Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

Parchment

NOVEMBER 25, 2024

Both the education and job market are evolving, and institutions are embracing Comprehensive Learner Records (CLRs) to keep pace with these changes. This shift is quickly transforming how higher education showcases student achievements. What’s Driving the Adoption of CLRs in Higher Education?

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Consulting 52

The Change Leader, Inc.

APRIL 3, 2025

Higher education in the United States stands at a pivotal juncture, confronting a profound crisis in public confidence amid significant drops in enrollment. Once perceived as a direct path to economic and social stability, college education is increasingly viewed with skepticism.

Higher Education 52

Higher Education Marketing and Communication Services IT Education 52

Diverse: Issues in Higher Education

AUGUST 22, 2024

It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country.

Marketing and Communication Services 182

Marketing and Communication Services Safety and Security Enrollment Management Financial Aid 182

The Change Leader, Inc.

APRIL 8, 2025

April 8, 2025 · Episode 254 Using Faculty Satisfaction Data for Strategic Change in Higher Education 36 Min · By The Change Leader, Inc. Learn how higher ed leaders can turn faculty survey data into strategy, improve shared governance, and increase retention and leadership trust.

Faculty 52

Faculty Higher Education Marketing and Communication Services Education 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 27, 2025

Applying Principles of Organizational Development in Higher Education If you work in higher education, you know the industry is constantly evolving. How Is Org Dev Applied in the Higher Ed Industry ? Thats where organizational development (also known as org dev or OD) comes in.

Marketing and Communication Services 54

Marketing and Communication Services Industry Higher Education Management 54

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

Marketing and Communication Services 90

Marketing and Communication Services Alumni Higher Education Industry 90

Campus Sonar

DECEMBER 17, 2024

The online conversation acts as an always-on focus group organizations use to understand perceptions, inform strategic decisions, and grow the capability and impact of teams. In fact, we used social intelligence to understand the human perception of an entire industry higher education.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. Nearly 75% relied on informal and/or unpaid child care. family, friends, neighbors, public school programming, etc.)

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

Supporting Student Success

MAY 6, 2021

As you think about those inciting incidents that drew you to higher education, take time to connect with those who have been by your side on your journey. Higher education is heading into the eye of the tornado. Why did you take that first job in higher education? There are regulatory matters to consider.

Higher Education 130

Higher Education Computers and Informational Technology Education Hospitality 130

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations.

Community College 99

Community College Marketing and Communication Services Admissions Utilities 99

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk.

Marketing and Communication Services 105

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 105

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 27, 2022

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Fully leveraging this technology requires an understanding of how chatbots work, as well as the role of chatbots in higher education and the kinds of data chatbots can gather.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

University Business

DECEMBER 17, 2024

The value of a college degree from a small liberal arts school is often tied to a more intimate, meaningful higher education experience.Global education is garnering increasing interest, making study abroad an essential component for institutions striving to attract a shrinking pool of prospective students.

Study Abroad 52

Study Abroad Marketing and Communication Services Financial Aid Alumni 52

The Change Leader, Inc.

APRIL 15, 2025

April 15, 2025 · Episode 255 The State of Public Trust in Higher Education: Insights from Gallup-Lumina Foundation 33 Min · By The Change Leader, Inc. GallupLumina data shows why trust in higher ed is decliningand what colleges must do to regain credibility, relevance, and workforce alignment.

Higher Education 52

Higher Education Education Marketing and Communication Services Media 52

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

Strategies for Increasing Student Enrollment The traditional paradigms of higher education enrollment have shifted, driven by technological advancements and changing student demographics. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 104

Marketing and Communication Services Admissions Higher Education Financial Aid 104

Teaching Matters Academic Support

OCTOBER 31, 2024

While some activities may overlap with those already offered by the school, it is essential to maintain frequent communication with faculty to ensure DB complements existing schemes. Improving the taught postgraduate student experience in higher education. Innovations in Education and Teaching International.

Marketing and Communication Services 72

Marketing and Communication Services Research Hospitality Student Engagement 72

Blackboard Higher Education

FEBRUARY 1, 2022

The last year has revealed a demand for flexibility in higher education which will endure well beyond the pandemic. This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. 1) Speak to their career aspirations.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

Teaching Matters Student Engagement

NOVEMBER 21, 2022

Photo by Adem AY on Unsplash In this extra post, Ari Badlishah highlights the benefits of using authentic student voice in university marketing materials. Like any other student at The University of Edinburgh, I have been on the receiving end of several communications and marketing messages from the University.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Capacity Building in the Modern Higher Ed Landscape Not all partnerships are created equal. Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. The emerging preference for online education isn’t going away. This approach isn’t for everyone.

Marketing and Communication Services 105

Marketing and Communication Services Management Higher Education Enrollment Management 105

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 23, 2024

Top Student Enrollment Roadblocks and How to Overcome Them In my more than two decades of steering enrollment management at various institutions, I’ve seen students encounter numerous hurdles on their journey to and through higher education. What support services are available? How much does it cost?

Community College 93

Community College Marketing and Communication Services Financial Aid Transportation 93

Confessions of a Community College Dean

JANUARY 11, 2023

With efforts like these gathering steam across the postsecondary landscape, it looks like higher education is in the midst of a mission shift that positions career readiness as a strategic, campuswide priority. For instance, the communication scholars Ann L. What could be wrong with this development? Darling and Deanna P.

Marketing and Communication Services 107

Marketing and Communication Services Career Services Higher Education Faculty 107

The Change Leader, Inc.

JULY 17, 2017

Higher Ed branding is in need of focused change to reverse the trend in the declining perceptions of higher ed institutions. In todays turbulent economic and political climate, higher education leaders are facing many challenges that they never have experienced before. Why is Higher Ed Branding and Marketing Important?

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Management Faculty 52

The Change Leader, Inc.

MARCH 6, 2025

While accrediting bodies mandate presidential evaluations, many institutions still rely on informal or verbal assessments that fail to provide meaningful oversight. Insights gained from this survey can guide future training, inform adjustments to board practices, and reinforce a culture of continuous improvement.

Government 52

Government Marketing and Communication Services Alumni Faculty 52

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

The Change Leader, Inc.

AUGUST 2, 2017

There have been significant changes to Higher Ed Branding and Marketing in the last few decades. Institutions of higher education started considering the importance of marketing about 45 years ago. Higher education leaders began embracing marketing in 1972 after A.R.

Veteran and Military Services 52

Veteran and Military Services Marketing and Communication Services Higher Education Recruitment 52

Creatrix Campus

JULY 18, 2022

What qualities to look for when purchasing Higher Education CRM? Higher education CRMs can increase your enrollment, and boost conversion, graduation rates, and revenue. They are powerful tools that can streamline customer support, communication, and management. What is a Higher Education CRM?

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. For many institutions, this is easier said than done.

Marketing and Communication Services 98

Marketing and Communication Services Support Services Admissions Financial Aid 98

EAB

SEPTEMBER 20, 2023

And today, adult learners make up 42% of total higher ed revenue. Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Recruitment 105

Parchment

FEBRUARY 10, 2025

By offering an intuitive, user-friendly platform, K-12 Enroll enables schools to manage applications, track enrollment progress, and communicate with families efficiently. By leveraging these insights, charter school administrators can make informed decisions that drive school improvement.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Management Electronics 52

Creatrix Campus

MARCH 12, 2024

Empowering Student Success: Enhancing Student Information and Academic Advising editor Tue, 03/12/2024 - 03:05 Welcome to our insightful guide, 'Empowering Student Success: Enhancing Student Information and Academic Advising.' Data-Driven Decision Support: Student Information Systems offer insights for strategic decisions.

Academic Advising 52

Academic Advising Marketing and Communication Services Career Counseling Utilities 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

When you’re in the higher education space, you’ll inevitably hit a roadblock at some point. Maybe your competitor schools achieve higher application rates, star in more news stories, or receive more donor funding. How Does Digital PR Contribute to Marketing ROI? How to Build a Digital PR Campaign for Faculty.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

University Business

MAY 15, 2023

It used to be a clever marketing tactic for colleges to increase their cost of attendance incrementally. In marketing psychology, companies are willing to raise their price tag to associate their service with higher quality. now markets itself as the best-priced Christian college in the nation with its tuition cut.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Student Financial Aid Higher Education 52

Confessions of a Community College Dean

MARCH 1, 2023

“For many undergraduates, particularly those who have been historically underrepresented in higher education, building one’s network can be a formidable challenge,” Mark Peltz, dean of careers, life and service at Grinnell College, shares.

Marketing and Communication Services 98

Marketing and Communication Services Alumni Media Government 98

University Business

JULY 26, 2024

Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns. Students with a deeper awareness of the higher education landscape are also more likely to ask about affordability and other more detailed matters.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102