HEMJ (Higher Ed Marketing Journal)

NOVEMBER 20, 2024

And many of us working in online education management — especially in a highly competitive environment — can begin to feel like Phil did. Develop and launch annual marketing campaigns. These plans are useful in that they allow academic and service units to identify areas of contribution or special projects. Onboard students.

Marketing and Communication Services 59

Marketing and Communication Services Management Higher Education Manufacturing 59

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Angelo State University in San Angelo, Texas, partners with over 62 high schools across the state, facilitating college access for Latino, rural, and other marginalized communities. Based on data gathered, we increased support services such as Ram Pantry, counseling, technology availability, and academic advising,” he continues.

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

Campus Sonar

DECEMBER 17, 2024

In fact, we used social intelligence to understand the human perception of an entire industry higher education. The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

The Change Leader, Inc.

APRIL 22, 2025

April 22, 2025 · Episode 256 Capital Funding Strategies in Higher Education: How Universities Are Solving Infrastructure and Student Housing Challenges 33 Min · By The Change Leader, Inc. How higher ed leaders are using capital funding strategieslike P3s, bonds, and donor partnershipsto fix infrastructure and housing gaps.

Student Housing 52

Student Housing Higher Education Development and Fund Raising Budget and Finance Management 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 27, 2022

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Fully leveraging this technology requires an understanding of how chatbots work, as well as the role of chatbots in higher education and the kinds of data chatbots can gather.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Higher Education Industry 75

The Change Leader, Inc.

MARCH 11, 2025

March 11, 2025 · Episode 250 Higher Education Innovation That Builds Workforce-Ready Graduates 40 Min · By The Change Leader, Inc. The colleges top-down, bottom-up approach integrates faculty, staff, and community input and revisits key priorities each year. Secret Service while still in college.

Higher Education 52

Higher Education Education Marketing and Communication Services Industry 52

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

Strategies for Increasing Student Enrollment The traditional paradigms of higher education enrollment have shifted, driven by technological advancements and changing student demographics. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 95

Marketing and Communication Services Admissions Higher Education Financial Aid 95

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). But not all colleges and universities are seeing declines.

Community College 84

Community College Marketing and Communication Services Admissions Utilities 84

University Business

SEPTEMBER 18, 2024

. “One of the keys to our success has just been our ability to pivot very quickly and respond to industry demands.” ” Here’s another: WSU Tech is leveraging the “untapped market” of short-term certificates and other micro-credential opportunities through deeply intentional employer collaborations.

Community College 116

Community College Marketing and Communication Services Manufacturing Industry 116

Parchment

APRIL 9, 2025

And we know that within higher education, there’s always been a great debate of whether or not it’s offered for the purpose of a job or a career that comes at the end. And we just need to credential them better so that it’s easy to communicate that information.

Marketing and Communication Services 52

Marketing and Communication Services Industry Faculty Medical 52

SRHE

JANUARY 22, 2025

We concluded that this form of emotional labour was a form of wife work, work that is essential to the running of the home (aka Higher Education Institutions (HEIs)) yet often undervalued and the person carries the mental load. Professor Sarah Montano is a Professor of Retail Marketing at Birmingham Business School.

Retail 52

Retail Marketing and Communication Services Grants and Contracts Recruitment 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

When you’re in the higher education space, you’ll inevitably hit a roadblock at some point. Maybe your competitor schools achieve higher application rates, star in more news stories, or receive more donor funding. How Does Digital PR Contribute to Marketing ROI? How to Build a Digital PR Campaign for Faculty.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

University Business

JULY 26, 2024

Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns. Students with a deeper awareness of the higher education landscape are also more likely to ask about affordability and other more detailed matters.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

College Forward

APRIL 19, 2024

Across the nation, AmeriCorps members unite under a shared mission: to uplift their communities and cultivate personal growth through civic engagement. Yet, one of the most challenging aspects of service involves deciding on next steps after completing a term. Access the AmeriCorps alumni website and the alumni job board.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Higher Education Administration 52

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

The Change Leader, Inc.

DECEMBER 14, 2023

A Fundamental Rethink of the Higher Education Business Model In the rapidly evolving landscape of higher education, institutions must embrace educational innovation and strategic adaptation to change. Nowhere more evident was this in the growth of online education.

Higher Education 52

Higher Education Education Marketing and Communication Services Budget and Finance Management 52

Confessions of a Community College Dean

MARCH 3, 2023

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. By one count, the United States is home to more than one million unique educational credentials, which represents a more than threefold increase since 2018.

Marketing and Communication Services 117

Marketing and Communication Services Manufacturing Industry Management 117

Creatrix Campus

JUNE 25, 2023

How the Choice Based Credit System can Improve the Quality of Higher Education in India editor Mon, 06/26/2023 - 01:39 A robust and high-quality higher education system plays a vital role in the advancement and prosperity of any nation in today's rapidly changing world. What is a Choice-Based Credit System (CBCS)?

Higher Education 52

Higher Education Marketing and Communication Services Education Computers and Informational Technology 52

EAB

MARCH 10, 2023

Recruitment Management is a powerful complement to Navigate’s industry-leading student retention features—including onboarding, early alerts, workflow tools, and institutional analytics—already used by more than 850 colleges. Learn more at eab.com.

Recruitment 98

Recruitment Marketing and Communication Services Media Management 98

Great College Advice

JULY 26, 2023

So, it wasn’t until the 19th century that Europeans and Americans began thinking of teaching university courses that were directly relevant to both agriculture (where most Americans were employed at the time) and to the advances of the Industrial Age (and the rise of engineering as a discipline).

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Q1: What role does online education play in Syracuse University’s institutional strategy?

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

University Business

JANUARY 17, 2023

Heading into a new year, higher education institutions face a growing sense of urgency around college admissions. When higher education is increasingly questioned and at risk of commodification , focusing on student success and experience can be the connection that drives enrollment and retention.

Marketing and Communication Services 76

Marketing and Communication Services Higher Education Libraries Administration 76

The Change Leader, Inc.

OCTOBER 24, 2023

24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.

Marketing and Communication Services 98

Marketing and Communication Services Higher Education Community College Management 98

EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Get to know Jenny as she provides insights into the current state of the advancement industry and offers her vision for the future. On the flip side, institutions have ample opportunities in annual giving.

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

University Business

MARCH 8, 2024

The majority of the college leaders transitioning in or out of the president position in the past two weeks have demonstrated excellence in one of higher education’s top executive positions. Foy has leveraged industry partnerships and education philanthropies to ensure its schools excel.

Marketing and Communication Services 52

Marketing and Communication Services Development and Fund Raising Fundraising DEI 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

Campus Sonar

JUNE 27, 2024

The conclusions are predictable, and so is the response; a defense of higher education as it always has been, often putting the blame on the public who just doesn’t get why it’s so important. In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Media Support Services 52

Confessions of a Community College Dean

APRIL 2, 2023

Blog: Learning Innovation The biggest higher education story of 2023 might just be the Education Department’s review of the rules that allow schools and companies to enter into tuition revenue–sharing agreements. We also assist with marketing, enrollment support, instructional design and student support.

Marketing and Communication Services 62

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 62

The Change Leader, Inc.

NOVEMBER 13, 2021

In our series Embracing a New Model for Higher Education Governance, part 1 discussed raising the bar for college and university leaders. Higher education continues to face continual transformational change , and to successfully navigate this change requires a new model of work.

Government 52

Government Higher Education Education Marketing and Communication Services 52

University Business

JUNE 14, 2023

This brings new challenges and opportunities in higher education. Moving forward, as a higher-education leader or someone that aspires to lead, you have to be authentic, transparent, and continue to ask: What’s next? The industry is at an inflection point. What have we learned from COVID?

Marketing and Communication Services 59

Marketing and Communication Services Utilities Higher Education Industry 59

Higher Education Inquirer

DECEMBER 28, 2023

It will ride out competitors and market downturns by having deeper pockets. But the result is the same: domination of world markets by an oligopoly of AI-robot capitalists will have the same effect in destroying the economy, as it would if a monopoly squeezed out all competitors. What about government regulation?

Marketing and Communication Services 74

Marketing and Communication Services Entertainment Electronics Government 74

Parchment

JANUARY 28, 2025

In the bottom line, what we know is that if I put the learner in the center first, right, is that people are coming to learning, education, and training programs, higher education, because they need to gain skills. And so they want to be able to reach new markets.

Education 52

Education Manufacturing Marketing and Communication Services Industry 52

The Change Leader, Inc.

JUNE 27, 2023

A recent McKinsey report finds that more than 85% of companies feel there is a skills gap between education and industry. Higher ed needs to provide more accessible, high-outcome internships to meet the current workforce demands and enhance student success. Identify what both sides seek regarding set criteria, tasks, and skills.

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Education Industry 52

The Change Leader, Inc.

NOVEMBER 14, 2023

14 November · Episode 181 Tough Times Ahead for Higher Education Enrollment 42 Min · By Dr. Drumm McNaughton Dive into the complexities of higher education enrollment–navigate through its current challenges, and uncover strategies for the tough times ahead.

Higher Education 52

Higher Education Marketing and Communication Services Education Enrollment Management 52