University Business

MARCH 8, 2024

The majority of the college leaders transitioning in or out of the president position in the past two weeks have demonstrated excellence in one of higher education’s top executive positions. Instead, Everett will be serving the college in a more involved fundraising capacity from here on out.

Marketing and Communication Services 52

Marketing and Communication Services Development and Fund Raising Fundraising DEI 52

EAB

JULY 27, 2023

On top of the financial burden, shifting perceptions of the value of higher education are also impacting their desire to engage with your institution. Roadblock #1: The diminishing view of the value of higher education. What is digital marketing and how can you use it to excel your annual giving program?

Alumni 52

Alumni Marketing and Communication Services Fundraising Higher Education 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. Broaden advising, career services & professional development. Enhance the undergraduate experience.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

EAB

JANUARY 30, 2023

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

EAB

AUGUST 9, 2023

Get Started Reflections These initiatives helped significantly with our alumni engagement and fundraising efforts. Learn more about the program and future cohorts. We saw a record number of alumni attend the baseball game with their children and have seen many alumni take advantage of the coffee coupon and come to campus for a “coffee on us”.

Alumni 52

Alumni Marketing and Communication Services Fundraising Food 52

EAB

JULY 7, 2023

Survey of College and University Presidents In 2021, Inside Higher Education reported that 91% of presidents stated their top priority was to cultivate new donor bases. Annual giving must mirror the retail marketing experience that alumni and donors have come to expect by meeting them where they are with personalized messages.

Alumni 52

Alumni Marketing and Communication Services Retail Fundraising 52

The Change Leader, Inc.

JANUARY 8, 2022

The fifth and last installment in our series explores how higher education can reflect the ever-changing landscape of society and industry to meet their needs and expectations. Higher education’s future depends on the ability of board members and campus leaders to work together to chart a course through very turbulent waters.

Government 52

Government Marketing and Communication Services Consulting Higher Education 52

EAB

DECEMBER 4, 2023

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. What Every Cabinet Leader Needs to Know about AI How will AI transform higher education? Remember: You’ll still need knowledgeable humans to check and troubleshoot output from AIs (marketing copy, computer code, etc.)

Computers and Informational Technology 52

Computers and Informational Technology Budget and Finance Management Marketing and Communication Services Alumni 52

The Change Leader, Inc.

APRIL 11, 2023

Drumm McNaughton and Guest Amrit Ahluwalia – Student Lifecycle Strategies for Enrollment and Retention College and university leaders who understand and implement the customer lifecycle model into their processes and procedures can boost enrollment numbers at their institutions despite the ongoing trend in higher education.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Higher Education Enrollment Management 52

Teaching Matters Experiential Learning

JANUARY 6, 2020

Mini-series: Imposter syndrome at university (10th July 2019; 720 views) This Mental Health and Wellbeing mini-series p ost, authored by Harriet Harris (University Chaplain and Head of the Chaplaincy Service) really struck a chord with our readers. Smile(y) and the whole student body will smile with you (5th June 2018; 4511 views; ranked no.

Development and Fund Raising 52

Development and Fund Raising Marketing and Communication Services Student Engagement Fundraising 52