Alumni giving metrics will no longer be a part of college rankings. Here’s why you should renew your commitment to annual giving anyway.
EAB
JULY 7, 2023
Survey of College and University Presidents In 2021, Inside Higher Education reported that 91% of presidents stated their top priority was to cultivate new donor bases. Annual giving must mirror the retail marketing experience that alumni and donors have come to expect by meeting them where they are with personalized messages.
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