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The research is rich and ever-manifesting on college campuses for McMickens, an associate professor of higher education and the director of the M.S.Ed. They are prepared to respond to racism, he says, but “what about those students who attend and graduate from historically Black colleges and universities (HBCUs)?”
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While some Gen Zers may not even consider supporting their alma mater until they have finished paying down their student debt, others will set a very high bar for organizations to meet to earn their support. Instead, they will extensively research gift opportunities before making a donation.
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