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Government Higher Education Marketing and Communication Services 
Diverse: Issues in Higher Education
APRIL 16, 2024
Dr. Akilah Carter-Francique, the dean of Education, Health and Human Services at Benedict College and former executive director of the Institute for the Study of Sport, Society and Social Change at San Jose State University, says student-athletes have a huge voice in challenging the status quo. Supreme Court’s NCAA v.
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The Change Leader, Inc.
NOVEMBER 13, 2021
In our series Embracing a New Model for Higher Education Governance, part 1 discussed raising the bar for college and university leaders. Higher education continues to face continual transformational change , and to successfully navigate this change requires a new model of work.
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University Business
APRIL 24, 2023
With a smaller pool of available students due to demographic shifts, a growing wake of attention to mental health and a swelling public skepticism of higher education, these leaders from Pennsylvania, New York, Massachusetts and Maine are redefining their job to guide their schools in murky waters.
EAB
AUGUST 7, 2023
Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.
Confessions of a Community College Dean
MARCH 1, 2023
“For many undergraduates, particularly those who have been historically underrepresented in higher education, building one’s network can be a formidable challenge,” Mark Peltz, dean of careers, life and service at Grinnell College, shares.
Higher Education Inquirer
SEPTEMBER 26, 2024
The rise of online-only education has been a double-edged sword. While it has expanded access to higher education, it has also introduced a new breed of institutions (robocolleges), students (robostudents), and workers (roboworkers). This can lead to a decline in standards and a dilution of the value of their degrees.
Creatrix Campus
FEBRUARY 23, 2023
CAA is UAE’s official higher education quality assurance organization. It accredits all higher education institutions not affiliated with the federal government by taking them through a series of quality assurance steps and offering them a license to operate. What is the commission for academic accreditation (CAA)?
The Change Leader, Inc.
DECEMBER 14, 2023
A Fundamental Rethink of the Higher Education Business Model In the rapidly evolving landscape of higher education, institutions must embrace educational innovation and strategic adaptation to change. This involves recognizing new realities in the academic world to stay relevant and effective.
The Change Leader, Inc.
JANUARY 8, 2022
The fifth and last installment in our series explores how higher education can reflect the ever-changing landscape of society and industry to meet their needs and expectations. At The Change Leader, we propose a culture of continuous board improvement and accountability as a way to avoid the detrimental impact of stagnant governance.
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The Change Leader, Inc.
MAY 31, 2023
Zack earned his BA from Brandeis University, MPP from the University of Michigan, and EdD in Quantitative Policy Analysis of Education from the Harvard Graduate School of Education. The report highlights three basic pathways: high school, community college, and university.
101 
Higher Education Inquirer
DECEMBER 28, 2023
It will ride out competitors and market downturns by having deeper pockets. But the result is the same: domination of world markets by an oligopoly of AI-robot capitalists will have the same effect in destroying the economy, as it would if a monopoly squeezed out all competitors. What about government regulation?
Confessions of a Community College Dean
MARCH 19, 2023
Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Q1: What role does online education play in Syracuse University’s institutional strategy?
The Change Leader, Inc.
OCTOBER 24, 2023
24 October · Episode 178 3 Enrollment Boosting Strategies for Accredited Institutions 31 Min · By Dr. Drumm McNaughton Leverage your institutions accreditation with these enrollment boosting strategies: explore 4 Ps of marketing, partnerships, controlling costs and more. This approach ensures a market-driven pricing strategy.
Great College Advice
JULY 26, 2023
The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM). Even higher education has become a business. Cornell’s School of Hotel Administration offers a BS in Hotel Administration.
The Change Leader, Inc.
AUGUST 8, 2023
As higher ed nears the looming enrollment cliff , colleges and universities looking to drive enrollment growth must identify more pathways for students to obtain a college degree, especially in the case of first-generation students. Colleges must also help communicate the ROI for getting a post-secondary degree.
The Change Leader, Inc.
MAY 16, 2023
16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.
EAB
MAY 17, 2023
3 The Impact of Inflation and Higher Cost of Living on Students, Faculty, and Staff Geopolitical tensions, higher borrowing costs, and market volatility have created a toxic environment for everyone’s personal finances – with soaring costs for staples, housing, and energy.
Teaching Matters Online Learning
JANUARY 18, 2024
From The Campus, Times Higher Education In this post, Nikki Stuart and Lauren Johnston-Smith describe how MOOCs required us to rethink how to create open and free courses that would engage large numbers of learners. This led us, in 2021, to undertake market research into the factors that are important to learners.
Confessions of a Community College Dean
MARCH 20, 2023
This past fall was the last semester a bachelor’s degree program in athletic training program could admit new students, according to Dale West, executive director of the Commission on Accreditation of Athletic Training Education. “At that time, I think there was not a particular need for the college to expand into other markets.”
The Change Leader, Inc.
OCTOBER 31, 2023
31 October · Episode 179 Beyond Ideas: Implementing Innovative Structures in Higher Education 38 Min · By Dr. Drumm McNaughton Implementing innovative structures in higher education is not an option; it's a necessity. President Mantella's approach is a how-to guide.
The Change Leader, Inc.
NOVEMBER 14, 2023
14 November · Episode 181 Tough Times Ahead for Higher Education Enrollment 42 Min · By Dr. Drumm McNaughton Dive into the complexities of higher education enrollment–navigate through its current challenges, and uncover strategies for the tough times ahead.
University Business
DECEMBER 19, 2022
A recent government report suggested cutting enrollment and enforcing higher entry standards to certain fields of study. While the government in question was that of the United Kingdom, and while the authors didn’t name names, that sentiment echoes loudly across the Atlantic. Data can help do that.
Confessions of a Community College Dean
APRIL 6, 2023
Angie Paccione, executive director of the Colorado Department of Higher Education (DHE), said the bill is about more than increasing tuition revenue for schools with high out-of-state demand; it’s also intended to keep Colorado’s best and brightest high school students from leaving. “But that is not the case.”
98 
EAB
FEBRUARY 7, 2023
EAB experts Caylie Privitere and Matthew McAloon examine the benefits to students and institutions from the restoration of Pell Grant funding for incarcerated persons who want to pursue a college education. So, this actually squandered a flourishing landscape for incarcerated students to access higher education. MM: Gotcha.
92 
SRHE
OCTOBER 20, 2022
SRHE News is now 50 issues old, covering a momentous 12 years for higher education worldwide, but especially in the UK, and even more especially in England – an opportunity to reflect on what we thought and how we felt as it happened, and whether things seem different now. by Rob Cuthbert. No 4 The English experiment ).
Creatrix Campus
FEBRUARY 16, 2023
Background - The higher education in Qatar Background - The higher education in Qatar Qatar’s higher education sector, roughly around 2002 was still in its early stages of development. The SEC has implemented several initiatives to improve the quality of higher education in Qatar.
The Change Leader, Inc.
JUNE 27, 2023
Verbal communication must occur before the program begins and should involve identifying projects that the intern must complete by the end of the program. Integrate two-way feedback to encourage strong communication throughout the internship. These communications are preferred daily but must be done weekly at the very least.
Campus Sonar
JULY 27, 2022
Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.
The Change Leader, Inc.
OCTOBER 3, 2023
3 October · Episode 175 Building a Sustainable Higher Education Model: CSCU's Partnership for Workforce Readiness 34 Min · By Dr. Drumm McNaughton Learn how CSCU’s unification of its once-siloed community college is building a sustainable higher education model and helping improve retention and enrollment.
The Change Leader, Inc.
JANUARY 23, 2024
23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).
Higher Ed Connects: Leadership
MARCH 1, 2020
It is important to develop lines of communication with local health authorities, as well as campus resources. Crisis management is a key component of being a leader in higher education. I have two new books on my reading list – the first is Bryan Alexander’s Academia Next: The Futures of Higher Education.
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Student Affairs Assessment Leaders (SAAL)
NOVEMBER 29, 2022
The following statements will be included in a bulleted format: (a) w ork with SAAL Board and community to identify metrics to measure successful implementation of strategic plan (b) c hoose at least 2-3 measures that adequately demonstrate implementation of the strategic plan to share with the SAAL community. CAS, ACPA, NASPA).
EAB
DECEMBER 4, 2023
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. What Every Cabinet Leader Needs to Know about AI How will AI transform higher education? Remember: You’ll still need knowledgeable humans to check and troubleshoot output from AIs (marketing copy, computer code, etc.)
HEMJ (Higher Ed Marketing Journal)
JUNE 12, 2023
This rapid enrollment cliff prompted many community colleges to make some much-needed adjustments to improve the student experience and get back into growth mode. By design, community colleges are broad-access systems that make higher education more accessible, affordable, and achievable for the average learner.
HECG
JUNE 30, 2019
It is imperative that governments, academic institutions, businesses and individuals consider how to proactively shape a new, positive future of work rather than give way to inertia and passivity. This ‘hollowing out’ of the labour market has led to deep and growing inequalities, polarised values and divided views about technology.”.
HECG
DECEMBER 6, 2018
Three types of skills, it says, are increasingly important in today’s labour markets: Advanced cognitive skills such as complex problem-solving. Equally important are more investments in the road, port, and municipal infrastructure on which firms, governments, and individuals rely to exploit technologies to their full potential,” it adds.
Higher Education Inquirer
AUGUST 10, 2022
The landscape of military-connected students in higher education has been filled with turmoil for the last two decades. Colleges with limited budgets or those looking to enter the military market for the first time, are unable to compete on most lead gen sites and some are even outpriced on sites like Google and Facebook.
The Change Leader, Inc.
FEBRUARY 6, 2024
Drumm McNaughton President Teniente-Matson shares insights on utilizing public-private partnerships to develop meaningful student, community, and brand experiences. Not all news in higher education is doom and gloom. Three Takeaways for University Presidents and Boards 1.
Goucher DEI
MAY 22, 2024
Melissa is a proud Higher Education Opportunity Program graduate, like LAUNCH Scholars, at her alma mater. Melissa has been a member of the Goucher Community since 2021. Melissa has relocated her office and LAUNCH operations to CREI to honor the intersection of student identities.
40 
The Change Leader, Inc.
SEPTEMBER 12, 2023
Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.
Parchment
MARCH 12, 2024
Matthew Sterenberg (10:56.27) So there’s basically, we need to market this a little bit better to a degree. It’s like, please, we need better communication between these two different parties. Then we’ve got to clearly communicate it and they have to know the pathway that they want to go on.
52 
Parchment
OCTOBER 8, 2024
You have… Ivy Tech Community College, basically one community college system in the whole state. The governance matters. So what it made me think of is just how important policy is and the structure of your state, right? And then you have policies at the state level.
Confessions of a Community College Dean
FEBRUARY 6, 2023
Sixteen percent were unsure but were so because of ambiguous school or local government policies. They will face questions about the unpredictable direction of federal government rhetoric and policies toward Chinese students. Will Chinese Student Numbers Rebound?
98 
The Change Leader, Inc.
APRIL 11, 2023
Drumm McNaughton and Guest Amrit Ahluwalia – Student Lifecycle Strategies for Enrollment and Retention College and university leaders who understand and implement the customer lifecycle model into their processes and procedures can boost enrollment numbers at their institutions despite the ongoing trend in higher education.
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