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But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. Online students are looking for particular benefits, and the institutions that offer those benefits will be the ones to reap enrollment wins.
The next student cohort experienced a unique set of challenges from a decade past. Institutions can ensure their success and development with intentional support in the areas they may be vulnerable in and by communicating these services fully.
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