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While the question was intended for someone currently working in studentaffairs assessment, it gave me pause to reflect on what prepared me to be a professor. One part about being a studentaffairs assessment coordinator I enjoyed most was learning about the various functional areas in the division.
As we reach the midpoint of the year, the StudentAffairs Assessment Leaders (SAAL) Board has taken a moment to reflect on our strategies, goals, and the practice of what we preach. As studentaffairs assessment professionals, we know that reflection is not just a practice but a necessity.
Resources EAB’s Digital Events Checklist for Advancement can help ensure higher education advancement delivers effective alumni engagement and fundraising events through virtual channels. EAB’s Giving Page Audit for Higher Ed can help optimize giving pages for online fundraising.
In higher ed, the metrics for this are whether the individual returned for a post-baccalaureate certificate, enrolled in a professional certification workshop, came back for some form of upskilling rescaling program, and meaningfully reengaged with the institution. Loyalty” should not be based on fundraising. It needs to be done.
The institutions need to be diligent about the old fundraising plans that are tried and true but also find new and creative revenue streams. Since classrooms are typically available in the evenings or weekends, it is also an opportunity to offer continuing education or professionaldevelopment courses that coordinate with area businesses.
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