Remove Fundraising Remove Industry Remove Marketing and Communication Services
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Use social intelligence to shape perceptions and drive outcomes

Campus Sonar

In fact, we used social intelligence to understand the human perception of an entire industry higher education. The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes.

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Are institutions leveraging their alumni to their full potential? Here’s how they can

University Business

Alumni love their school , and they regularly show it by contributing greatly to their alma mater’s fundraising campaigns. Partnership between industry The delta between what industry expects from degree-wielding job applicants and what schools deliver is still vast. about their recent successes.

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4 Key Questions About the Advancement Landscape, Answered

EAB

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Get to know Jenny as she provides insights into the current state of the advancement industry and offers her vision for the future. On the flip side, institutions have ample opportunities in annual giving.

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President moves: Retiring leaders shine as they conclude 10+ years of service

University Business

There are currently around 190,000 Mainers with some college but no degree , a ripe pool of potential students that colleges have leveraged their marketing toward recently. Foy has leveraged industry partnerships and education philanthropies to ensure its schools excel. Fundraising makes sense for Everett.

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Things have changed—has your Annual Giving strategy?

EAB

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

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A Beginner’s Guide to AI in Annual Giving

EAB

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. You can use a tool like ChatGPT and provide it with your campaign plan (donor segments, fundraising goals, institution information, etc.) Say you want to develop a new email series for your Calendar Year-End campaign.

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Student Lifecycle Strategies for Enrollment and Retention: Changing Higher Ed Podcast 150 with Host Dr. Drumm McNaughton and Guest Amrit Ahluwalia

The Change Leader, Inc.

This comes down to identifying your communication strategy and rating the effectiveness of your website design, for example, how easy it is to find the right thing at the right time on the website to move forward. How are you communicating those career outcomes from a program page perspective?