By The Change Leader, Inc. How higher ed leaders are using capital funding strategieslike P3s, bonds, and donor partnershipsto fix infrastructure and housing gaps.

Student Housing 52

Student Housing Higher Education Development and Fund Raising Budget and Finance Management 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 27, 2025

Applying Principles of Organizational Development in Higher Education If you work in higher education, you know the industry is constantly evolving. How Is Org Dev Applied in the Higher Ed Industry ? Thats where organizational development (also known as org dev or OD) comes in.

Marketing and Communication Services 52

Marketing and Communication Services Industry Higher Education Management 52

EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

HEMJ (Higher Ed Marketing Journal)

NOVEMBER 20, 2024

And many of us working in online education management — especially in a highly competitive environment — can begin to feel like Phil did. Develop and launch annual marketing campaigns. These plans are useful in that they allow academic and service units to identify areas of contribution or special projects.

Marketing and Communication Services 59

Marketing and Communication Services Management Higher Education Manufacturing 59

Campus Sonar

DECEMBER 17, 2024

In fact, we used social intelligence to understand the human perception of an entire industry higher education. The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes. The data is believable because its real and quantifiable.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 27, 2022

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Fully leveraging this technology requires an understanding of how chatbots work, as well as the role of chatbots in higher education and the kinds of data chatbots can gather.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

The Change Leader, Inc.

MARCH 11, 2025

March 11, 2025 · Episode 250 Higher Education Innovation That Builds Workforce-Ready Graduates 40 Min · By The Change Leader, Inc. The colleges top-down, bottom-up approach integrates faculty, staff, and community input and revisits key priorities each year. Secret Service while still in college.

Higher Education 52

Higher Education Education Marketing and Communication Services Industry 52

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk. Personalization, optimization, and segmentation.

Marketing and Communication Services 99

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 99

Teaching Matters Academic Support

OCTOBER 31, 2024

While some activities may overlap with those already offered by the school, it is essential to maintain frequent communication with faculty to ensure DB complements existing schemes. Improving the taught postgraduate student experience in higher education. Innovations in Education and Teaching International.

Marketing and Communication Services 72

Marketing and Communication Services Research Hospitality Student Engagement 72

Blackboard Higher Education

FEBRUARY 1, 2022

The last year has revealed a demand for flexibility in higher education which will endure well beyond the pandemic. This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. 1) Speak to their career aspirations.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

Leveraging a University’s Brand Identity as a Key Differentiator in Online Higher Education Online learning blossomed at the turn of the millennium. Style: The style refers to the standard conventions of your communications. Everyone’s in the game, and schools don’t even have to be in the same arena to play. More on this later.

Marketing and Communication Services 99

Marketing and Communication Services Higher Education Alumni Media 99

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

Strategies for Increasing Student Enrollment The traditional paradigms of higher education enrollment have shifted, driven by technological advancements and changing student demographics. It allows students to learn at their own pace, fitting education into their busy lives rather than the other way around.

Marketing and Communication Services 95

Marketing and Communication Services Admissions Higher Education Financial Aid 95

University Business

DECEMBER 17, 2024

The value of a college degree from a small liberal arts school is often tied to a more intimate, meaningful higher education experience.Global education is garnering increasing interest, making study abroad an essential component for institutions striving to attract a shrinking pool of prospective students.

Study Abroad 52

Study Abroad Marketing and Communication Services Financial Aid Alumni 52

Edu Alliance Journal

MARCH 21, 2023

King will retire after nineteen years of service in that position. In 2014 he became Co-Founder in a new educational management consulting firm, Edu Alliance Ltd. Mr. Hoke has extensive experience in the fields of higher education, marketing, communications and e-Learning. ”

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal. Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. The emerging preference for online education isn’t going away. This approach isn’t for everyone.

Marketing and Communication Services 101

Marketing and Communication Services Management Higher Education Enrollment Management 101

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). But not all colleges and universities are seeing declines.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

SRHE

JANUARY 22, 2025

We concluded that this form of emotional labour was a form of wife work, work that is essential to the running of the home (aka Higher Education Institutions (HEIs)) yet often undervalued and the person carries the mental load. Importantly, a significant component of wife work is emotional labour.

Retail 52

Retail Marketing and Communication Services Grants and Contracts Recruitment 52

The Change Leader, Inc.

JULY 17, 2017

Higher Ed branding is in need of focused change to reverse the trend in the declining perceptions of higher ed institutions. In todays turbulent economic and political climate, higher education leaders are facing many challenges that they never have experienced before. Why is Higher Ed Branding and Marketing Important?

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Management Faculty 52

Confessions of a Community College Dean

JANUARY 11, 2023

With efforts like these gathering steam across the postsecondary landscape, it looks like higher education is in the midst of a mission shift that positions career readiness as a strategic, campuswide priority. What could be wrong with this development?

Marketing and Communication Services 111

Marketing and Communication Services Career Services Higher Education Faculty 111

University Business

APRIL 24, 2023

With a smaller pool of available students due to demographic shifts, a growing wake of attention to mental health and a swelling public skepticism of higher education, these leaders from Pennsylvania, New York, Massachusetts and Maine are redefining their job to guide their schools in murky waters.

Marketing and Communication Services 105

Marketing and Communication Services Recruitment Higher Education Fundraising 105

Parchment

APRIL 9, 2025

And we know that within higher education, there’s always been a great debate of whether or not it’s offered for the purpose of a job or a career that comes at the end. And we just need to credential them better so that it’s easy to communicate that information. It’s a great pleasure to connect with you.

Marketing and Communication Services 52

Marketing and Communication Services Industry Faculty Medical 52

The Change Leader, Inc.

AUGUST 2, 2017

There have been significant changes to Higher Ed Branding and Marketing in the last few decades. Institutions of higher education started considering the importance of marketing about 45 years ago. Higher education leaders began embracing marketing in 1972 after A.R.

Veteran and Military Services 52

Veteran and Military Services Marketing and Communication Services Higher Education Recruitment 52

University Business

SEPTEMBER 18, 2024

“When aviation has a dip, we feel it,” says Jennifer Seymour, v ice president of general education and skilled trades at the Wichita State University Campus of Applied Sciences and Technology, familiarly known as WSU Tech. . Fort Riley, an army base also recognized for aviation, is only a two-hour drive north.

Community College 116

Community College Marketing and Communication Services Manufacturing Industry 116