University Business

APRIL 4, 2024

Colleges and universities interested in ramping up their fundraising and donation targets must update their strategies to meet pace with a digitized age, according to a report from Salesforce. Now may be the perfect time to ramp up fundraising strategies. As the U.S. As the U.S. Fleming Puckett.

Fundraising 80

Fundraising Alumni Marketing and Communication Services Professional Development 80

EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Jenny Jones Principal, Advancement Marketing Services How has the advancement landscape changed in the last 10 years, and what strategies or trends do you see shaping the future of annual giving?

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

EAB

SEPTEMBER 18, 2023

To stay on track, institutions should raise 65% of their fundraising revenue before December 31. Meaning year-end campaigns can provide the perfect opportunity to give your fundraising efforts a needed boost or close any revenue gaps. You can personalize your communications in many ways. Craft a stand-out value proposition.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Alumni Media 52

EAB

AUGUST 23, 2023

Use this to your advantage by crafting compelling fundraising narratives that transport them back to the cherished moments of their college days. Share anecdotes of how these traditions have continued to shape the lives of students, faculty, and the entire campus community.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

EAB

JANUARY 30, 2023

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

EAB

DECEMBER 4, 2023

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. Watch the on-demand webinar to hear EAB experts have a lively discussion of how to navigate the hype around AI and figure out what it means for your staff, constituents, and institution. What is Artificial Intelligence (AI)?

Computers and Informational Technology 52

Computers and Informational Technology Budget and Finance Management Marketing and Communication Services Alumni 52

EAB

JUNE 12, 2023

Advancement teams were tasked with finding new virtual ways to connect with donors, including innovative initiatives such as alumni fireside chats, online fundraising events, virtual 5ks, and more. Examine Your Strategy EAB research shows that new donors need an average of eight touchpoints before making their first gift.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Fundraising Media 52